Netflix and Core Competency
September 20, 2011
Change in due date
• First team paper due 10/6, NOT 10/4 as
stated in syllabus
Core Competency
• Particular strengths you have that others
don’t
• Criteria
• It provides consumer benefits
• It is not easy for competitors to imitate
• I t can be leveraged widely to many products
and markets.
• Technical/subject matter/relationships/
culture
Identify Core Competencies
• Identify strategic intent
• 4 key questions to i.d. core competencies
that support this strategy
Questions
• How long could we dominate our business
if we didn’t control this competency?
• What future opportunities would we lose
without it?
• Does it provide access to multiple
markets?
• Do customer benefits revolve it?
Examples
Disney Parks and Resorts
• Animatronics and show design
• Themes and atmospheric attractions
• Efficient operation of theme parks
Disney Parks and Resorts
• Animatronics and show design
• Mary Poppins (1963)
• Remy
Disney Parks and Resorts
• Themes and atmospheric attractions
Disney Parks and Resorts
• Efficient operation of theme parks
Disney Parks and Resorts
• Efficient operation of theme parks
Netflix Core Competencies
• ?
• Based on your team’s option
– Identify core competencies
– Brief written description of how each is a
competency (based on the 3 criteria identified
in class)
– Due 9/27