JOINT MEDIA RELEASE
Anchanto partners IE Singapore to set up
logistics networks in 9 countries in 2016,
aims to be SEA’s top ecommerce selling
and logistics platform by 2019
MR No.: 017/17
Singapore, Thursday, 4 May 2017
1.
On the back of clinching the Best ecommerce Logistics Technology award at the
Global Supply Chain Excellence 2017 Awards1, ecommerce services platform provider
Anchanto announced its plans to be the top ecommerce selling and logistics platform
in Southeast Asia by 2019. It hopes to gain leadership position in key Southeast Asian
countries as it partners International Enterprise (IE) Singapore to grow its business
overseas. Anchanto is in final discussions for investment from a company that is
currently Asia's biggest ecommerce gateway with 102 operating centres across 14
countries.
2.
Anchanto’s flagship product, SelluSeller, enables companies to manage listings,
common inventory, order management and payments across different marketplaces
worldwide. With IE Singapore’s partnership in 2016, it built strong logistics networks in
nine countries including China, Thailand, Vietnam, United States and United Kingdom,
enhancing its cross-border fulfilment services. Anchanto is now present in 12 countries.
3.
Said Mr Vaibhav Dabhade, Founder and CEO, Anchanto, “An extensive global
logistics network is critical for ecommerce fulfilment companies like us. IE Singapore’s
connections in markets such as Philippines, Hong Kong and Italy helped us build a
complete fulfilment network to connect demand and supply markets. With this solid
foundation, Anchanto has attracted big name clients like 3M, L’Oréal Paris, Maybelline
1
Organised by Economic Times, CNBC and Tata Strategic Management Group
IE Singapore is the government agency that promotes international trade and partners Singapore
companies to go global.
Joint Media Release
4 May 2017
New York, La Roche-Posay, ASOS, New Look and WNDirect. Importantly, this has
enabled us to offer cross-border fulfilment services (SelluSeller) to Lazada, our first
customer. In our next stage of growth, we aim to gain market share in Southeast Asia
by offering a one-stop solution to address the fragmented market.”
4.
In its early years, Anchanto only had fulfilment networks in Indonesia, India and
Singapore. Founded in 2011 with three employees, Anchanto’s total revenue reached
S$2 million in 2015 with 16 employees. Since working with IE Singapore, Anchanto
has scaled exponentially, reaching triple-digit growth and expanding its staff strength to
50 across Singapore, Malaysia, Thailand and India.
5.
To speed up its growth, Anchanto is targeting Southeast Asia to ride the online retail
trend and its huge population of over 600 million people. The highly fragmented market
calls for a pan-Southeast Asia fulfilment, channel management and marketing solution
that Anchanto can offer.
6.
Given IE Singapore’s strong presence in Southeast Asia (11 offices), Anchanto
partnered the agency for insights to address market dynamics, cultural challenges and
delivery constraints, as well as for connections to brands, distributors and emarketplaces. This was done through market studies with e-marketplaces such as
Tiki 2 , and partnerships with companies including Philippine Postal Corporation,
Vietnam Post and DM Fulfilment. Today, Anchanto enables ecommerce across 12
countries, in key export markets of China, Hong Kong, Italy, Japan, Spain, United
Kingdom and United States, as well as key consumption markets of India, Indonesia,
Philippines, Singapore and Thailand.
7.
These established networks saw Anchanto secure three deals with Lazada, Essilor
and Pos Malaysia for its first-of-a-kind cross-border ecommerce services.

Lazada, the region’s largest e-marketplace will use SelluSeller as its first
external platform to enable cross border listing; its first customer is Essilor, the
largest global manufacturer of ophthalmic lenses.

Pos Malaysia plans to transform from a traditional postal company to an
ecommerce-enabled company using Anchanto’s ecommerce warehouse
management system.
An e-marketplace in Vietnam carrying a wide range of products including books, home appliances and
furniture, health and fashion items, gadgets, toys and baby essentials
2
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Joint Media Release
4 May 2017
8.
Said Mr Law Chung Ming, Group Director for Transport and Logistics at IE Singapore,
“We are happy to partner Anchanto in building and expanding its overseas fulfilment
network. Anchanto's success demonstrates the huge business potential and
opportunities for Singapore companies in the fast-growing Southeast Asia ecommerce
sector. IE Singapore will continue to enable Singapore companies to develop
innovative business models to capture value in the digital space, and strengthen
Singapore's overall ecommerce capabilities.”
9.
As Anchanto works towards becoming Southeast Asia’s top ecommerce selling and
logistics platform, IE Singapore will continue as a close partner in developing higher
value added services, connecting to partners, and expanding their global network. For
example, with the rising importance of an omni-channel strategy, IE Singapore will
work with Anchanto to expand its offerings and develop a complete ecommerce
solution.
10. Mr Dabhade further added, “We are extremely excited about this partnership with IE
Singapore and firmly believe that this will create great opportunities for companies who
are looking to expand their operations across the region.”
---End--For media enquiries and/or event photos, please contact:
Redhill
Tanya Pillay
Consultant
Email: [email protected]
IE Singapore
Ms Cheryl How
Manager (Media), Corporate Communications Group
DID
: +65 6433 4655
Email : [email protected]
________________________________________________________________________
About Anchanto
Anchanto, through its proprietary SaaS products and global partner network, delivers
exceptional service, world-class fulfilment solutions & partnerships, driving businesses to
e-Capable their business. Anchanto SaaS Technology and integration with ecosystem
players makes online selling and e-commerce logistics simple for everyone enabling and
connecting all key players across the globe. Anchanto was founded by Mr. Vaibhav
Dabhade on 17th June 2011 in Singapore with the vision "to give customers an enchanting
experience” through software platform and associated services.
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Joint Media Release
4 May 2017
Anchanto now has customers in 10+ countries across the word and helps customers
integrate seamlessly onto 41+ marketplaces such as Lazada, Zalora, Qoo10, Flipkart,
BliBli, Amazon, and eBay etc to push inventory, digital contents, and promotions and
receive customer orders, all in real time. 3M, PayTM, DKSH, Luxasia, Essilor, La Roche
Posay, ASOS are some of their key customers.
About International Enterprise Singapore
IE Singapore is the government agency that promotes international trade and partners
Singapore companies to go global.
We attract and anchor global trading companies in Singapore by promoting our unique
advantages as a global trading hub. Today, Singapore is home to a complete ecosystem
for the energy, agri-commodities and metals & minerals trading clusters.
Through our network of over 35 overseas centres and comprehensive assistance
programmes, we partner Singapore companies to strengthen their global competitiveness.
Visit www.iesingapore.gov.sg for more information.
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