PRESS RELEASE
ST. JOHANN, FEBRUARY 2012
SUCCESSFUL FIRST YEAR FOR AWARD-WINNING
EGGER TRUCK
EGGER road show inspires customers across Europe. Ideal medium for
connecting with customers wins several awards
With around 10,000 visitors after covering a distance of 30,000 kilometres, the
success of the EGGER Truck one year after its launch is impressive. While the
focus of the road show was on Eastern Europe in the first year, with side trips
to the Interzum trade fair in Cologne and the EGGER 50-year anniversary
celebrations in St. Johann in Tirol, the EGGER Truck tour continues in
Western and Southern Europe in 2012. The EGGER Truck was also recently
recognised with the iF communication design award and the RedDot Design
Award.
CUSTOMER PROXIMITY EXPERIENCE ACROSS EUROPE
EGGER documents the realisation of customer proximity with the EGGER Truck. In
keeping with the EGGER philosophy to be present wherever the customer is, the
EGGER Truck impressed customers directly on site during its tour through Eastern
Europe – both as an exhibition stand and as an information centre. “With the
EGGER Truck, we are offering our customers a new form of partner marketing. We
are pleased it is being used so intensively,” explains Hubert Höglauer, Head of
Marketing EGGER Group.
BRINGING TOGETHER THE VIRTUAL AND THE REAL WORLD
The jury for the RedDot Awards in Essen and the iF forum in Hanover were also
impressed by this extraordinary concept. They recognised the product presentation
in the smallest possible space with the material library, as well as the environmental
cycle.
In concrete terms, the material library of the EGGER Truck received the RedDot
Design Award 2011 in the POS category and the iF communication design award
2012 in the category “Corporate Architecture - Installations in public spaces”. “This
contribution distinguishes itself by its explorative and playful navigation. With the
help of a kind of mixed reality installation the user is able to vividly experience the
brand. It is a wonderful tool,” says the jury. The environmental cycle in the EGGER
Truck also earned the iF communication design award 2012.
The material library is part of the virtual EGGER House installed in the truck. Here
customers have the opportunity to navigate through various rooms by operating an
interactive glass table. Information on all of the installed EGGER products is
available along the way and the composition of structural and furniture details can
be examined. This makes the material library especially well suited for
communicating product knowledge in training courses.
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PRESS RELEASE
ST. JOHANN, FEBRUARY 2012
The environmental cycle shows animated and live-action video sequences from
sustainable forestry to the production of wood-based materials to the use of waste
wood, which cannot be used for materials, in biomass power plants. It therefore
traces the path of the raw material wood through the EGGER production cycle,
supplemented by a wide variety of information.
Both concepts are interactive, combining virtual and real-life components and
presenting comprehensive information in the smallest possible space. “We are very
pleased that we can communicate the full diversity of the EGGER furniture and
interior design, wood construction and flooring worlds thanks to highly modern
communication technology,” says Ulrich Bühler, Head of Sales/Marketing EGGER
Group. “We feel the awards confirm the success of our efforts.”
EGGER TRUCK – TOUR INFORMATION 2012
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February
March
May
June
July
August / September
October
France
Spain and Italy
UK and Ireland
Spain and Portugal
Italy
Austria and Switzerland
UK and Ireland
Hubert
Höglauer
(Marketing
Manager
EGGER Group), Ulrich Bühler (Head of
Sales/Marketing
EGGER
Group),
Dominique
(Marketing
Projects
Necker
EGGER Group), Patrick Boltz (Playframe)
and Thomas Kienzl (Kommerz) (f.l.t.r.)
received the iF communication design
award 2012 in the category “Corporate
Architecture
–
Installations
in
public
spaces” on February 10th 2012.
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PRESS RELEASE
ST. JOHANN, FEBRUARY 2012
EGGER
is
the
winner
of
the
iF
communication design award 2012 in the
category
“Corporate
Architecture
-
Installations in public spaces”.
The EGGER Truck material library has
been awarded the RedDot Design Award
2011 in the category POS.
The
EGGER
environmental
cycle
is
presented in digital form with additional
information.
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PRESS RELEASE
ST. JOHANN, FEBRUARY 2012
The material library is part of the virtual
EGGER
House
and
encompasses
all
EGGER products.
The EGGER Truck
For queries:
FRITZ EGGER GmbH & Co. OG
Holzwerkstoffe
Christina Werthner
Weiberndorf 20
6380 St. Johann in Tirol
Austria
T +43 5 0600-10681
F +43 5 0600-90681
[email protected]
PLENOS – Agentur für Kommunikation
Dr. Wolfgang Immerschitt
Paracelsusstrasse 4
5020 Salzburg
Austria
T +43 662 620 242-0
F +43 662 620 242-20
[email protected]
www.egger.com
PHOTOS EGGER Holzwerkstoffe, reproduction with naming of copyright holder free of charge
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