TM Vodny Mir®
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Markets
Sales History and Sales Plan
Development Strategy
* Means – “Water world”
TM «Vodny Mir®*» is:
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The first and the only one producer of surimi, seafood and fish products in
Ukraine.
The biggest industrial warehouse complex for processing and producing of surimi,
seafood and fish products in Ukraine.
The manufacturing cycle of «Vodny Mir®» is based upon advanced industrial
equipment of the world's leading manufacturers (Japan, Switzerland, Germany)
and high food technologies.
Product quality inspection is one of the best in Ukraine and the industry overall.
TM «Vodny Mir®» is the national market leader for surimi, seafood and fish
products.
14 years of success at the Ukrainian market.
«Vodny Mir®» - we have much to be proud of:
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First HACCP, ISO-9001 and ISO – 22000 certified fish-processing factory in Ukraine.
First fish-processing factory in Ukraine which obtained Euronumber for exporting to EU.
After establishing Customs Union between Russia, Belarus and Kazakhstan the Company was
one of the first successfully certified by Rosselkhoznadzor which allowed to export products
to the countries of this Union.
TM «Vodny Mir®» is known abroad: in the USA, Russia, Kazakhstan, Belarus, Moldova (the
delivery of goods to EU, Israel and other countries is planned for 2015).
The products under TM «Vodny Mir®» were constantly awarded and continue to receiving
awards from the most prestigious domestic and international institutions, among them: "The
Best Ukrainian producer", "Industry Leader", " The Highest Grade", "Excellent Quality" and
"Sign of Public Confidence".
110 000 tons of surimi products, as well as more than 6 000 tons of preserves (including
marine cocktails, mussels and caviar) were consumed with pleasure by our customers.
«Vodny Mir®» - History:
Products:
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Surimi products
Fish and seafood preserves
Spreads:
Capelin caviar
Caviar paste
Fish spread
Frozen Shrimp
Fish mince
Red caviar
Frozen seafood
Red fish preserves
Fish snacks
since 2001
since 2007
since 2007
since 2013
since 2014
since 2008
since 2014
perspective
perspective
perspective
Perspective
«Vodny Mir®» - Product Range:
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Surimi Products:
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Frozen shrimps (4 SKU)
Fish and seafood preseves:
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Frozen crab sticks (up to 20 SKU)*
Chilled crab sticks (up to 10 SKU)
Crab sticks for beer (1 SKU)
“Sticks” with crab meat and squid meat (2 SKU)
Private labels (32 SKU)
Herring (4 SKU)
Seafood in plastic packaging (8 SKU)
Seafood in glass jars(5 SKU)
Private label (2 SKU)
Spreads:
- Capelin caviar (6 SKU)
- Fish paste (3 SKU)
- Caviar paste (2 SKU)
- Private label (12 SKU)
Total company’s SKUs: 111.
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«Vodny Mir®» - Manufacturing:
MAXIMUM PRODUCTION CAPACITY:
Surimi products (year/day), t
Surimi products (day), t
Preserves (year), t
18 500
60
1 500
Fish preserves, t
Seafood preserves, t
1300
250
Non-valuable fish species caviar (year), t
2200
Frozen Shrimp, t
1 200
«Vodny Mir®» Market Shares, Ukraine 2014
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Each segment is, in fact, a separate market with its technological features of the product line, consumption
situation, level of demand, profitability and turnover, as well as the competitive environment.
Surimi market is the key market (80 % of total sales)
Surimi market – Vodny Mir’s 53,3% market share (first place, second- VICI- 46%)
Caviar market- Vodny Mir’s 48,9% market share (second place) vs. leader’s share– 51,1%
Shrimp market- Vodny Mir’s 6,2% market share
Competitive advantages
Brand awareness
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Brand consumption
Brand loyalty
TM “Vodny Mir ®” is the national manufacturer with the leading shares in the main markets.
High level of brand awareness (75,3%), consumption (63,6%) and loylty (48,6%).
High-quality products under TM ”Vodny Mir®" (HACCP, ISO 9001 and 22000)
Wide range of products (the company is presented in several sectors, diversification of product line).
Ramified and well structured sales chain from the factory to the shop shelves.
Brand new manufacturing and refrigeration equipment.
Innovation (the company always looks for and offers the new products to the market).
The Company obtained the necessary permissions for commencing export to Europe («Euronumber»), counrties of the
Customs Union (Russia, Belarus, Kazakhstan), and the USA (currently our partners in the U.S. undergo FDA certification
of production)
*According to TNS/MMI 2013
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CONCLUSION
Given Ukraine's rapprochement with the European Union, the signing of the
Association and the need for further integration into EU markets, “Vody Mir®” plans to
create effective cooperation with companies in EU for the supply of products produced in
Ukraine.
Our Trademarks are known to consumers in Ukraine for producing high quality food
products. High quality is a top priority in design and manufacture of all types of products
that we produce to market.
We hope that our products will be interesting for thr EU buyers.
Thank you for your attention and hope for future cooperation.
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Sergey Tsibulev
+38 050 336 48 76
Skype: chief_export.vm
[email protected]