DESCRIPTION OF THE SCIENTIFIC RESEARCH DATA FILE
Personal Data Act (523/1999) section 10 and section 14
Please read filling instructions before filling in the form.
If necessary, use a separate attachment.
1a
Research
data file
controller
1b
For a joint
research
project: all
parties and
their
responsibilities
and duties
Date of drafting
February 21, 2017
Name
University of Tampere / Faculty of Management
Address
FI-33014 Tampereen yliopisto
Other contact information (e.g. telephone number during office hours, e-mail address)
+358 3 355111, [email protected]
HERE: creating an open location data platform
Beemray: providing technology for the project
City of Tampere and Tampere Region Economic Development Agency Tredea:
representing the local public sector
Piloting companies: Finnpark Oy, Kesko Corporation, S Group, Tampere Hall;
Faculty of Management and Faculty of Natural Sciences from the University of
Tampere
The Faculty of Management of the University of Tampere is responsible for
destruction of personal data.
1c
Person
responsible for
research or
corresponding
group
Mika Grundström
[email protected]
1d
Persons
involved in the
research
All persons who have a right to process data in the file during research
2
Contact
person on
research data
file issues
Name
3
Research
data file
Name of the research data file
Marko Luomi, Hannu Saarijärvi, Johanna Joensuu, Jarkko Saarinen, Máté KisKirály, Zahedul Islam, Emmi Mäenpää, Mika Grundström
The description of the file is updated according to changes in the research group.
Marko Luomi
Address
FI-33014 Tampereen yliopisto
Other contact details (e.g. telephone number during office hours, e-mail address)
+358 45 274 4077; [email protected]
CityTrack
☒one-off research project
☐follow-up research
Duration
4
Purpose of
processing
personal data
Follow-up study possible 2022 at latest.
Personal data may be processed for the following purposes:
1) sending and receiving personalized messages
2) collection and analysis of indoor and outdoor location data obtained with the
CityTrack application
3) conducting preliminary and concluding surveys by means of electronic forms
4) enquiring the users’ willingness to participate in a potential follow-up study before
2022
5) contacting users, for example to notify them of changes in privacy policy and to
send customer satisfaction surveys
The e-mail address is used to link data from the points 2–5. The information
obtained this way is used for sending personalized messages to the users of the
application, for studying the user experience of the application, and as material for
scientific research in order to investigate the possibilities of indoor and outdoor
navigation.
5
Contents of
the data file
Information collected from the data subjects
- basic information: age, sex, occupation
- e-mail addresss
- location data, time of entering and leaving the area where meassages are being
sent based on location. These areas are located within the Tampere city centre, in
the vicinity of the University of Tampere and on the outskirts of Tampere city centre
- information about whether the data subject has used the offers or other services
sent through the CityTrack application
- information about the messages shown to the data subject
- information about the length of time the data subject has spent on viewing the
messages and when the subject has viewed the messages
- information about the user’s experience with the services offered through the
CityTrack application
- information about the user’s experience with the CityTrack application
- the model of the user's smartphone
- K-Group and S Group loyalty card number (optional)
6
Regular
sources of
data
7
Regular
destinations of
disclosed data
8
Transfer of
data out of the
EU or the EEA
9
Principles of
data file
protection
The data are collected through the CityTrack application and by means of
preliminary and concluding surveys. The preliminary and concluding surveys are
conducted using an electronic form provided by an external service provider.
The data will not be disclosed to other parties except the research group in any
form that would enable individual users to be identified.
The data will not be disclosed outside the EU or the EEA.
☐The data are confidential.
Manual data: The research data in printed form are stored in a locked cabinet in a
locked room.
Information recorded in digital data systems:
☒user account
☒password
☒registration of use
☐access control
☒other, please explain: Research data is preserved on secured servers at the University of Tampere
☐Distinguishing data are erased in the analysis phase.
Grounds for keeping the distinguishing data
☒The data are analysed with distinguishing data because
users’ email address is the only way to combine the
different sources of data (see 4: 2-5) into new information
that can be used in scientific research and to develop the
application and user experience. In addition, through the
email address the permission for a follow-up study can be
asked.
10
Destruction or
☐The research data file will be destroyed.
☒The research data file will be archived
☐without distinguishing
data
☒with distinguishing
data
archiving of
the research
data
Location: University of Tampere until 2022. After this, the distinguishing data will be
destroyed.