16
Reasons for Law Firms to
CHOOSE ADIGO
CONFERENCING
Opening Arguments
For law firms and legal services providers, presentation matters. Every
detail of your operation needs to convey competence and professionalism.
Adigo understands the need to communicate a stellar image in every detail.
We work closely with law firms to ensure their conference calls go smoothly
and convey the right message.
Does it really matter which conference service you use? Many high-profile
professional firms think it does matter, and they demand the very best. In
this ebook, we’ll describe fourteen aspects of a conference call that could
make or break the case, and set your firm apart as top tier. Each of these
choices could have a big impact on the perceived professionalism of your
firm, and on the time and money you invest for each call.
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PROFESSIONALISM
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Exhibit 1 – Personalized VIP Accounts
Using Adigo’s industry-exclusive VIP Accounts for conference
calls allows you to have toll-free numbers branded with a
specific partner’s name.
Having personalized toll-free numbers for each high-profile
partner conveys a high level of professionalism. The number
is simple to use because callers drop right into the conference
with no ID required, which also saves time and hassle. No more
scrambling to find an invitation and verify a 10-digit ID Code.
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Exhibit 2 – Toll-free Number Announcing the Firm Name
High-end law firms demand that their 800 number be branded with their firm name
(instead of the conference provider’s name).
Clients could be confused by another company’s name being presented. Announcing the
firm name conveys a far higher level of professionalism and reinforces the brand.
Exhibit 3 – Ability to Directly Dial Out to Participants
Many conference call providers require a reservation in advance for dial-outs, or
require the host to obtain operator assistance for the dial-out. Adigo allows the host
(or their designee) to dial out immediately to any number in the world, including
international numbers. Why does this matter? It makes it far easier for clients since they
don’t have to deal with the process of dialing in – it’s like you rolled out the red carpet for
them. Plus, if you have last-minute attendees, it’s much simpler to dial out to them than
to try to get them all the information they need to dial in before the call time.
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Exhibit 4 – Customized Announcements
and Prompts
When you dial into or leave a conference call, you often encounter
announcements and prompts. For example, you might be prompted to
enter the Conference ID, record your name, enter a security code, and listen
to an announcement about the number of people in conference.
Perhaps all of this is helpful to your conference call. If it isn’t, however, then
it’s just an annoyance. For a firm with 100 attorneys, if the prompts are
all the same, most attorneys are probably annoyed. Some would prefer a
silent participant entry, while others prefer the name announced, but only
to the host. At Adigo, we go the extra mile to customize and optimize the
call flow and prompts to the individual attorney’s preferences.
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Exhibit 5 – Simplified International Conferencing
If your firm uses international calling, you’re probably already familiar with how
challenging these calls can be. Besides the usual concerns with time zones and
language differences, the technology is often unreliable. It’s hard to get a solid
connection in many cases, and when one is achieved, the line quality may be
very poor.
Adigo specializes in making your international connections just as good as your
domestic ones. We have a large footprint with redundant carriers to ensure
international participants can easily join. We personally test the
lines and numbers work for reliability. We’re proactive about
resolving touch-tone issues, and we’ve put the best possible
fraud controls in place to prevent unauthorized charges
from showing up on your bill. In essence, we’ll take
care of all the technological concerns international
calling could create so you can focus on the
content of the call… just as it should be.
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Exhibit 6 – Optimized Video Conferencing
Video conferencing is a beautiful thing. It lets you communicate in a
more natural way, where you can observe facial expressions and body
language. This improves communication and trust. That’s why many
law firms use everything from webcams to dedicated conference rooms
with high-definition video equipment. But not all conference providers
have the technology to handle the extra load.
Regardless of the type of video a law firm uses,
Adigo offers a variety of solutions for simplified
yet effective video conferencing, including
bridging for high definition systems.
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Exhibit 7 – Streamlined Web Conferencing
with Document Sharing
Have you ever tried to share a document during a conference call? You can
send it via email if you have everyone’s email address (and if everyone is in
front of their computer), or you can put it up on a sharing site and try to get
everyone to find it, and in either case hope everyone has the right program to
open it. Or you can just refer to it and try to get it to everyone later, leaving
them somewhat in the dark while you’re talking about it. When technology
issues take up a lot of your call time, it’s hard to convey the image of
competent professionalism.
We think it should be simpler, so we made it simpler. With Adigo, you can share
a document right in the browser without an extra download. An intuitive user
interface makes it easy even for people who only use it occasionally.
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Exhibit 8 – Vanity Numbers for Branding
and Easy Recall
Turn your conferencing dial-in number into a professionally branded 800
number. Branding, as discussed earlier, can be accomplished through
Personalized VIP Accounts and a Toll-free Number Announcing the Firm’s
Name. But you can take it a step further by incorporating your company name
as part of your actual toll-free number.
Imagine having 800-COMPANY (800-266-7269) where ‘COMPANY’ would be
some part of your firm’s name or key aspect of your brand. Most likely, with
the availability of a large pool of toll-free prefixes (800. 877, 888, 844, etc.),
Adigo will be able to work with you and find something that works. Not only
will this help increase your brand recognition, it will provide a very practical
and easy-to-use way for participants to enter into conference. There is no
additional cost for selecting or using a vanity number with Adigo.
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Exhibit 9 – Custom Hold Music for
Setting a Professional Tone
Just because conference calls don’t start until the host arrives doesn’t
mean participants need to listen to dead air, or worse, annoying music
on hold. Adigo lets you select the pre-conference hold music and have it
be anything you want – as long as it doesn’t violate copyright laws.
How about some smooth jazz or inspiring strings? Or perhaps something
entertaining, informative or fun you’ve produced that showcases your
firm’s personality or message? The possibilities are endless. Some may
want to select royalty free music from a service like Premium Beat that
conveys a pleasing mood. You provide the music and we’ll get it all
queued up in your conferencing system free of charge.
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TIME
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Exhibit 10 – Quick Drop into Conference
Wouldn’t it be nice if all you had to do to connect a call is
dial the 800 number? And wouldn’t it be nice if the number
were the same every time so you could just add it to your
contacts list and never think about it again?
Adigo allows you to have a customized toll-free number
for individuals, so no conference ID is needed, and you
never have to search through your emails to get the right
information. Instead, you dial the number, and then you drop
right into the conference call. It’s much simpler, so it saves you
and your participants a lot of time.
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Exhibit 11 – Fixed 4-Digit Conference IDs
Exhibit 12 – Single Code Entry
When it comes to saving time, small
details matter. If your law firm chooses
to use conference codes, do they really
need to be 10 digits long, as so many
are? Such a long number is cumbersome
to enter and often isn’t entered correctly
on the first try, causing more delay and
more frustration.
We think these entry gates are needlessly
difficult. Busy professionals shouldn’t
have to turn their attention to such a
small detail. That’s why we chopped the
code down to only 4 digits. Having the
4-digit entry code lets you into the call
quickly and simply without the waste of
time and energy.
To add to the frustration of entering
an 8-to-10-digit conference ID, some
providers also require hosts and
participants to enter a PIN.
Why dance the two-step to enter your
conference call, wasting everyone’s time?
Adigo offers single-step conference call
entry, keeping the Host ID separate from
the participants’ ID, so no PIN is needed.
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Exhibit 13 – Specialized Billing Feeds
Correct time billing is the lifeblood of a law firm. Unfortunately,
billing for conference calls often involves significant
administrative time to enter the data from the conferencing
invoice into the accounting software.
To make it easier and faster, Adigo now offers the ability for
call information to be exported into .csv files that can then
be directly imported into accounting software like Elite
Prolaw. Billing accuracy is improved and faster, which saves
on cash flow expenditures.
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Exhibit 14 – Auto-Recording
Legal firms and entities use conference calling in ways that other companies
never need. For example, a deposition might be taken during the call. Since
the information given during a conference call might have legal ramifications,
it’s especially important for law firms to have a simple, reliable way to record
the portions of interest. And, since there may be reason at any time, it’s
best to be able to record on the fly as needed without needing to set up the
service in advance.
Adigo allows you to record an entire call
automatically or to simply press *2 to start
recording whenever it’s needed. No reservation
or set-up is required. Recording the relevant
portions of the call is faster and easier than waiting
on a transcription, and because no reservation or
set-up is required, you’ll save even more time.
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MONEY
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Exhibit 15 – Mandatory Entry of Client
Matter Number (CMN)
Sometimes saving time up front does not equal saving money in the long term.
Law firms often wish to associate a conference call with a particular client,
which is usually accomplished by noting the Client Matter Number (CMN) prior
to entering the call. However, hurried hosts might know to press the pound
key to skip the entry, saving themselves a bit of time. When the CMN is not
captured, it can cause billing difficulties, so saving a little time up front adds up
to using a lot more time at month end.
To help ensure a high validity success rate for CMNs being associated to
calls, Adigo can customize your prompts to require a specific number of
minimum digits be input for the CMN, and to not allow the step to be
skipped. This makes it much more likely that the entry for client billing will be
valid, and saves the time and overhead that would be spent researching which
calls to bill to which clients.
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Exhibit 16 – Lower Costs for
Internal Calls
For our last exhibit, we’d like to turn your attention to the
wide variety of calls law firms have to make. Many of these
are external , usually related to client matters, but many are
internal, between partners or employees. Internal calls may
be shorter and more frequent. Why pay the same rate for
these as for client calls?
Because we understand the nature of internal calls versus
external calls, Adigo offers a reduced rate for internal calls.
This can save a firm a considerable amount over the long
term, especially if the internal conference calls are frequent.
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Concluding Remarks
The conference call service provider you choose
really does matter. The right service gives you the options you
need to ensure your calls convey a professional image while saving
you time and money. Adigo has worked closely with law firms
and legal services providers to ensure our options are dialed in
to match their needs. We think these customizations, whether a
personalized toll-free number that announces the firm or a specific
partner’s name, the ability to record on the fly, or the ability to
export call data quickly and easily, make a rock-solid case for using
the right service provider for your legal conference call needs.
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16 Reasons Law Firms Choose Adigo Conferencing
Professionalism
1
Personalized VIP Accounts
Individually branded toll-free number for Partners. For example, “Welcome to Robert Hill’s
conference line.”
2
Toll-Free Number Announcing the Firm Name
Firm branded toll-free numbers. For example, “Welcome to Dorsey and Whitney’s conference
center, powered by Adigo.”
3
Ability to Directly Dial Out to Participants
Dial any participant anywhere in the world without the need to make an advanced reservation
or to go through an operator.
4
Customized Announcements and Prompts
Each attorney can choose which call prompts and announcements to use and customize them
to their preferences.
5
Simplified International Conferencing
Multiple carriers for each country and a customized web page with country-by-country call-in
numbers make International calls easy and reliable.
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Professionalism Continued...
6
Optimized Video Conferencing
Simplified yet effective video conferencing via a variety of solutions and bridging
for high definition systems.
7
Streamlined Web Conferencing with Document Sharing
Easily share documents right from your browser without the need for an
extra download.
8
Vanity Numbers for Branding and Easy Recall
Company branded toll-free numbers. For example,
“800-COMPANY (800-266-7269)”
9
Custom Hold Music for Setting a Professional Tone
Customize the music on hold that’s heard by participants
until the host arrives to any royalty free or company owned
audio of your preference.
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Time
10
Quick Drop into Conference
Drop right into conference after dialing the 800# (no conference ID needed) for especially fast and easy entry.
11
Fixed 4-Digit Conference IDs
Short IDs allow participants to slip easily into conference without having to remember long and cumbersome
codes.
12
Single Code Entry
No PIN code is required after entering your fixed 4-digit ID making it quick and painless for everyone to get into
conference quickly.
13
Specialized Billing Feeds
Exported call information in .csv files easily import into your accounting software.
14
Auto-Recording
Record entire calls automatically or choose when to begin by simply pressing *2 when in conference.
Money
15
Mandatory Entry of Client Matter Number (CMN)
CMN input required (bypass option can be turned off), and with a set number of minimum digits, to ensure
accurate client billing.
16
Lower Costs for Internal Calls
All internal conference calls between partners and employees are billed at a reduced rate saving you money.
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When you’re ready to get more from your conferencing service, visit
Adigo.com, or contact us at [email protected], or call (888) 552-3446.
Brad Volin, President
About Adigo
Adigo believes in making the world a better place by connecting people and ideas worldwide. We provide
audio, web and video conferencing for businesses that need reliable, scalable collaboration tools.
We optimize configurations for each account so conference calls can start faster, run trouble-free and
increase organizations’ productivity. With Adigo, you get flexible conferencing features, enhanced
functionality and superior international calling, along with a responsive and dedicated account staff.
While quality and service are deteriorating industry wide, Adigo provides crystal clear fidelity and
industry exclusive VIP accounts where participants drop right into conference without having to
enter anything. People that value their time and want the utmost simplicity choose conferencing and
collaboration tools with unrivaled quality and premium service. They choose, to Talk with Adigo.
(888) 552-3446 | adigo.com | Follow @TalkAdigo