A Jumpstart-1 Possibility:
Shale Gas Opportunities for ISA
in North America
In Support of ISA Executive Board:
A Planning Mini-Workshop Session with
Primer developed for ISA Executive Board
Jan 25th-26th, 2014 Greensboro, NC
Reference Sources: Jumpstart_ShaleGasOppt_ISAExecBoard_Jan25-26_2014bnn.ppt
Let’s build on our mini-workshop session
from Nashville ISA Fall Leader’s Meeting
 What-If Scenario for just one Business & Market Opportunity for
future ISA Revenue Opportunity:
Shale Gas & Oil Unconventional Investments next 20 years
 Explored what Strategic Business Opportunity Attractiveness
Matrix Analysis might look like

Suggested Ideas for a Process to Identify & Assess Next Waves of
Opportunities
 Let’s now explore as a brainstorming planning exercise how ISA
could take the next steps for this Opportunity … a deeper-dive
[File Name or Event]
Emerson Confidential
27-Jun-01, Slide 2
How Shale Gas Opportunity could
support ISA Current Value Proposition
[File Name or Event]
Emerson Confidential
27-Jun-01, Slide 3
Let’s now do a deeper dive into Action
Steps for this Business Opportunity …



Specific 9 steps & actions that could be
pursued by ISA Sections, Divisions, and
HQ Staff collaborations
Initial thoughts on how this Opportunity
translates into operations & tactical
specific steps for each of the ISA
Society organizational entities
Proposed metrics on how we could
measure progress & success, moving
ahead into 2014-2015
[File Name or Event]
Emerson Confidential
27-Jun-01, Slide 4
Navigational Flow-Chart of the 9 Steps
Create ISA Value
Proposition
Create ISA Business
Deal Framework
Customized for this
Opportunity
(1-2 PPTs)
Hi-level Market Oppt
Assessment:
For 3 Basin Plays
initially
(1-2 PPTs)
Contd
from
above
Contd
from
above
Face-to-face Fact
Finding meetings with
key players in Shale
Basin pilot org.
Create ISA Business
Oppt Attractiveness
matrix vs ISA Strengths
Additional face-to-face
meetings with other key
players in Pilot Basin
Org structure
Determine who best
Champion in ISA to lead,
structure and close 1st
deal
Roll out 1st successful
deal in Shale Basin pilot
and Celebrate
Replicate, accelerate, &
execute next X deals in
North America
[File Name or Event]
Emerson Confidential
27-Jun-01, Slide 5
3 Basins prioritized by:
 Large O&G potential
recoverable resources
 Hi degree of CapEx
Investment spending
 Hi degree of future
employment
contribution
 Good synergy with ISA
local membership
strengths to be
leveraged
 Have Consortium or
Coalitions already
working, incl
Community Colleges
ISA Value Proposition for Shale Gas
Opportunity in Your Region

ISA can help accelerate and enhance your
Workforce Development through collaborative
partnerships with:
– Your regional Oil & Gas Companies;
– Your regional Affiliates;
– Your regional Community Colleges;
– Your regional Economic Development Partners

We accelerate by leveraging from ISA expertise in:
Educational & Training, certification standards,
skills, experiences, talents and ISA brand
reputation
[File Name or Event]
Emerson Confidential
27-Jun-01, Slide 7
Initial Thoughts on how this translates into Operational &
Tactical Next Steps for each ISA entity
Steps in this Opportunity
Development
Who Would be
Involved in this
Step?
Who is Passionate to
be Champion/Leader
of this Step?
Due Date for
Deliverable
Draft? Report
Outs?
Accelerated Review
by ISA Leadership
Board with Go/No Go
to Next Step?
# 1: Create 2-3 PPTs for ISA Value
Proposition for Shale Gas Oppt.
ISA HQ Staff with
Regional Sections
and Divisions input
TBD
TBD
TBD
# 2: Create 1-2 PPTs on ISA
Business Framework for perfect deal
to Partners, Community Colleges,
Regional Coalition Chairman
ISA HQ Staff with
Regional Sections
and Divisions input
TBD
TBD
TBD
# 3: Hi-level Market Oppt
assessment in 3 Basin Plays
(Marcellus, Eagle Ford, Bakken)
ISA HQ Staff with
Regional Sections
and Divisions input
TBD
TBD
TBD
# 4: Face-to-face meetings with
Chairmen in 1st Regional Shale
Basin to assess opportunities
ISA HQ Staff with
Regional Sections
and Divisions input
TBD
TBD
TBD
# 5: ISA Business Oppt
Attractiveness Matrix
ISA HQ Staff
TBD
TBD
TBD
# 6: Additional face-to-face meetings
with other key organizational players
in the Shale Basin region
ISA HQ Staff with
Regional Sections
and Divisions input
TBD
TBD
TBD
# 7: Determine who best Champion
is in ISA organization to structure and
close a deal
TBD
TBD
TBD
TBD
# 8: Roll out 1st successful deal
TBD
TBD
TBD
TBD
#9: Replicate, accelerate, and
execute next x deals in North
America
[File Name or
Event]
TBD
TBD
TBD
TBD
Emerson Confidential
27-Jun-01, Slide 8