COMMISSION INTERNATIONALE DE L'ECLAIRAGE
INTERNATIONAL COMMISSION ON ILLUMINATION
INTERNATIONALE BELEUCHTUNGSKOMMISSION
AN ANALYSIS OF CURRENT CIE
PUBLICATION SALES AND A
PROPOSAL FOR A NEW SYSTEM
PRESENTATION BY THE VICE-PRESIDENT
(PUBLICATIONS) AT THE CIE BOARD MEETING IN
SAN DIEGO, JULY 2003
SALE OF CIE PUBLICATIONS BY NCs - NOW
300
200
Non-member
price
rel to list price
100
Member price
rel to list price
0
NCs
before
CIE CB
now
NC A
NC B
NC C
Price to NC
rel to list price
SALES BY CIE CB TO ALL NATIONAL
COMMITTEES
70 000
60 000
50 000
40 000
30 000
20 000
10 000
0
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO ALL NATIONAL
COMMITTEES
10.00%
5.94%
CHANGE
5.00%
0.00%
-0.90%
-0.83%
-5.00%
-10.00%
-15.00%
-20.00%
-22.40%
-25.00%
1999
2000
2001
2002
SALES BY CIE CB TO GROUP OF 18 NCs WITH BILATERAL
SALES ARRANGEMENTS WITH THE CB
60 000
50 000
40 000
30 000
20 000
10 000
0
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO GROUP OF 18 NCs WITH BILATERAL
SALES ARRANGEMENTS WITH THE CB
30.00%
CHANGE
20.00%
18.86%
10.00%
0.00%
2.65%
-10.00%
-20.00%
-22.32%
-25.16%
-30.00%
1999
2000
2001
2002
SALES BY CIE CB TO OTHER NCs
20 000
15 000
10 000
5 000
0
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO OTHER NCs
250.00%
CHANGE
200.00%
191.22%
150.00%
100.00%
50.00%
0.00%
-24.80% -13.00%
-25.44%
-50.00%
1999
2000
2001
2002
SALES TRENDS FOR THE TWO GROUPS OF NCs
100%
80%
60%
40%
20%
0%
1997 1998 1999 2000 2001 2002 2003
SALE OF CIE PUBLICATIONS – SURVEY
A survey of the pricing policies of the 18 individual NCs with a
current bilateral sales arrangement with the CIE CB was
conducted by the Vice-President (Publications) during the 2003
quadrennial session in San Diego.
While the details of the survey are confidential, some general
deductions about publication sales by NCs can be made and the
proposal by the Vice-President (Publications) on changes to the
CIE publication sales system are based on these insights.
APPROXIMATE SALES MIX FOR NC SALES
Members
Non-members
PROPOSAL OF VP(PUBLICATIONS) TO
CIE BOARD, JULY 2003
•NC members worldwide to pay current official list price for CIE
publications (half of 2001 list price)
•Non-members worldwide to pay twice the current official list
price for CIE publications
•CIE CB to stop existing exclusive sales arrangements for
publications and sales to be allowed in parallel through the CB and
the NCs
•Profit from CB sales to be credited to NCs as if they had sold the
publication themselves
SALE OF CIE PUBLICATIONS – STAGE 1
Before 2001-07-01
Now (if 50% price cut implemented)
Proposed
300
Non-member
price
rel to list price
200
100
Member price
rel to list price
Cs
N
B
C
IE
ne
w
ne
w
C
C
B
N
C
A
C
N
N
C
N
Cs
be
fo
re
C
IE
C
B
no
w
0
Price to NC
rel to list price
STAGE 1 PROPOSAL – PROJECTED
CONSEQUENCES FOR PUBLICATION SALES
200000
150000
18 NCs
100000
Other NCs
CIE CB
50000
0
2001
2002
2003
2004
2005
2006
2007
STAGE 1 – CIE INCOME VS PROJECTED NC
PUBLICATIONS INCOME
250000
200000
CIE Pub income
150000
CIE Dues
100000
CIE Other
NC Pub income
50000
0
2001 2002 2003 2004 2005 2006 2007
ADVANTAGES OF STAGE 1 DECISION
•NC Members benefit from 30-60% lower publications prices
•All NCs begin to earn income from publication sales
•Credits can be used for dues or publications payments or cashed
•NC members pay current list price, non-members twice that
•NC membership discount increased to 50%
•Current list price is ½ list price of before July 2002
•NCs begin to earn more from sales than CIE CB
•NCs find it increasingly easier to pay dues
•Most of the increased income from publication sales comes from
outside the current CIE membership (sales to non-members)
•CB sales income will eventually return to levels before price cut
SALE OF CIE PUBLICATIONS – STAGE 2
•Development or purchase of a publications store for
the CIE website
•NC websites only need to provide link to CIE store
•Selling of both paper, CD and PDF versions of CIE
publications
•Price of PDF version still to be decided
•Possible combination with other IT upgrades at CB
•Final proposals at 2004 Board meeting
CONCLUSIONS FROM SALES ANALYSIS
The technical output in the form of publications is still the
lifeblood of the CIE
The direct and indirect contribution of publication sales to the
budget of the CIE and the budget of NCs is much more significant
than a cursory look at the CIE CB sales to NCs alone would
suggest
Apart from the direct income to the CIE CB and the NCs,
publication discounts are also a major reason for gaining and
retaining NC members
This results in lower publication income for both the NCs and
the CIE CB in return for higher membership income by NCs
Income from new forms of membership and symposia very
likely has the same effect