A STEP-BY-STEP Template You Can Insert Your Product
Or Service Into Instantly & Succeed… or Your Money Back!
© 2014 Sandi Krakowski & A Real Change International, Inc.
http://www.arealchange.com/blog/simple-product-release-strategy
Welcome to class! We’re so excited that you
have joined us to learn this simple template
to getting your ideas to the marketplace and
releasing your very first product to the world!
This is your study guide to follow along as we
go through all of the materials that will be
shared in class. This is your simple, easy to follow, step by step, start to finish template that
you can use forever in any product you wish to
release in the future!
-Sandi Krakowski & Jeremy Krakowski
Ask yourself these questions - these will help you START
with an idea, even if you don’t have one already!
What is the desired result of this product or service?
What is the student/customer already saying they want/need from
this product or service?
How does your result and process differ from everyone else?
How is it being done by others and what do customers say?
What do people constantly come to you asking “How do I do this?”
Now, ANSWER that question: HOW to do that thing people keep asking you!
TEST IT OUT with blog posts, free opt ins, surveys, social media content, etc.
FREE PRODUCTS can drive your market research.
© 2014 Sandi Krakowski & A Real Change International, Inc.
http://www.arealchange.com/blog/simple-product-release-strategy
YOUR IDEA IS COMPLETELY DRIVEN BY MARKET RESEARCH and surveys, not guesswork or
someone telling you that “you should do this.”
You can’t even ‘do this’ just because you’re passionate, “God gave you a dream” or other reason.
Even the God of the universe expects stewardship with the dream he has given you, and WISDOM to steward it!
RESEARCH TAKES YOU TO ACTION, not massive ‘data in a file’ to think about and get to someday in the future.
SURVEYS HELP YOU REFINE, not create questions and data that no one does anything with
The #1 thing I see small business owners failing in:
THEY DON’T ACT once they research!
NOW IT’S TIME TO MAKE YOUR PRODUCT (OR SERVICE) :)
Choose what format you want to deliver it in:
- eBook
- Digital media: video, audio
- Physical media: DVDs/CDs
- Physical product (wholesale, direct sales, MLM)
- Service (coaching, events, consulting, web, social media, marketing, etc)
PICK ONE and do it.
Don’t outline 10 you’ll market this year.
When you do your first product (sometimes free to build a list!) you’ll learn as you go.
Your audience will talk to you, give you insights, ask questions, etc.
FREE Products need to have the SAME QUALITY as a paid product.
This increases value!
© 2014 Sandi Krakowski & A Real Change International, Inc.
http://www.arealchange.com/blog/simple-product-release-strategy
Utilize multichannel marketing:
- Facebook page
- Twitter page
- InstaGram/ and or/ Pinterest: Website
- Email Campaigns
- Ads
Use different ‘headlines’ on platforms, but be sure that you have a list of 4 - 5 options and it’s not
completely disconnected from a sales page or your brand.
TEST headlines, graphics (3-4 variations) on social media before paying for ads.
For more training on marketing & using ads, visit ARealChange.com and the Facebook Ads
Made Easy class as well as the Social Media Masters Program
MAKE SURE your copy mirrors on all platforms.
Make sure graphics mirror on all platforms.
When it comes time to release your product, make sure that
you plan out the following steps - and then take action:
- Date
- Time
- Length Of Promotion / Sale
- Limit Quantity
- 3-4 Pre-emails
- Posts on social media
- Get your sales page ready
- Make sure to test your links to make sure they are live at scheduled time.
- Watch sales closing and edit page every 24 hours
© 2014 Sandi Krakowski & A Real Change International, Inc.
http://www.arealchange.com/blog/simple-product-release-strategy
If there is no time limit, than make it exclusive by amount of enrollment such as 21 students in a
coaching program, 350 books, etc.
Test all links, emails, videos, audios, any form of media. This seems so simple, but it’s sometimes the simplest things we sometimes miss ;)
BONUS: ROI SCRIPT
Download the Wordpress Header & Footer Plugin
Use Google Analytics Goal Tracking
Use Facebook Conversion Tracking Script
When sales come in, put 10% BACK
immediately into ads to grow your business!
Repeat the marketing to grow & refine the process.
Repeat the entire process with future products & services.
© 2014 Sandi Krakowski & A Real Change International, Inc.
http://www.arealchange.com/blog/simple-product-release-strategy