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The National Association of Workforce Development Professionals (NAWDP) is launching the “5,000
New Members in 5 years” campaign on November 1, 2015. NAWDP has been thankful to have members
that are passionate, committed, and full of zeal in their support. As the chairperson of the Membership
Committee, I believe that all of us – professionals and advocates of the workforce development system
– have come to realize that there is power in numbers. Increased membership in NAWDP will provide a
stronger voice for the constituency, access to more services and resources, and increased recognition
for the workforce development profession.
All NAWDP members are encouraged to participate in this grass roots campaign by sharing their
individual NAWDP experiences with their colleagues, leadership, and partners. The positive impact that
NAWDP programs and conferences have had on the workforce development profession should not be a
secret. Increased participation will lead to even more opportunities for NAWDP members to foster
professional growth, expand networking opportunities, and drive change.
The benefits of NAWDP are well worth sharing with others. Events like the NAWDP Annual Conference
and the NAWDP Youth Development Symposium provide NAWDP members with an opportunity to
network, present and share information, and learn about best practices. NAWDP’s training and elearning initiatives help member’s personal and professional growth by expanding their knowledge,
skills, and overall proficiency. The CWDP provides awareness and understanding of our core
competencies to ensure that we can provide the highest level of quality and service to our customers.
The process is as easy as A, B, C! Appeal to partners, Build relationships, and Connect to membership.
The Membership Committee has put together a toolkit to help you help us to achieve this goal. The kit
includes a special NAWDP application, user-friendly letter templates that can be sent to
colleagues/partners, a listing of NAWDP’s membership benefits/value proposition, and a flyer.
5 in 5 Recruiter Benefits
The 5 in 5 campaign includes a multi-tiered incentive program so please be sure that your referrals
includes your name on their applications:
Each One - Reach One: We are asking each of you to reach out and recruit at least
ONE new member. Our membership will double and you will earn a special
appreciation gift
The High Five Club: Can you recruit five or more members and become a part of
the “High Five Club” and be recognized at the annual conference? We will also be
awarding free 2017 annual conference registration for the highest recruiter during
the NAWDP Annual Conference in Orlando and free memberships for the top 3
recruiters.
For more information, contact NAWDP’s membership department at [email protected]
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MEMBERSHIP BENEFITS
NAWDP provides many tangible and intangible benefits to members. Additionally, we always are
looking for ways to increase the value of the membership for the individual and for their organization.
Cost Saving Opportunities
A great way for an organization to save money is to utilize NAWDP’s organizational/agency membership
option. Discounts are provided for memberships of more than 5 individual through the
agency/organizational membership option.
# Members
Fee
1-4
$75
5-9
$73
10-14
$71
15-19
$69
20-24
$67
25+
$65
Benefits of Lifetime Membership
Never having to renew!
Always get “Early Bird” registration fees on conferences!
Special Lifetime Member Gift!
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Conferences, Trainings, and E-Learning
Conferences consist of the larger annual conference, which is held in the spring and the Youth
Development Symposium, which is scheduled in the fall. While the annual conference rotates across the
country, the Youth Symposium has been held in Chicago for the majority of its existence. The
conference typically attracts about 800 registrants and the Youth Symposium typically attracts 500
participants.
Dates:
 2015 Youth Development Symposium; November 9-11th in Chicago, IL
 2016 Annual Conference: May 24-26th in Orlando, FL
 2017 Annual Conference: May 22-24 in New Orleans, LA
Credentialing
The Certified Workforce Development Professional is at the heart of NAWDP’s credentialing activities.
Reviews are conducted on a quarterly basis. Once approved, the new CWDPs have three years before
they must recertify.
The application fee for the CWDP is $75 for current members, $150 for new NAWDP members, and $175
for non-members. The recertification fee is $50 for NAWDP members and $65 for Non-Members.
Certifications are valid for a three-year period.
NAWDP also offers endorsements to the CWDP: Business Services, Job Seeker Solutions, Management
Services, and Youth Services. The application fee for endorsements is $50, with a $25 recertification fee.
Information on deadlines, reciprocity agreements and more may be found on the certification page of
the NAWDP website.
Sharing Solutions
NAWDP offers many opportunities for workforce vendors to participate and promote their products and
services by sponsoring or exhibiting at the Annual Conference and Youth Symposium. In addition,
NAWDP provides advertisements in the conference programs and in the NAWDP newsletters.
NAWDP conveys key information, best practices and success stories through its publications: The
Advantage, and the eVantage. The Advantage is provided to members only, while the eVantage is
shared more broadly.
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Providing a Voice
NAWDP is dedicated to advocating for the interests of all workforce development professionals at the
state, local and national levels. Legislative Updates are regularly sent to members and helpful resources
may be found on the Public Policy section of the NAWDP website.
Get Social
Research shows clearly that engaged members retain their membership and encourage peers to join.
Members need to feel like they belong to the association and social media is fast becoming the premier
way to showcase an organization and its members. Information can be updated easily and quickly and
members can participate in meaningful discussions at their convenience.
NAWDP owns two groups on LinkedIn: “The National Association of Workforce Development (NAWDP)”
and “Certified Workplace Development Professionals”. We also have a Facebook page, a YouTube
channel and a Twitter feed. The addition of the social media aspect allows us to connect to members
and prospects in a different and meaningful way. Members discuss issues of concern to them, provide
solutions for issues of others and share great resources. Invite peers to connect with LinkedIn and, if
you have not already, connect yourself.
NAWDP group on LinkedIn: http://www.linkedin.com/e/gis/167390
CWDP group on LinkedIn: http://www.linkedin.com/e/gis/751147
Twitter
YouTube
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Offer members opportunities to become -- and remain -- involved with
organization activities so that they have a sense of belonging and we ensure that
their needs are being addressed. They are welcome to join committees, write
articles for the newsletter, become a CWDP reviewer and run for the board
themselves.
NAWDP VALUE PROPOSITIONS
WORKFORCE PROFESSIONALS WHO WORK WITH ADULTS
You should engage with NAWDP because…..
In today’s environment, workforce development staff work with more diverse customers than ever before
 NAWDP can build the skills of your staff through nationally-recognized credentialing and specialized inperson and virtual professional development on successful strategies for serving ex-offenders, individuals
with disabilities, and immigrants.

NAWDP provides professional development tailored for new professionals as well as experienced managers
More than ever, changes in public policy can have a lasting impact your program, funding, and procedures
 NAWDP provides regular updates to members on changes to federal workforce development policy and
funding that allow you to adapt, improve and evolve.

NAWDP can help you find additional funding for your organization through a members-only weekly
subscription to the Funding Connection for a nominal fee.
The image of the workforce system is changing and you want to make sure that your organization is optimally
positioned for success in the local community
 NAWDP provides access to best practices, key policy-makers, and innovators through our international
community of practice and national partnership activities.
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WORKFORCE PROFESSIONALS WHO WORK WITH BUSINESS AND INDUSTRY
You should engage with NAWDP because…..
The image of the workforce system is changing and you want to make sure that your organization is optimally
positioned for success in the local community
 NAWDP provides access to best practices, key policy-makers, and innovators through our international
community of practice and national partnership activities.
You and your staff are ready to take on the consultative process with local businesses to help address their staffing
needs
 NAWDP can build the skills of your staff through nationally-recognized credentialing and specialized
professional development on best practices in business engagement.

NAWDP also can provide sample job descriptions for BES Staff and a readiness assessment for your
organization that will highlight areas of opportunity for your efforts
You or your staff need to gain a greater understanding of the staffing needs of local businesses so more effective
matches with job seekers can be made

NAWDP provides regular information on business’ talent management needs in newsletters and virtual
trainings that is applicable for greeters right up to center managers
WORKFORCE PROFESSIONALS WHO WORK WITH YOUTH AND YOUNG
ADULTS
You should engage with NAWDP because…..
Today’s young people are more diverse than ever and you need the resources at your fingertips to meet their
needs
 NAWDP can build the skills of your staff our Youth Development Symposium, which focuses solely on the
employment and career needs of young people.

NAWDP facilitates the exchange of best practices and innovations through an active social media presence
and specialized virtual training.
More than ever, youth programs involve more than just traditional workforce development programs
 NAWDP connects and works with innovative youth-oriented workforce organizations from across the nation
to improve the system for all youth and youth practitioners.

NAWDP is involved in developing workforce policies across workforce fields including programs that focus
on court involved youth, homeless youth, and career readiness initiatives.
The image of the workforce system is changing and you want to make sure that your staff is recognized for their
contributions
 NAWDP recognizes the expertise of professionals who work with youth through our nationally-recognized
Youth Services credentialing that reflects their unique knowledge

NAWDP can help youth professionals expand their reach by providing access to subject matter experts,
templates, and case studies on business engagement
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MEMBERSHIP RECRUITMENT AND RETENTION COMMUNICATION TEMPLATES
The templates on the following pages can be customized to suit your needs. They are designed for email
distribution, but can also be used for mail merge and mailing.
Invitation to Join NAWDP
Electronic Solicitation to be sent with eBrochure
PRESENTS A SPECIAL INVITATION FOR YOU!
Dear {Name}
As a member of the National Association of Workforce Development Professionals (NAWDP), I want to
invite you to join the national association that represents you – the professional.
NAWDP understands that keeping up with the changing political and funding landscape requires having
the right tools at your disposal.
Join now to take advantage of members only benefits including; conferences and workshops, monthly
newsletters, discounts on products and training, the Career Center, webinars and other e-learning
initiatives that provide the flexibility of gaining knowledge without having to leave your office or home.
Take a moment to check out our website at www.nawdp.org.
With over 3,500 members, NAWDP is growing and we want you to be a part of all these great changes. I
urge you to consider joining the only workforce association that focuses on the needs of the individual
workforce development professional.
Please email [email protected] or call (202) 589-1790 for more information. Don’t forget to ask
about special group rates.
Sincerely,
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Promoting/Recruiting Agency or Organizational Membership
Date
Dear (Member name, Group),
As a member of the NAWDP, I am excited to share information about our Agency/Organizational
membership!
This membership allows WIBs, One-Stop Centers, Government Agencies and others to purchase an
Agency or Organization Membership rather than individual memberships, and to retain the paid
memberships if an employee leaves.
This type of membership also allows you to take advantage of group discounts for 5+ individuals. The
more people, the larger the discount per person!
You will be able to take advantage of ALL of the benefits NAWDP offers including:





Monthly newsletter, The NAWDP Advantage, which contains news on the latest policy and legislation,
resources, workforce development events, how-to articles, and association activities
Access to the NAWDP Career Center, a resource where employers and recruiters can access the most qualified
talent pool
Eligibility for discounts on monthly webinars, workshops and publications
Become a Certified Workforce Development Professional (CWDP) at a discounted price
Member rates for the Annual Conference and Youth Development Symposium
If your organization has hesitated providing memberships for your employees, now is the time to take
advantage of a NAWDP’s Agency/Organization Membership. You may access a group membership
application under “Join NAWDP” at www.nawdp.org or you may email [email protected] or call
(202) 589-1790 for a copy.
We look forward to your organization joining NAWDP and providing you with essential information and
unique services to better the profession.
Find us on Facebook, Twitter and LinkedIn for the latest news.
Sincerely,
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Promoting the CWDP
Date
Dear (Member name),
Become a Certified Workforce Development Professional today!
Certified Workforce Development Professionals (CWDPs) are individuals who
have demonstrated they have the education, training, experience, and
expertise to provide the highest quality workforce development services to
our nation’s job seekers and businesses. A CWDP is a member of an elite
group of individuals, who have satisfied rigorous standards of the profession
to be nationally certified.
Each applicant undergoes a thorough peer-review process. The NAWDP
Certification Review Committee meets quarterly (February, May, August, and
November) to review completed applications submitted that quarter. I
encourage you to consider submitting your application as the next deadline is
fast approaching.
You can find an electronic copy of the application under “Certification” at
www.nawdp.org and if you have any questions, please do not hesitate to
contact either NAWDP staff at 202-589-1790 or [email protected] or
me at xxx-xxx-xxxx.
Sincerely,
{Board Member Name}
{Title}
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MARKETING VIDEOS (Active Links)
Official: NAWDP as the Premier Membership Association
https://www.youtube.com/watch?v=dhA9DTzlIiU
Official: Inclusivity and Meeting the Needs of Diverse Populations
https://www.youtube.com/watch?v=_UYxu2ldP9I
Quick Into with David Meadows: http://youtu.be/OASYjk5xxho
Official: NAWDP as a way of keeping up to date with workforce trends:
https://www.youtube.com/watch?v=CzqirirTbgI
Official: The Role of Advocacy in Workforce Development
https://www.youtube.com/watch?v=uO6JNTxPJag
Official: What Does Immigration Reform Mean to You?
https://www.youtube.com/watch?v=XzKJuG56Cdo
Official: What's it Like to be an Emerging Professional in the Workforce
Development Field
https://www.youtube.com/watch?v=GKfk7tBz8fE
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THE NAWDP FIVE in 5 MEMBERSHIP DRIVE CHECKLIST
Month: __________________________
Activity
Ask others to join!
Send reminders to members about CWDP deadlines
Hold ‘meet-and-greet’ at the annual meeting
Host brown bag lunches for local members
Invite members of your state/region to participate in an e-community
Include NAWDP materials when you exhibit
Date