SUCCESS IN A SNAP
Gametime
Snap Ads App Install Campaign
Gametime's Snap Ads App Install campaign gave Snapchatters a
glimpse of the big game and a chance to experience it themselves.
Objective
• Build brand awareness for the Gametime app.
• Drive significant increases in app installs.
• Reach an audience of engaged Snapchatters.
Strategy
• Develop creative specifically tailored for Snap Ads’
creative standards.
• Participate in an early test of Snap Ads App Install,
which gives Snapchatters the choice to swipe up and
install the advertised application.
• Place the Snap Ads in a curated selection of
Discover Channels.
Source: Snapchat Internal Data
1M+
7.5%
14,000+
Views
Swipe Up Rate
App Installs
“Snapchat install ads showed huge potential for driving a
large volume of quality traffic at CPIs that compete with
the other big social channels.”
John Hession, VP of Growth, Gametime