7 Steps to plan a Residency Presentation
7 Steps to plan a Residency Presentation
 To deliver critical information residents need in order to
successfully transition from training into their life and career.
 To present the most in-demand topics residents are seeking.
 To help you position you as an industry expert and thought leader
 To help you execute lively presentations and discussion sessions
7 Steps to plan a Residency Presentation
Residents in need:
A structured environment to one with multiple options
No Business to Know Business
Bread eater to Breadwinner
Chaos to Work Life Balance
7 Steps to plan a Residency Presentation
Physician Burnout
 45.8 percent of physicians were
experiencing at least 1 symptom of
burnout:
 Loss of enthusiasm for work
 Feelings of cynicism
 Low sense of personal accomplishment
7 Steps to plan a Residency Presentation
Financial Planning
 Residents graduate with, on average,
$155,000 on average in medical school
loans
 Residents spending appetite is great
after living with delayed gratification
mode for the past decade of their life
 Over 38.8 percent of physicians in
active practice had no or minimal
savings for their age and stage
7 Steps to plan a Residency Presentation
Work-Life Balance
 New generations of physicians
are searching for work-life
balance
 Physicians are nearly twice as
likely to be dissatisfied with
their work-life balance as
workers in other occupations.
7 Steps to plan a Residency Presentation
Growing Demand on Physicians
 There are 174,113 active physicians
who are age 60 or older in the
United States.
 The rise of physician employment,
integration of medical practices,
and change in reimbursement
structures will continue to pressure
healthcare organizations to find the
best talent who fit their
organizations
7 Steps to plan a Residency Presentation
Hospital Administrators in Need
In-house recruiters/Administrators are
seeking meaningful interactions to create
a legacy of their own. Today’s physician
recruiters are driven by purpose …
• To make a difference in the lives of the physicians they recruit
• To make an impact on the communities in which they serve
• To engage in worthwhile work – important, rewarding, and
valuable to justify the time and effort spent
7 Steps to plan a Residency Presentation
Is there a program that could help you:
Identify quality, new candidates BEFORE they leave residency
Meet, attract and engage them BEFORE other hospitals get started
Help them make a GOOD decision that will last
Introduce a new program without impacting your budget
7 Steps to plan a Residency Presentation
Introducing Residency Workshops & Presentations
 Pay it forward approach
 45-60 minute “unbiased and non-promotional” presentation
 Topics may include:
 Search Strategy
 Interviewing
 How to write a physician CV
 And many more
 Become an industry expert
 Attract candidates without “selling”
your opportunities
7 Steps to plan a Residency Presentation
7 Steps to plan a Residency Presentation
7 Steps to plan a Residency Presentation
Part 1: What sections are you
most interested?
(1) Search Strategy
(2) Interviewing
(3) Negotiating Contracts
Part II: What sections are you
least interested?
(1) Market Trends
7 Steps to plan a Residency Presentation
Would you like to attend
additional Adventures in
Medicine Presentations?
100%
78%
Yes
50%
22%
0%
Yes
No
(78% of the no’s are 2011 Residents)
No
7 Steps to plan a Residency Presentation
7 Steps to plan a Residency Presentation
What we know:
 There is a great need for career and life
planning for residents
 Most residency programs bring thought
leaders and experts to present at their
program
 Most programs allot 2 to 3 hours a week for
education
 Most of our success is setting up the
programs with the Chief Resident
 Offering food and beverages will help you
get your foot in the door
7 Steps to plan a Residency Presentation
Define objectives
and success
Step 1
Step 7
Step 6
Step 2
Step 5
Step 3
Step 4
7 Steps to plan a Residency Presentation
Step #1: Define objectives and how you’ll define success
Step 7
Step 1
Step 6
Step 2
Step 5
Step 4
Step 3•
Sample Objectives:
To set up four family medicine residency presentations.
•
To set up my first presentation by October 1st, 2014.
•
To have each recruiter attend at least one residency
presentation (or present).
•
To Source six candidates
7 Steps to plan a Residency Presentation
Step 7
Step 8
Step 6
Step 2
Step 5
Step 4
Step 3
Step 2: Choose target market
1.
Make a list of all of targeted programs to present to
2.
Remember, you most likely will not schedule a residency presentation
for every desired program.
3.
Generally, primary care programs have a larger volume of residents
and may provide a better ROI.
4.
Targeted fellows may be a good strategy based on your specific needs
over the next few years. Although you may only have a few fellows
show up, you may have an opportunity to connect with them more.
7 Steps to plan a Residency Presentation
Step 7
Step 1
Step 6
Step 2
Step 5
Step 4
Step 3
Step 3: Choose topics to offer.
•
•
•
•
•
•
Job Search Timeline
How to Write a Physician CV
Market Trends
Compensation Packages
Life, Money and Career Priorities
Search Strategies
•
•
•
•
•
Interviewing
Job Selection
Contract Negotiation
Finance Basics
Job Transition
7 Steps to plan a Residency Presentation
Step 1
Step 7
Step 2
Step 6
Step 5
Step 4
AIM can
Custom brand
Slide decks for
you
Step 3
Step 4: Prepare and Practice Presentation
7 Steps to plan a Residency Presentation
Step 1
Step 7
Step 6
Step 5
Step 2
Step 4
Step 5: Clearly define and communicate
what the program is:
Step 3
•
ICAHN and Adventures in Medicine (AIM) have entered into
an educational alliance to provide medical residents
relative content on life and career planning for physicians.
•
As part of a community service, we are offering (Name of
Residency Program) a 60 minute residency presentation on
one of the following topics:
•
How to Write a Physician CV
•
Search Strategy
•
Prepping for an Interview
•
Lively presentation an discussion sessions with industry
experts. We’re ready to answer your most pressing
questions about the business an personal sides
of medicine at no cost to your program.
7 Steps to plan a Residency Presentation
Step 7
Step 1
Step 2
Step 6
Step 3
Step 5
Step 4
Step 6:
Create one page
sell sheet


Use to communicate
your service
Offer a few different
topics
7 Steps to plan a Residency Presentation
Step 1
Step 7
Step 6
Step 5
Step 2
Step 4
Step 3
Step 7: Define Marketing Strategies
Marketing Strategy #1—Leverage your existing resources
Marketing Strategy #2—Empower your employed physicians
Marketing Strategy #3—Email Campaigns/Direct Mail
*There are several marketing strategies, the above are just a few…
7 Steps to plan a Residency Presentation
Marketing Strategy #1—Leverage your existing resources
1.
Divide all candidates into two piles (1) Practicing and
(2) Residents
1.
Set the practicing physicians aside and focus on Resident
applicants.
2.
Most residency programs allot a specific day and time each
week to provide their residents additional resources and
non-clinical education.
3.
Many of the residency programs are bringing in thought
leaders to provide added value presentations.
Objective is to request the person
in charge of facilitating residency
program.
 Ideally, you want the Chief
Resident
 Request email/phone number
 Get buy in from candidate, ask
them if you can use their name
7 Steps to plan a Residency Presentation
Marketing Strategy #1—Leverage your existing resources
Once you have the person in charge of
facilitating residency presentations
1. Your recruiter calls to facilitate the
process or
2. Assign a person to call on lead, i.e.
recruitment manager
Things to consider:
 Train recruiters before
asking them to facilitate
process
 Invite recruiter to attend and
possibly present one
7 Steps to plan a Residency Presentation
Marketing Strategies: Empower your employed physicians
 Most likely, each one of your employed physicians has completed
a residency program.
 Target your employed physicians who’ve graduated from a
program within 180 miles radius from your location.
 Communicate what the program is and ask for their thoughts
 Share with them that you are targeting residency programs that
you’ve had success recruiting quality physicians.
 Ask them if they could find out who the Chief Resident at
(Name of Residency Program)
 Ask them if they would be interested to speak at the program,
if applicable
7 Steps to plan a Residency Presentation
Marketing Strategies #3—Email and Direct Mail Campaigns
Secure targeted list with name, address,
phone, and email
 Chief Residents
 Residents
 Program Directors
Conduct email campaigns with
Educational message
Follow up with phone call
7 Steps to plan a Residency Presentation
Remind them to take survey for feedback via survey monkey…
7 Steps to plan a Residency Presentation
You’ll be receiving a survey by email.
 Obtaining feedback from you is vital to the review process.
 We would appreciate your taking the time to complete the
following survey.
 It should take about five minutes of your time.