2012
retail
advertising
rates
Effective 12-28-08
wvgazette.com
wvgazettemail.com
dailymail.com
Effective April 1, 2012
Terms&Conditions
POLICIES &
CONTRACT CONDITIONS
1. Charleston Newspapers reserves the right to edit, alter or omit any advertisements. The subject matter, form, size, working illustrations and typography of all advertising is subject to the approval of the publishers.
ABOUT US
Charleston Newspapers currently serves as the agent
for advertising, business, production and distribution for
The Charleston Gazette, Charleston Daily Mail and the
newspapers’ combined editions – the Saturday and Sunday
Gazette-Mail.
2. Position requests cannot be guaranteed. We will attempt to accommodate advertiser requests when possible.
3.Charleston Newspapers assumes no financial responsibility for typographical errors or for omissions of copy. Liability for errors or for omissions shall not exceed the cost of that portion of space attributable thereof.
Claims for adjustment must be made within 7 days of publication. Credit
allowable for first insertion only. In the event of an error or omission, we
will, upon request, furnish a letter of explanation which can be utilized by
the advertiser.
4.The advertiser and/or advertising agency or agent assumes all liability
for advertisement published (including illustrations, texts, claims, etc.) and
agrees to assume any and all responsibility for claims occurring therefrom
against Charleston Newspapers.
5. Minimum space is 1 column inch. Advertisements over 20 inches deep
will be billed for full column length (21 3/4 inches).
6. Definition of Retail Advertising: Retail Advertising and Retail Advertising
Rate shall apply only to an individual advertiser who sells a commodity or
service at retail direct to the consumer through one or more retail outlets
under the same name, which he owns or controls and whose signature or
address alone appears in the advertisements.
7. Contracts will be accepted from an individual advertiser or may be drawn
to include his subsidiaries but cannot include two or more different
companies.
8. Charleston Newspapers reserves the right to revise advertising rates at
any time. Current contract holders will be notified in writing 30 days prior
to a rate adjustment. Advertisers may terminate the contract on the date
the new rates become effective by giving Charleston Newspapers written
notice of such termination.
9. Any advertising contract (or merely any schedule or copy) may be canceled at any time for reasons satisfactory to the publishers, without penalty
to either party.
10. In the event that the advertiser does not use the amount of ROP space
contracted for, advertiser agrees to accept and remit rate adjustment to
rate earned; in the event advertiser uses space qualifying for lower rate,
Charleston Newspapers agrees to issue rebates for the difference between
ROP contract rate and the rate earned.
11. All accounts are due and payable upon receipt of invoices.
12. Representatives of Charleston Newspapers are not authorized
to make any deviations from these published rates and
regulations, orally or in writing.
13. All advertising is cash with order until credit is established.
Effective March 1, 2011
TABLE OF CONTENTS
Page 3
Retail Advertising Rates
Page 4
Frequency Programs
Page 5
Preprint Advertising Rates
Page 6
Print Plus Rates
Page 7
Tab-On Rates
Page 8
Neighbors West
Page 9
Neighbors East
Page 10
Metro Putnam
Page 11
Kanawha County
CONTRACTS
& AD COPY
Page 12
Neighbors West & Metro Putnam
Page 13
Putnam & Kanawha Counties
Page 14
Online Advertising Rates
Page 15
Online Ad Placement
Page 16
Specifications & Guidelines
Page 17
Contacts
• 1-800-WVA-NEWS • www.cnpapers.com 2
RETAIL ADVERTISING RATES
Retail Display Rates
Contract
Level
OPEN
75”
150”
375”
750”
1,500”
2,500”
3,500”
4,500”
5,500”
7,500”
10,000”
12,500”
15,000”
20,000”
25,000”
Sunday
Only
59.60
41.40
39.80
39.55
38.60
38.50
38.45
38.40
38.25
37.75
37.30
37.25
37.15
36.90
36.50
35.00
Saturday
Only
49.50
34.30
33.05
32.80
31.95
31.90
31.85
31.80
31.70
31.20
30.95
30.85
30.80
30.65
30.35
29.05
Effective April 1, 2012
Weekday
Combo
56.00
38.85
37.35
37.10
36.20
36.15
36.10
36.00
35.90
35.45
35.00
34.90
34.85
34.65
34.25
32.90
Weekday Combination (M-F)
Appears in both daily papers without change. Ads may originate in either the
Gazette or Daily Mail, but must follow in the other paper, without change,
within two days.
Sunday Combination
Sunday combination ads appear in the Sunday Gazette-Mail and in one of
the following: Friday Gazette or Daily Mail, Monday Gazette or Daily Mail,
Tuesday Gazette or Daily Mail.
Saturday & Sunday
Appears in both the Saturday Gazette-Mail and the Sunday Gazette-Mail with
no change.
* Contract conditions apply.
Deadlines
Publication Day
Proof Deadline
No Proof Deadline
Monday
Thursday 4:30 p.m.
Thursday 4:30 p.m.
Tuesday
Friday 11:30 p.m.
Friday 4:30 p.m.
Wednesday
Friday 4:30 p.m.
Monday 11:30 a.m.
Thursday
Monday 4:30 p.m.
Tuesday 11:30 a.m.
Friday
Tuesday 4:30 p.m.
Wednesday 11:30 a.m.
Saturday
Wednesday 4:30 p.m.
Thursday 11:30 a.m.
Sunday Showtime
Monday 12 noon
Monday 12 noon
Sunday Lifestyles
Wednesday 3:30 p.m.
Wednesday 3:30 p.m.
Sunday Main News
Thursday 4:30 p.m.
Thursday 4:30 p.m.
Sunday Gazette-Mail Homes
Wednesday noon
Wednesday noon
Saturday &
Sunday
81.05
62.20
60.60
60.35
59.40
59.30
59.25
59.15
59.05
58.55
58.10
58.00
57.95
57.75
57.30
45.40
Sunday
Combo
70.35
51.80
50.20
49.95
49.00
48.90
48.85
48.75
48.65
48.15
47.70
47.60
47.55
47.35
46.95
55.80
Single Daily Copy Rate
Single daily newspapers rates for ads to run in The Charleston Gazette or
Charleston Daily Mail are available at a 25% discount off the weekday
combo rate.
Frequency Discounts
Frequency increases your visibility and brings results!
Save 20% - Repeats 1 daily combination after Sunday insertion
Save 25% - Repeats 2 daily combinations after Sunday insertion
Save 30% - Repeats 3+ daily combinations after Sunday insertion
Ad must be same size with no copy changes and run within 6 days after
Sunday insertion. All repeat rates are discounted from the Sunday rate
Color Rate
$350
Splash of Color Rate
There is a minimum color charge of $50 for splash of color ads.
$10 per col. inch
• 1-800-WVA-NEWS • www.cnpapers.com
3
FREQUENCY PROGRAMS
Effective April 1, 2012
Frequency brings results!
Actual Ad Sizes
1 column x 2 inches
(1.875”)
Business Builders
1 column x 1 inch
(1.875”)
Business Builders are an economical
frequency advertising program. Increase
your business with a small weekly
investment.
Contracts are for a 4 inch ad for 13 weeks
and are available in
3 days per week or 7 days per week.
Ad size
1 column x 3 inches
(1.875”)
1 column x 4 inches
(1.875”)
Frequency
Column Inch
Rate
Weekly Cost
1 inch
1 inch
2 inches
3
7
3
$25.00
$20.50
$23.25
$75.00
$143.50
$139.50
2 inches
3 inches
3 inches
4 inches
4 inches
7
3
7
3
7
$18.75
$21.75
$17.25
$20.00
$15.50
$262.50
$195.75
$362.25
$240.00
$434.00
Top of Mind Awareness
Create top of mind
awareness for your
business with a 4 column
inch ad that runs 3 days
per week or 7 days per
week.
2 columns x 2 inches
(3.900”)
Contracts are 13 weeks. Ad copy is image
advertising only. No prices permitted in ads.
Ad size
4 inches
4 inches
Frequency
3
7
Column Inch
Rate
Weekly Cost
$12.00
$9.50
$144.00
$266.60
• 1-800-WVA-NEWS • www.cnpapers.com
4
PREPRINT ADVERTISING CPM RATES
Cost per thousand distribution
(minimum quantity 10,000)
Effective April 1, 2012
Rate
Schedule
No. 1
Rate
Schedule
No. 2
Rate
chedule
No. 3
Rate
Schedule
No. 4
Rate
Schedule
No. 5
Rate
Schedule
No. 6
Rate
Schedule
No. 7
Rate
Schedule
No. 8
Rate
Schedule
No. 9
# Inserts/Year
1-4 (TMC)
5-20 (TMC)
21-34 (TMC)
35-49 (TMC)
50-64 (TMC)
65-84 (TMC)
85-97 (TMC)
98-107 (TMC)
108 + (TMC)
Single Sheet*
$32 ($37) $31 ($36)
$30 ($35)
$30 ($35)
$29 ($34)
$28 ($33)
$28 ($33)
$27 ($32)
$25 ($30)
4 tab, 2 stan.
$63 ($68) $58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$38 ($43)
$34 ($35)
$32 ($37)
8 tab, 4 stan.
$65 ($70) $60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$40 ($45)
$36 ($41)
$34 ($39)
12 tab, 6 stan.
$67 ($72) $62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$38 ($43)
$36 ($41)
16 tab, 8 stan.
$69 ($74) $64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$40 ($45)
$38 ($43)
20 tab, 10 stan. $71 ($76) $66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$40 ($45)
24 tab, 12 stan. $73 ($78) $68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$42 ($47)
28 tab, 14 stan. $75 ($80) $70 ($75)
$66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$44 ($49)
32 tab, 16 stan. $77 ($82) $72 ($77)
$68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$46 ($51)
36 tab, 18 stan. $78 ($83) $73 ($78)
$69 ($74)
$65 ($70)
$61 ($66)
$57 ($62)
$53 ($58)
$49 ($54)
$47 ($52)
40 tab, 20 stan. $79 ($84) $74 ($79)
$70 ($75)
$66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$48 ($53)
44 tab, 22 stan. $80 ($85) $75 ($80)
$71 ($76)
$67 ($72)
$63 ($68)
$59 ($64)
$55 ($60)
$51 ($56)
$49 ($54)
48 tab, 24 stan. $81 ($86) $76 ($81)
$72 ($77)
$68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$50 ($55)
• Add $1.00 per thousand for every 4 tab.,2 standard page increment after 48 tab, 24 standard. • Single Sheets need to be 8.5 x 11 or smaller
and on 75 pound stock or heavier. • Cost per thousand for any other preprint size, please call for a quote. • Please add 2% for spoils.
Insert reservations & deadlines
Inserts are accepted on a first-come basis.
Reservations should be made at least 30 days prior to publication date. Please call the advertising department if you
miss the reservation deadline at (304)348-4860. Exceptions may apply. All inserts should be delivered to Charleston
Newspapers no earlier than 21 days and no later than 10 days prior to publication date.
Dimensions
Newsprint or Roto sections
Minimum 8 page tab or 4 page standard
Size: 10” x 7” minimum
12” x 11” maximum
Smaller sizes upon approval.
Stock: 30 pound minimum
Single Sheet:
Size: 5” x 7” minimum
12”x11” maximum
Acceptability
Content and configuation of an insert must be cleared in advance by Charleston Newspapers’ Advertising Department.
For unusual items, 200 samples should be sent 6 weeks in
advance of run date for testing the insert machines.
Material that does not meet the required specifications may
require extra handling, the cost of which will be billed directly
to the advertiser.
Commercial Printing
Commercial printing is available with
exceptional print quality and color
capabilities. Prices are quoted by project.
Contact Park Chapman at 304-348-4826 or park@
cnpapers.com for more information about
commercial printing.
• 1-800-WVA-NEWS • www.cnpapers.com
5
PRINT PLUS RATES
Effective April 1, 2012
Your key to cost effective advertising
Reach customers
for as low as
$43 per thousand
Printing & Inserting Rates
Cost per thousand
Minimum number 8.5x11
Colors/Sides 10M
1/0
47.00
1/1
48.00
4/0
51.00
4/4
55.00
11x17
Colors/Sides
1/0
1/1
4/0
4/4
10M
62.00
64.00
70.00
76.00
25M
45.00
46.00
48.00
50.00
50M
44.00
45.00
46.00
48.00
100M
43.00
44.00
45.00
46.00
25M
59.00
60.00
63.00
67.00
50M
58.00
59.00
61.00
64.00
100M
57.00
58.00
60.00
63.00
Annual contracts based on 52 consecutive weeks earn
a 10% discount off rates above.
Folding - Add $5.50 per thousand
For print only rates, please contact your advertising
representative or call 348-4860.
Deadlines
2 weeks prior to publication.
Reach only those areas you need with the
credibility of the local newspaper
Turnkey Job
We do it all -- from beginning to end with a very
short turnaround.
Cost Effective
Design, print and delivery all at one low cost!
10,000 inserts
All Print Plus rates are subject to change and are
based on current newsprint prices.
Printing only
Target Marketing
It’s Easy!
1. Tell us what you want and
we’ll design it!
2. We’ll print it in the colors you
choose!
3. We distribute them, within our
newspapers, in the areas you
pick!
Composition Requirements: Preferred format is a
.pdf either sent by email or to our ftp site.
• 1-800-WVA-NEWS • www.cnpapers.com
6
FRONT PAGE ADVERTISING - TAB-ON™
Effective April 1, 2012
As proven attention getters, TAB-ON™ ads are guaranteed to get noticed right up front with the
day’s biggest headlines. Already proven to provide immediate impact and brand building power
that sticks in your customer’ minds, TAB-ON™ ads are perfect for any marketing plan. Now that
zoning is available, you can reach specific markets and target your best customers.
CHOOSE YOUR DISTRIBUTION
Full Run Daily
Kanawha & Putnam Counties Daily
Kanawha County Daily
Full Run Sunday
Kanawha & Putnam Counties Sunday
Full Run Saturday
58,000
40,000
33,500
71,000
46,500
52,000
AVAILABILITY & DEADLINES
The deadline for TAB-ONs is 10 business
days from publication date.
Prices are for standard 10 business day production.
Quicker turnaround is available for additional fees. Additional charges may apply. Contact your advertising
representative for more details. All pricing is subject to
change, based on current paper, ink and glue prices
from our suppliers.
Choose your
color paper!
Choose your
colors of ink!
PRICING
Quantity
3x3
3x4
Full Run Daily
58,000
$3,480
$4,060
Kan. & Putnam Co. Daily
40,000
$2,400
$2,800
Kanawha Co. Daily
33,500
$2,010
$2,345
Full Run Sunday
71,000
$4,260
$4,970
Kan. & Putnam Co. Sunday
46,500
$2,790
$3,255
Full Run Saturday
52,000
$3,120
$3,640
Front Page notes have proven to generate maximum awareness in a short period of time.
Placed on the front page of the newspaper, your message won’t be missed by anyone
looking at the paper. People that see the newspaper in single copy locations will even see
your message. Please be aware that you must have the resources available to respond to
traffic this product generates. Proper creative design is critical - please consult our expert
artists for assistance. Deadline is ten business days prior to publication. Shorter lead times
possible based on printer availability.
• 1-800-WVA-NEWS • www.cnpapers.com
7
100% MARKET COVERAGE
Effective April 1, 2012
Delivered each Wednesday to subscribers
and mailed every week for Saturday delivery
to non-subscribers in the zip codes listed.
Total Distribution: 42,780
Advertising Rates
Annual Spending
Neighbors West
Column Inch Rate
Open
$11.20
$2,500
$10.20
$5,000
$9.70
$7,500
$9.20
$8,000
$8.65
$8,500
$8.40
$9,000
$8.15
Zip
Town
County
$9,500
$7.65
$10,000
$7.15
Pick Up
$7.65
25003
25064
25112
25143
25177
25202
25303
25309
25313
25314
Alum Creek
Dunbar
Institute
Nitro
St. Albans
Tornado
So. Charleston
So. Charleston
Cross Lanes
Charleston
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Distribution by Zip Code
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Friday at noon
Color Rate
$250
Splash of Color Rate
$10 per inch
There is a minimum color charge of $50 for splash of color ads
Business Builders
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
Neighbors West
Column Inch Rate
13 Weeks
$7.15
26 Weeks
$6.65
52 Weeks
$6.10
• 1-800-WVA-NEWS • www.cnpapers.com 8
100% MARKET COVERAGE
Effective April 1, 2012
Delivered every Wednesday to subscribers
and mailed every week for Saturday delivery
to non-subscribers in the zip codes listed.
Total Distribution: 44,286
Advertising Rates
Annual Spending
Neighbors East
Column Inch Rate
Open
$11.20
$2,500
$10.20
$5,000
Distribution by Zip Code
$9.70
Zip
25302
City
Charleston
County
Kanawha
$7,500
$9.20
$8,000
$8.65
25312
Charleston
Kanawha
$8,500
$8.40
25304
Charleston
Kanawha
$9,000
$8.15
25071
Elkview
Kanawha
$9,500
$7.65
25301
Charleston
Kanawha
$10,000
$7.15
25306
Charleston
Kanawha
Pick Up
$7.65
25320
Sissonville
Kanawha
25015
Belle
Kanawha
25315
Marmet
Kanawha
25045
Clendenin
Kanawha
25039
Cedar Grove
Kanawha
25067
East Bank
Kanawha
There is a minimum color charge of $50 for splash of color ads
25315
Charleston
Kanawha
Business Builders
25156
Pinch
Kanawha
25096
Glasgow
Kanawha
25083
Gallagher
Kanawha
25054
Dawes
Kanawha
25035
Cabin Creek
Kanawha
25162
Pratt
Kanawha
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Thursday at 3 p.m.
Color Rate
$250
Splash of Color Rate
$10 per inch
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
Neighbors East
Column Inch Rate
13 Weeks
$7.15
26 Weeks
$6.65
52 Weeks
$6.10
• 1-800-WVA-NEWS • www.cnpapers.com
9
100% MARKET COVERAGE
Effective April 1, 2012
Delivered every Wednesday to subscribers
and mailed every week for Saturday delivery
to non-subscribers in the zip codes listed.
Total Distribution: 21,335
Advertising Rates
Annual Spending
Putnam County
Column Inch Rate
Open
$9.20
$2,500
$8.20
$5,000
$7.90
$7,500
$7.65
$8,000
$7.40
$8,500
$7.15
$9,000
$6.90
$9,500
$6.65
$10,000
$6.10
Pick Up
$6.65
Distribution by Zip Code
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Friday at noon
Color Rate
$250
Splash of Color Rate
$10 per inch
There is a minimum color charge of $50 for splash of color ads
Business Builders
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
Putnam County
Column Inch Rate
13 Weeks
$6.10
26 Weeks
$5.60
52 Weeks
$5.10
Zip
25011
25033
25070
25082
25109
25124
25168
25213
25510
25526
25560
25159
Town
Bancroft
Buffalo
Eleanor
Fraziers Bottom
Hometown
Liberty
Red House
Winfield
Culloden
Hurricane
Scott Depot
Poca
County
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
• 1-800-WVA-NEWS • www.cnpapers.com 10
KANAWHA COUNTY
Effective April 1, 2012
East & West
Delivered every Wednesday to subscribers
and mailed every week for Saturday delivery
to non-subscribers in the zip codes listed.
Total Distribution: 87,066
Distribution by Zip Code
Advertising Rates
Zip
City
County
25003
Alum Creek
Kanawha
25015
Belle
Kanawha
25035
Cabin Creek
Kanawha
25039
Cedar Grove
Kanawha
25045
Clendenin
Kanawha
25054
Dawes
Kanawha
25064
Dunbar
Kanawha
$14.30
25067
East Bank
Kanawha
$13.75
25071
Elkview
Kanawha
$9,500
$12.75
25083
Gallagher
Kanawha
$10,000
$11.75
25096
Glasgow
Kanawha
Pick Up
$12.75
25112
Institute
Kanawha
25143
Nitro
Kanawha
25156
Pinch
Kanawha
25162
Pratt
Kanawha
25177
St. Albans
Kanawha
Annual Spending
Neighbors East & West
Column Inch Rate
Open
$19.90
$2,500
$17.85
$5,000
$16.85
$7,500
$15.80
$8,000
$14.80
$8,500
$9,000
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Thursday at 3 p.m.
Color Rate
$250
25202
Tornado
Kanawha
Splash of Color Rate
$10 per inch
25301
Charleston
Kanawha
25302
Charleston
Kanawha
There is a minimum color charge of $50 for splash of color ads
25303
South Charleston
Kanawha
Business Builders
25304
Charleston
Kanawha
25306
Charleston
Kanawha
25309
South Charleston
Kanawha
25312
Charleston
Kanawha
Cross Lanes
Kanawha
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
Neighbors East & West
Column Inch Rate
25313
25314
Charleston
Kanawha
13 Weeks
$11.75
25315
Marmet
Kanawha
26 Weeks
$10.70
25315
Charleston
Kanawha
52 Weeks
$9.70
25320
Sissonville
Kanawha
• 1-800-WVA-NEWS • www.cnpapers.com
11
NEIGHBORS WEST & PUTNAM
Effective April 1, 2012
Delivered every Wednesday to subscribers
and mailed every week for Saturday delivery to
non-subscribers in the zip codes listed.
Total Distribution: 64,277
Advertising Rates
Annual Spending
Putnam & Neighbors West
Column Inch Rate
Distribution by Zip Code
Open
$17.85
Zip
Town
County
$2,500
$15.80
$5,000
$15.05
$7,500
$14.00
$8,000
$13.50
$8,500
$13.00
$9,000
$12.50
$9,500
$11.75
$10,000
$10.70
Pick Up
$11.75
25003
25064
25112
25143
25177
25202
25303
25309
25313
25314
25011
25033
25070
25082
25109
25124
25168
25213
25510
25526
25560
25159
Alum Creek
Dunbar
Institute
Nitro
St. Albans
Tornado
So. Charleston
So. Charleston
Cross Lanes
Charleston
Bancroft
Buffalo
Eleanor
Fraziers Bottom
Hometown
Liberty
Red House
Winfield
Culloden
Hurricane
Scott Depot
Poca
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Kanawha
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
Putnam
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Friday at noon
Color Rate
$250
Splash of Color Rate
$10 per inch
There is a minimum color charge of $50 for splash of color ads
Business Builders
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
Putnam & Neighbors West
Column Inch Rate
13 Weeks
$10.70
26 Weeks
$9.70
52 Weeks
$8.65
• 1-800-WVA-NEWS • www.cnpapers.com
12
PUTNAM & KANAWHA COUNTIES
Effective April 1, 2012
East & West
Delivered every Wednesday to subscribers and
mailed every week for Saturday delivery to nonsubscribers in the zip codes listed.
Total Distribution: 108,563
Advertising Rates
Annual Spending
All Zones
Column Inch Rate
Distribution by Zip Code
Zip
City
County
25003
Alum Creek
Kanawha
25015
Belle
Kanawha
25039
Cedar Grove
Kanawha
25045
Clendenin
Kanawha
Open
$29.05
25064
Dunbar
Kanawha
$2,500
$26.00
25067
East Bank
Kanawha
$5,000
$24.75
25071
Elkview
Kanawha
$7,500
$23.45
25096
Glasgow
Kanawha
$8,000
$22.20
25143
Nitro
Kanawha
$8,500
$21.40
25156
Pinch
Kanawha
$9,000
$20.65
25177
St. Albans
Kanawha
$9,500
$19.40
25301
Charleston
Kanawha
$10,000
$17.85
25302
Charleston
Kanawha
Pick Up
$19.40
25303
South Charleston
Kanawha
25304
Charleston
Kanawha
25306
Charleston
Kanawha
25309
South Charleston
Kanawha
25312
Charleston
Kanawha
25313
Cross Lanes
Kanawha
25314
Charleston
Kanawha
25315
Charleston
Kanawha
25315
Marmet
Kanawha
25320
Sissonville
Kanawha
25033
Buffalo
Putnam
25070
Eleanor
Putnam
25082
Fraziers Bottom
Putnam
25168
Red House
Putnam
25213
Winfield
Putnam
25510
Culloden
Putnam
*You must first run your ad in the Gazette, Daily Mail, Saturday
Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Thursday at 3 p.m.
Color Rate
$250
Splash of Color Rate
$10 per inch
There is a minimum color charge of $50 for splash of color ads
Business Builders
Business Builders are an economical frequency advertising
program. Increase your business with a small weekly investment. Contracts are for a 4 inch ad for 13, 26, or 52 weeks.
Business Builder
4” or 6”
All Zones
Column Inch Rate
13 Weeks
$17.85
26 Weeks
$16.30
25526
Hurricane
Putnam
52 Weeks
$14.80
25560
Scott Depot
Putnam
• 1-800-WVA-NEWS • www.cnpapers.com
13
ONLINE ADVERTISING RATES
Effective April 1, 2012
Home Page
Open
CPM Discount
$15
$15
$17
$5
$5
3 months
CPM 5%
$14.25
$14.25
$16.15
$4.75
$4.75
6 months
CPM 10%
$13.50
$13.50
$15.30
$4.50
$4.50
12 months
CPM 15%
$12.75
$12.75
$14.45
$4.25
$4.25
Targeted Sections
Open
CPM Discount
3 months
CPM 5%
6 months
CPM 10%
12 months
CPM 15%
Leaderboard (728x90 pixels)
Big Box (336x280 pixels)
Big Box (336x600 pixels)
Banner (468x60 pixels)
Skyscraper (160x600)
Skyscraper (160x600)
$12
$12
$14
$4
$12
$12
$11.40
$11.40
$13.30
$3.80
$11.40
$11.40
$10.80
$10.80
$12.60
$3.60
$10.80
$10.80
$10.20
$10.20
$11.90
$3.40
$10.20
$10.20
Run of Network
Open
CPM Discount
$9
$9
$10
$3
$8
3 months
CPM 5%
$8.55
$8.55
$9.50
$2.85
$7.60
6 months
CPM 10%
$8.10
$8.10
$9.00
$2.70
$7.20
12 months
CPM 15%
$7.65
$7.65
$8.50
$2.55
$6.80
Leaderboard (728x90 pixels)
Big Box (336x280 pixels)
Big Box (336x600 pixels)
Banner (468x60 pixels)
Skyscraper (160x600)
(News, Sports, Obits & Entertainment)
Leaderboard (728x90 pixels)
Big Box (336x280 pixels)
Big Box (336x600 pixels)
Banner (468x60 pixels)
Skyscraper (160x600)
Specialty Rates and Positions
Sliding Billboard
Pop-Unders
Interstitials
Prestitials
Rates available upon request
Rates available upon request
Rates available upon request
Rates available upon request
All rates are based on 100,000 monthly impressions • CPM refers to cost per thousand
Dollar volume rates are available
Dailymail.com and wvgazette.com receive 10,617,925 page
views from 924,678 unique visitors!
*Source: Audit Bureau of Circulation Newspaper Publisher’s Statement September 30, 2009
For more information contact Joel Armstrong
304-348-7933 • 1-800-WVA-NEWS
[email protected]
14
ONLINE AD PLACEMENT
Effective April 1, 2012
LEADERBOARD
(actual size) 728 x 90 pixels
SKYSCRAPER
www.wvgazettemail.com
(actual size)
160 x 600 pixels
Available on
targeted
sections
(news, sports,
obits and
entertainment)
BIG BOX
(actual size) 336 x 280 pixels
BIG BOX
(actual size) 336 x 600 pixels
BANNER
(actual size) 468 x 60 pixels
pixels
• 1-800-WVA-NEWS • www.cnpapers.com 15
SPECIFICATIONS & GUIDELINES
Submitting Ads Electronically
We accept ads electronically (with a 10MB limit on file size
– for larger files, ask your sales rep about FTP ad delivery)
We accept Adobe Acrobat PDF files delivered via CD, DVD, at http://ads.cnpapers.com (no www).
or web upload. PDF files must be press-ready.
First time registration is easy. You can also ask
Charleston Newspapers cannot edit PDF files. In the event your sales representative to assist you in setting up
of copy changes, advertiser should change the file and
this functionality. (Due to the high volume of junk
resubmit.
emails and problems inherent to email in general, we
PDF should be distilled with 4.0 compatibility. Charleston do not recommend email as a means for electronic ad
submission.)
Newspapers cannot guarantee PDF files made with
alternate PDF generation programs will reproduce to the We also receive electronic ads through:
customer’s satisfaction.
•AP AdSend
You can download Acrobat preference settings for PC and •AdDirect by Fast Channel
•Ad Transit
MAC at http://ads.cnpapers.com (no www).
Electronic Ad Delivery
Other PDF requirements:
•No registration black
•All colors must be in CMYK
•Include all fonts (Charleston Newspapers cannot guarantee we can match fonts not included in the PDF)
•Single page PDF’s only
•One ad per PDF
Images should be submitted as:
•HiRes Only (200 DPI or Higher) (Bitmap 600 DPI or Higher)
•TIFF
•JPEG
•EPS
Ad layouts should be completed with these preferred
programs:
•Quark Express
•InDesign (PC)
•Adobe Photoshop
•Adobe Acrobat (4.0 Compatibility)
•Adobe Illustrator
•Multi-Ad Creator
•PageMaker
Mechanicals for Ad Sizes
CLASSIFIEDS
1 col. 1.2”
2 col. 2.55”
3 col. 3.89”
4 col. 5.25”
5 col. 6.601”
6 col. 7.95”
7 col. 9.3”
8 col. 10.649”
9 col. 12”
RETAIL
1 col. 1.78
2 col. 3.899”
3 col. 5.925”
4 col. 7.95”
5 col. 9.976”
6 col. 12”
Scotch Double Width
8 col. 14.375”
9 col. 16”
10 col. 18.425”
11 col. 20.45”
12 col. 22.475”
Double Truck
13 col. 21.75”
Scotch Double & Double Truck
Programs not compatible:
Tabloid
•Power Point
•Publisher
Tab (5 col.)
•Paint
1 col. 2.024”
•Word Perfect
We recommend that the text in an ad remain in text format 2 col. 4.175”
with an embedded font. It is also acceptable to convert text 3 col. 6.325”
to paths, if your software supports this. Text as part of an
image, especially smaller text, tends to reproduce poorly in 4 col. 8.475”
5 col. 10.625”
the newspaper.
16
Management
CONTACTS
Publisher - The Charleston Gazette
Elizabeth Chilton
Editor/Publisher - Charleston Daily Mail
Nanya Friend
General Manager
Craig Selby
Vice President/Advertising Director
Larry Levak
Director of Internet Services
Joel Armstrong
Outside Sales Manager
Rich West
Classified Advertising Manager
Jennifer Starsick
Credit Manager
Michelle Walls
Chief Financial Officer
Norman Shumate
Controller
Mary Prillaman
Retail Advertising Personnel
Advertising Director
Office
Mobile
Larry Levak 304-348-4895
Classified Manager
e-mail
304-395-1101 [email protected]
Jennifer Starsick 304-348-7930 304-415-4472
[email protected]
Rich West
[email protected]
Outside Sales Manager
304-348-1744 304-395-1122
Retail Advertising Sales Executives
Office
Mobile
e-mail
Natalie Anderson
304-348-3014 304-395-1151 [email protected]
Joyce Dunbar
304-348-5171 304-395-1113
Kayla Donothan
304-348-3020 304-395-5137 [email protected]
Kaci Foster
304-348-1739 304-395-1152 [email protected]
Nikki Hudnall
304-348-4816 304-395-1112
[email protected]
Ron Hughes
304-348-4864 304-395-1111
[email protected]
Jackie Johnson
304-348-3003 304-395-5032 [email protected]
Mike Morris
304-348-7937 304-395-1119
[email protected]
Lynn Peery
304-348-4897 304-395-1114
[email protected]
Rob Smith
304-348-1737 304-395-1118
[email protected]
[email protected]
Automotive Advertising Executive
Lee Williams
304-348-7907 304-395-1116 [email protected]
Majors and National Accounts
John McGucken
304-348-4849
john.mcgucken@
cnpapers.com
Lisa Skeens
304-348-5105 304-395-1109 [email protected]
Commercial Printing
Park Chapman 304-348-4826 304-395-1107 [email protected]
Real Estate Advertising
Melissa Jarrell
304-348-4878 304-395-1103 [email protected]
Effective April 1, 2012
Preprint Packaging Manager
Steve Burgess
304-348-7916
304-395-1201
Creative Services
Office
e-mail
304-348-4820
[email protected]
Classified Advertising Personnel
Classified Advertising Supervisor
Jamie Ritchie
304-348-4853
Inside Sales Staff
Terry Boswell
304-348-4857
[email protected]
[email protected]
Tonia Dempsey
304-348-1711
[email protected]
Connie Pedro
304-348-4851
[email protected]
Employment Advertising
Marcia Thomas
304-348-4858
[email protected]
Telemarketing Sales Staff
Cheryl Watson
304-348-1253
[email protected]
Celebrations/Weddings/Birth Announcements
Michael Parsons
304-348-4856
[email protected]
Legal Clerk
Sarah Mobley
304-348-4844
Legal Advertising Fax
304-348-5133
[email protected]
Obituaries
TOLL FREE
Retail Advertising
Retail Advertising Fax
Classified Advertising
Classified Advertising Fax
National Advertising
National Advertising Fax
304-348-5182
800-982-6397
304-348-4860
304-348-5118
304-348-4848
304-348-5133
304-348-5105
304-348-5118
Internet Advertising
Joel Armstrong
304-348-7933 304-395-1120 [email protected]
Retail Clerical
Linda Jarrett
304-348-5137 [email protected]
Michael Parsons
304-348-4860 [email protected]
1-800-WVA-NEWS
www.cnpapers.com
17