For Immediate Release
Canadian Public Opinion Poll
Page 1 of 6
HOCKEY
Canadians Join Canucks Bandwagon,
Expect Vancouver to Win Stanley Cup
Half of respondents are excited about the announced return of the National
Hockey League (NHL) to Winnipeg.
[VANCOUVER – Jun. 1, 2011] – Many Canadians
will support the Vancouver Canucks as they seek
to deliver the first Stanley Cup victory for a
Canadian-based National Hockey League (NHL)
franchise since 1993, a new Angus Reid Public
Opinion poll has found.
In the online survey of a representative national
sample of 1,006 Canadian adults, seven-in-ten
respondents (71%) say they will root for the
Canucks in the Stanley Cup Final, and three-infour (74%) say the team is "very likely" or
"moderately likely" to defeat the Boston Bruins
and become champion.
Respondents who are fans of the Canucks are
obviously more likely to root for the team in this
year's final (94%) and more likely to expect a
victory for their team (88%).
KEY FINDINGS
 71% will root for the Vancouver Canucks
in the Stanley Cup Final
 88% say the Canucks are “very likely” or
“moderately likely” to defeat the Boston
Bruins in the Final
 50% are excited to see the NHL returning
to Winnipeg
Full topline results are at the end of this release.
From May 31 to June 1, 2011, Angus Reid Public Opinion
conducted an online survey among 1,006 randomly selected
Canadian adults who are Angus Reid Forum panellists. The
margin of error—which measures sampling variability—is +/3.1% for both samples, 19 times out of 20. The results have
been statistically weighted according to the most current
education, age, gender and region Census data to ensure a
sample representative of the entire adult population of Canada.
Discrepancies in or between totals are due to rounding.
Canadians who usually root for other NHL
franchises are joining the bandwagon. At least
seven-in-ten respondents who are fans of the
Calgary Flames (73%), Montreal Canadiens
(75%), Edmonton Oilers (78%), Toronto Maple
Leafs (83%), and Ottawa Senators (93%) say they will root for the Canucks in the Stanley Cup Final. In
addition, at least four-in-five fans of any of the six Canadian-based franchises expect the Canucks to win
the Stanley Cup.
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]
For Immediate Release
Canadian Public Opinion Poll
Page 2 of 6
Three-in-ten respondents (29%) say they are more interested in watching the series this year than in the
past three seasons, when no Canadian team was featured. Only 14 per cent of respondents say they are
less interested in the Stanley Cup Final this year—including 18 per cent of Montreal Canadiens fans.
Finally, half of Canadians (50%) say they are excited about the return of NHL hockey to Winnipeg,
including clear majorities of hockey fans of the six current NHL teams.
Consult our surveys / Follow us on Twitter / Review our electoral record
About Angus Reid Public Opinion
Angus Reid Public Opinion is a public affairs practice headed by Dr. Angus Reid: an industry visionary who
has spent more than four decades asking questions to figure out what people feel, how they think and who
they will vote for. A team of talented and experienced practitioners with a unique and profound
understanding of global issues conduct high quality research throughout the world on a daily basis for
corporations, governments, academic researchers, and non-profit organizations.
About Vision Critical®
Vision Critical is a global research and technology firm that creates software and services solutions for
over 600 clients, including one third of the world’s top 100 brands. The company has offices across North
America, Europe and Australia as well as a Global Partner Program that provides other research
companies and consultants with access to top-of-the-line technology. Its Sparq™ product is the most
widely adopted community panel platform on the planet.
- 30 For more information, please contact
our spokesperson listed in the footnote.
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]
For Immediate Release
Canadian Public Opinion Poll
Page 3 of 6
Hockey
As you may know, the Vancouver Canucks will play the Boston Bruins in the Stanley Cup Final. Will
you root for the Vancouver Canucks in the Stanley Cup Final?
Total
BC
AB
Yes, I will
71%
89%
78%
No, I will not
17%
5%
Not sure
12%
6%
Region
MB/SK
ON
PQ
ATL
56%
73%
60%
71%
14%
23%
15%
25%
16%
8%
21%
12%
15%
13%
Hockey
As you may know, the Vancouver Canucks will play the Boston Bruins in the Stanley Cup Final. Will you
root for the Vancouver Canucks in the Stanley Cup Final?
Favourite NHL Team
Total
Vancouver
Canucks
Calgary
Flames
Edmonton
OIlers
Ottawa
Senators
Toronto
Maple
Leafs
Montreal
Canadiens
No
favourite
NHL team
Yes, I will
71%
94%
73%
78%
93%
83%
75%
42%
No, I will not
17%
2%
17%
18%
7%
10%
13%
33%
Not sure
12%
3%
10%
4%
0%
7%
12%
25%
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]
For Immediate Release
Canadian Public Opinion Poll
Page 4 of 6
Hockey
How likely is it that the Vancouver Canucks will win the Stanley Cup this year?
Total
BC
AB
Very likely /
Moderately likely
74%
88%
80%
Not too likely /
Not likely at all
6%
3%
Not sure
20%
9%
Region
MB/SK
ON
PQ
ATL
70%
72%
70%
42%
7%
9%
5%
6%
33%
13%
22%
23%
24%
25%
Hockey
How likely is it that the Vancouver Canucks will win the Stanley Cup this year?
Favourite NHL Team
Total
Vancouver
Canucks
Calgary
Flames
Edmonton
OIlers
Ottawa
Senators
Toronto
Maple
Leafs
Montreal
Canadiens
No
favourite
NHL team
Very likely /
Moderately
likely
74%
90%
84%
83%
85%
85%
85%
43%
Not too likely /
Not likely at
all
6%
5%
9%
15%
8%
3%
3%
8%
Not sure
20%
5%
7%
2%
7%
12%
12%
49%
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]
For Immediate Release
Canadian Public Opinion Poll
Page 5 of 6
Hockey
Compared to the past three seasons, are you more interested in watching the Stanley Cup Final this
year, just as interested, or less interested?
Total
BC
AB
More interested this year
29%
69%
25%
Just as interested as in
years past
46%
23%
Less interested this year
14%
Not sure
11%
Region
MB/SK
ON
PQ
ATL
21%
31%
13%
23%
53%
53%
47%
51%
52%
3%
9%
17%
13%
22%
15%
5%
13%
9%
10%
15%
10%
Hockey
Compared to the past three seasons, are you more interested in watching the Stanley Cup Final this year,
just as interested, or less interested?
Favourite NHL Team
Total
Vancouver
Canucks
Calgary
Flames
Edmonton
OIlers
Ottawa
Senators
Toronto
Maple
Leafs
Montreal
Canadiens
No
favourite
NHL team
More
interested this
year
29%
69%
22%
31%
21%
41%
20%
10%
Just as
interested as
in years past
46%
28%
66%
54%
58%
45%
54%
43%
Less
interested this
year
14%
1%
8%
13%
19%
9%
18%
21%
Not sure
11%
2%
4%
2%
2%
5%
8%
26%
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]
For Immediate Release
Canadian Public Opinion Poll
Page 6 of 6
Hockey
As you may know, Winnipeg will once again have an NHL team. Thinking about this, are you excited,
disappointed or indifferent about the return of NHL hockey to Winnipeg?
Total
BC
AB
Very excited /
Moderately excited
50%
57%
59%
Indifferent
42%
33%
Moderately disappointed
/ Very disappointed
1%
Not sure
7%
Region
MB/SK
ON
PQ
ATL
70%
50%
41%
37%
36%
25%
42%
50%
53%
1%
0%
4%
1%
2%
1%
9%
5%
1%
7%
6%
8%
Hockey
Compared to the past four seasons, are you more interested in watching the Stanley Cup Final this year,
just as interested, or less interested?
Favourite NHL Team
Total
Vancouver
Canucks
Calgary
Flames
Edmonton
OIlers
Ottawa
Senators
Toronto
Maple
Leafs
Montreal
Canadiens
No
favourite
NHL team
Very excited /
Moderately
excited
50%
58%
67%
77%
68%
63%
57%
19%
Indifferent
42%
34%
33%
23%
30%
31%
38%
65%
Moderately
disappointed /
Very
disappointed
1%
1%
0%
0%
2%
2%
1%
2%
Not sure
7%
7%
0%
0%
0%
4%
4%
13%
CONTACT:
Mario Canseco, Vice President, Angus Reid Public Opinion, 877-730-3570, [email protected]