The Business Sustainability Challenge
The Business Sustainability Challenge
~ BSC 103 ~
The Sustainability
“Playbook”
Teams, Goals, Plans, & Budgets
AGENDA
8:00
Welcome Back! Agenda, Introductions, Quick Recap BSC101 & 102
8:15
SCORE Experience Debriefing & Sounding Board
Introduction of Willing, Ready and Able
9:00
Summary of SCORE Results
Sustainability Jeopardy
Sustainability Treasure Chest
Walk and Talk
9:50
Break
10:00
10:45
The Sustainability Playbook: Teams, Goals, Plans
Homework Assignment
11:00
Announcement!
11:20
Mini Team Meetings (start homework!)
11:40
Questions & Answers, Announcements, Evaluations
12:00
Adjourn
Housekeeping
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Safety
Cell Phones
Breaks
Evaluation Feedback – thank you!
– Classroom Time Management
– Size of Presentation Image/Text
– Value of Handouts
• Quick Recaps only please
• Introductions
Business Sustainability:
• A proactive approach to ensure the long-term viability
and integrity of the business by optimizing resource
needs, reducing environmental, energy and social
impacts, and managing resources without
compromising profitability
Social
Environmental
Economic
SUSTAINBILITY
The Curriculum: BSC 101 – 108
BSC 101 - Sustainability 101: the ROI of investing in the Triple Bottom Line
BSC 102 - Sizing up your Footprint: Measuring & Managing Energy & Carbon
BSC 103 - Green Teams, Goals, Plans, & Budgets: Creating a Playbook
BSC 104 - Waste Not, Want Not: Greening Your Lean
BSC 105 - Conservation Conversation: Energy, Water, Transportation
BSC 106 - Greening the Stream: Sustainable Supply Chain Management
BSC 107 - Sustainable Operations & Maintenance: Continuous Improvement
BSC 108- Sustaining Sustainability: Communicate & Inspire Culture Change
Review of BSC101
March 23rd, with instructor Maureen Hart
• Introduction to Business Sustainability
Challenge Program
• Introduction to Sustainability – concepts,
terms
• Business Case for Sustainability
• Introduction to SCORE (Sustainability
Competency, Opportunities, Reporting and
Evaluation) Assessment Process
• Prepare for SCORE site assessment
Review of BSC102
April 20th, with speakers Bob Wall of CCEF
Marissa Westbrook of UI and Walt Tunnessen of EPA
• Introduce Climate Change Initiatives in CT
• Understanding the connection between
energy management & carbon management
• Understanding why and how to measure
and manage your carbon footprint
• Introduce *new* Energy Star Tool
• Introduce Energy Star Challenge for
Industry
SCORE Assessments are DONE!
Congratulations and Thank You to..
• Maureen Hart and Ed Hart of
Sustainable Measures
• All those who dedicated their time and
insights to recruit and participate in the
SCORE Assessment process.
• Here to report back, is Maureen Hart
The “Prize”
Savings
Sustainable Savings
• Continuous Improvement Process
• Holistic Approach
• Energy Management Systems
• Benchmarking and Targeting
• Training and Knowledge Transfer
• Sustainable Business Practices
Years
The “Do Nothing” Case
Traditional Audit
Approaches
Business Sustainability Challenge
Program Objectives
• Improves the triple-bottom line of economic,
environmental and social sustainability through
responsible energy and carbon footprint
management
• Empowers businesses to change their behaviors
and achieve deeper and longer-lasting savings
• Provides access to resources and tools to help
companies meet the challenge of becoming
sustainable businesses
Sustainable Business Practices
• Ensure company’s long-term viability by
– optimizing resource needs,
– reducing environmental, energy and social
impacts, and
– managing resources without compromising
profitability
– working with suppliers, customers,
employees and communities to find
synergies (virtuous cycle)
21st Century Thinking
Vibrant Society
Strong Economy
Healthy Environment
Sustainable Production Evolution
Sustainable Development and
Sustainable Communities
Upstream and Downstream/
Supply Chain and Life-cycle
Local Effect (workers &
community)
Resource Use &Performance
Compliance/ Conformance
Based on Lowell Center for Sustainable Production Hierarchy of Sustainability Indicators
The “Prize”
Savings
Sustainable Savings
• Continuous Improvement Process
• Holistic Approach
• Energy Management Systems
• Benchmarking and Targeting
• Training and Knowledge Transfer
• Sustainable Business Practices
Years
The “Do Nothing” Case
Traditional Audit
Approaches
Sustainability Playbook
for the 21st Century Business
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•
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Who’s winning?
Who’s losing?
Who isn’t playing?
Who doesn’t know there’s a
game on?
Profitability
21st Century Businesses
Sustainability
Profitability
21st Century Businesses
Sustainability
Profitability
21st Century Businesses
Sustainability
21st Century Sustainability Playbook
• Winning will require :
–Wanting to win
–Being ready to win
–Having the ability to win
• Which companies have what it
takes to succeed?
Goals for Using SCORE
• Pilot Companies – self assessment
– All functional areas, multiple staff levels
– Initial introduction of sustainability
concepts
– Extent of integration into policies,
programs, and practices
– Identification of strengths, challenges,
opportunities
Goals for Using SCORE
• Business Sustainability Challenge
– Benchmark cohort starting point
– Provide baseline for future cohorts
– Better understanding of what makes
companies successful
– Identify additional resources/training
needs
– Identify key leverage points
Scoring SCORE
• What worked
• What didn’t work
– How could it be improved
• What was learned
• What more needs to be learned
– Using SCORE for future cohorts
SCORE – What worked
• Initial baseline developed
• Identification of
– Key leverage points
– Training Opportunities
– Ways to scale up BSC program
• Fostered dialogue within and between
cohort companies
What didn’t work
• Preparation – need more info upfront
– For the company - glossary, preliminary
questions, intro to sustainability
– From company – key characteristics of
company, list of metrics and projects,
company ownership/locations
• Timing – fewer questions, shorter day,
and larger groups
• Balance between engaging staff and
getting consistent results.
What was learned
• Management commitment is key
• Correlation between sustainability and
other programs (Lean, TQM, TPM)
• Levels of ‘readiness’ to match ‘levels’ of
BSC program
• Disconnect between KPI metrics and
sustainability progress measures
• Concerns about CT economic ‘ecosystem’
What still needs to be learned?
• How to create an effective network of CT
companies working on sustainability
• How to dance with the ‘800 lbs gorillas’
(regulators, municipalities, mil specs,
FDA spec, FAA specs)
Questions for you about SCORE
• How did participating in the process
benefit your or your company ?
– what was learned?
– what changed as a result?
• What feedback did you get from the rest
of the staff that participated?
• Is it a useful tool for future BSC cohorts?
– What changes would make it better?
Are you ready to play?
SCORE Report Structure
EXECUTIVES
Incubator
Just starting
Pilot efforts
Ad hoc
Initiative Integrated
Embedded in
systems
Influencing others
Responsible for
all impacts
Formal program
Transitional
structures
Plans and reports
SCORE Results--All Functions
Rating (0-9)
0
3
You are here
1.5
1.4
Facilities
2.2
1.0
Human resources
Office operations
Purchasing
1.9
0.0
1.7
0.8
1.0
Environmental
affairs
1.9
1.6
1.1
Marketing/PR
0.0
Sust Mgmt System
Vision
Strategy
Communication/Educ.
Commitment
Implementation
Transparency
Reporting
1.0
2.0
3.0
Finance/Accounting
4.0
Sustainability
director/coordinator
6
1.0
Top Management
Function
• Intro
• ‘You are here’ scale
• Charts (function overview
and sector)
• Kudos
• Areas for Improvement
• Next Steps
• Resources
• Charts for each function
2.1
2.0
0.8
0.5
1.3
Client
Benchmark
9
What SCORE does
• Focus on organizational practices
• Structured the way organizations are
structured
• Makes it easy to assign accountability and
responsibility
• For each practice, shows a range of
performance, from initial pilot efforts to
‘sustainable’
"This assessment was very valuable.
It tells you where you are now but also gives you ideas
of projects you should undertake to become sustainable.
It was easy to use and a good reality check for how far we need to go.”
—Administrative manager in a City
SCORE Results by Function
SCORE Results--All Functions
Rating (0-9)
0
3
1.0
Top Management
Purchasing
1.8
1.1
Human resources
Office operations
0.4
0.3
1.0
1.9
2.1
0.7
Marketing/PR
Sustainability
director/coordinator
Info/Comm Tech
2.0
1.5
Environmental affairs
Finance/Accounting
2.1
0.9
Facilities
6
0.3
2.8
1.2
1.0
1.2
1.8
2.3
BSC 1st Cohort 2010
Benchmark
Last Year (if available)
9
Functions Detail
Functional Chart 1—By Item
0.0
Sust Mgmt System
Vision
EXECUTIVES
Strategy
Communication/Educ.
Commitment
Implementation
Transparency
Reporting
Energy
Waste
Landscaping
FACILITIES
Transportation
Construction
Operations
Janitorial
Fleets
Water
Executive Education
HUMAN RESOURCES
Implementation
Culture
Training
Perfomance
Compensation
Climate
Commuting
Volunteering
3.0
Rating
6.0
9.0
Functions (cont.)
Function Chart 2—By Item
OFFICE OPERATIONS
0.0
Supplies/Equipmt
Energy
Transportation
Contract services
Food Service
Remodels
ENVIRONMENTAL AFFAIRS
PURCHASING
Policy
Audits
Suppliers
Contracting
Reinforcement
Sust Mgmt System
Chemicals
Water
Natural Resources
Air
Emergency Response
Role
Haz Waste
3.0
Rating
6.0
9.0
Functions (cont.)
Functional Chart 3—By Item
INFO/COMM
TECHNOLOGY
SUSTAINABILITY
DIRECTOR
FINANCE/ACCOUNTING
MARKETING/PUBLIC
RELATIONS
0.0
Strategy
Positioning
Internal mkting
Materials
Outreach
Stakeholders
Incident response
Analysis
Reporting
Investments
Budgets
Metrics
Sust Mgmt System
Vision
Plan
Metrics
Reporting
Role
Data Center
Equipment
E-Waste
Dematerialization
Process Support
Product Support
3.0
Rating
6.0
9.0
SCORE Results for the Sectors
Manufacturing—Mission Related
0
1.69
Design
Design for environment
2.03
Packaging
1.22
Supplier influence
Lifecycle thinking
0.13
0.16
Operations
2.4
0.5
1.38
1.2
1.06
1.4
Transportation/distribution
0.91
Social impacts
2.4
1.87
Chemicals
Waste Mgmt
2.5
1.16
1.2
Resource efficiency
Product stewardship
3.2
0.8
Energy
Climate change
Rating
3
0.53
2.8
1.8
0.75
1.4
BSC 1st Cohort 2010
Benchmark
6
9
Stage of Development
Incubator
Initiative
Integrated
Just starting
Pilot efforts
Ad hoc
Formal program
Transitional structures
Plans and reports
Embedded in systems
Influencing others
Responsible for all impacts
BSC Cohort 1 is here
Cohort Kudos
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Energy Efficiency Efforts
Replacing/Eliminating Toxics
Reducing Solid and Hazardous Waste
E-waste disposal
Volunteering
Cohort Opportunities
• Create a Formal Sustainability Plan
• Green Purchasing and Greening the Office
• Leverage Training & Human Resources
• Communication, Marketing & PR
• Senior Management Commitment
Cohort Coordinating & Networking
• Supplier and Customer Influence
• Metrics & normalization issues
– Job shops
– Widgets
• Communication, Marketing & PR
Are you ready to win?
The Business Sustainability Playbook
Sustainability – do you see it more now?
• What do you see?
• Any silver bullets?
• Any how-to’s?
The Sustainability Playbook starts with
you and ends with you!
Setting the Stage
Each intrapreneur’s situation and approach is
different, yet common strategies:
• Connected their project to their
organization’s core business objectives and
identified specific ways to create business
value.
• Gathered significant preliminary data by
which to measure their progress.
• Built a Team of Colleagues to help execute
the work.
The Business Case for
Sustainability Teams
• Cost Savings
– Direct correlation between reducing costs and
engaging employees
• Attract/Retain Best Talent
– Outlet for personal interests
– Help raise morale
– Improve loyalty (turnover is expensive!)
• Strengthen Brand/Increase Market Share
– Walk the Talk with employees and customers
– Engaged employees will find more opportunities
Connect with Business Objectives
– Reducing waste, costs and environmental
impact.
– Increasing employee engagement,
attraction, and retention.
– Providing opportunities for employee
professional development.
– Furthering priorities of senior
management.
– Creating new business opportunities
Gather Preliminary Data
• Surveying coworkers
– Find interest areas
– Find potential team members
– Build support for project ideas
• Researching both internally and externally.
– Read Company annual reports and other
marketing and company communications
– Talk with colleagues who were involved in similar
efforts
– Research competitor and industry best practices
• Developing benchmarks
– Track impact of projects
Build a Team
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Start conversations and find allies
Be credible
Be inclusive
But be strategic too!
Recruit core leaders
Build enthusiasm with kick-off events
Team Composition
• Strategic Perspective Teams
– Team from across organization
• Functional Specialization Teams
– Concentrates on one key aspect
• Diversity can be critical!
– Different skill sets, departments/business
units, genders, educational backgrounds,
ages, lengths of service, etc.
The Executive Sponsor
• Commercial Orientation
– The ability to focus and prioritize efforts that
generate the most value for the organization
over the business planning cycle.
• Willingness to be part of the team
– Own the goals and contribute perspective and
skills.
– Serve as dedicated interface for negative
pushback at the top levels of management.
Delivering Results
Engage Stakeholders
– Coworker Engagement
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Recruit Ambassadors
Communicate Often
Keep it Simple
Recognize Contributors
Address Complaints
Be creative
– Management Engagement
• Reach out early and often
• Focus on how to project adds value to management goals
• Use traditional company templates or frameworks for
ongoing progress reports
• Recruit managers to communicate with other senior leaders
– Leverage External Stakeholders and Resources
Delivering Results
• Assemble Resources
– Funding
• Make the business case that shows positive
return on investment
– Time constraints
• Start small
• Don’t neglect your regular job
• Focus on “Low hanging fruit”
Delivering Results
Scale a Project into Company-wide Initiatives
– Achieve quick wins
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Small projects with tangible outcomes
Build recognition for contributions
Build trust from peers
Build capacity for team to achieve success
– Build Team Capacity
• Empower project team members to create change by
long-term viability of projects
– Build guiding templates and frameworks
– Share information internally and externally
References
• Egon, Zehnder International. Sustainability Team
Effectiveness; Making Change Happen, Part II,
“The Team”.
• Fleischer, Deborah (Green Impact). Green Teams;
Engaging Employees in Sustainability.
• NetImpact. Making Your Impact at Work; A
Practical Guide to Changing the World from Inside
Any Company.
Ready to get started?
To establish your business’...
Sustainability Goals?
Sustainability Team?
Executive Sponsorship?
Sustainability Budget?
Sustainability Action Plan?
…or have you already started?
BSC103 Homework, Part I
By Friday, May 28th:
1. Identify an Executive Sponsor to be part of the
Sustainability Team, and have him or her read and
sign the Pledge of Executive Sponsorship if you feel
this has already been accomplished to the highest
potential, please indicate so).
– Email ([email protected]) or fax (860-665-3030) a copy to
Naomi Walker.
2. Schedule a time to make a presentation to your
current/potential Sustainability Team about the
findings of your SCORE Report, between May 31 and
June 18.
3. On Friday, May 28th, all companies will receive their
SCORE Reports.
Executive Sponsorship
BSC103 Homework, Part II
By Friday, June 18th:
1. Deliver a presentation to your colleagues, using
the presentation provided to you by SCORE.
Audiences may vary depending on company’s
current knowledge of, and organization regarding
BSC participation, or other sustainability initiatives.
– If a Sustainability Team exists, consider presenting at
your next meeting
– If a team doesn’t exist yet, this could be a tool for
recruiting team members, including your executive
sponsor.
– Program Administrator support and attendance is
available, but not required. Contact for availability.
BSC103 Homework, Part III
2. Collaborate with your Executive Sponsor and
Sustainability Team, and establish and email the
following aspects of your Sustainability “Playbook”
1. Sustainability Team Name
2. Sustainability Team Members (name, title, dept)
3. Sustainability Team Executive Sponsor (name, title, dept)
4. Chosen Sustainability Goals (Energy + (Water, Waste,
Carbon))
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10% Reduction in Energy, and…
10% Reduction in Waste, or
10% Reduction in Carbon Emissions, or
10% Reduction in Water
5. Next 5 steps to achieve goals
The BSC Grant Initiative
Sustainability Projects Eligibility
• Listed are the four Business Sustainability
Challenge categories that companies pledged to
work on during the pilot program period of March
2010 to March 2011. Projects applying for the
BSCG must address one or more of those following
goals:
Awards up to $2,000:
􀂅 Reduction in Energy Use (results in electric and/or natural
gas savings)
Awards up to $1,000:
􀂅 Reduction in Waste Produced
􀂅 Reduction in Carbon Emissions
􀂅 Reduction in Water Use
BSC 103 Wrap-Up
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Questions?
Announcements
Evaluations
Electronic versions will be emailed
Next Class, BSC 104 on June 22nd!