Social Media Strategy
Surgery name
1 Overview:
Surgery name want to be able to communicate with and to their patients. At all times we endeavour to
protect the Surgery’s reputation and ensure conversations on our Social Media networks are safe and fair.
It will not be a place to complain, give medical advice, make appointments or discuss personal diagnosis’.
Surgery name PPG members, administer their own Social media Networks, separate from the Surgery,
dedicated to patient discussion.
Surgery name want to use Social Media to be able to connect with ‘hard to reach’ patients who may be using
Social Media, but do not know about the Surgery’s services.
The Surgery name wants to be able to connect with other Surgeries, Health Services, 3rd Sector organisations,
Online Communities, PPG’s and the local CCG to share information and advice for their patients.
Surgery name would like to promote what they do as part of their role within the EPiC Project.
This Strategy explains what to do if you have a role in updating or monitoring online public communications,
distributing information or engaging in conversation on behalf of Surgery name or with their patients.
This document works in conjunction with the Surgery name Social Media Policy and current Surgery’s Social
Media Campaign.
2 Social Media currently used:
Surgery name uses the following Social Media for these specific purposes;
Facebook Page: Name of Page
A public page managed by Surgery Staff, created to reach a wider audience and inform patients of
Surgery announcements. Its purpose is also to explain how the PPG works for patients and how they
can get involved in feeding back their thoughts through the PPG Social Media Networks to Surgery
name.
The Facebook page will also direct traffic to the Surgery name website where further information can
be found about other patient groups and the services, Surgery name provide, that may help them.
It is also a space for other surgeries to ‘like’ the Surgery name page and share relevant information.
Delete the following where applicable;
The page is shut down for postings and comments from the public.
The page opens up for posts at certain times in the year to enable open discussion.
The page is open to posts and comments from the public.
Twitter Name of Twitter account
At present Surgery name has / does not have a twitter account.
It is advised that you use your own account to carry out any research when looking for local, relevant
information to post to the Surgery Facebook Page. Never tweet on the Surgery’s behalf. Include this
paragraph in the case where the surgery does not use Twitter.
Social Media Strategy template for SM4S project 2015 | www.socialmedia4surgeries.com
3 Targeted campaigns
The following campaign explains how we intend to communicate our message and what we will be
communicating.
Campaign Name
Facebook Page: Name of Page
e.g: Surgery name want to capture patient’s interest & provide a safe, friendly place for them to learn
how to achieve good health and wellbeing, by communicating the positive things we and others do in
their community. We will take part in a week of open discussion, where other EPiC members
participate in sharing information. We can use the SM4S Facebook Page
(facebook.com/socialmediaforsurgeries) and list other approved pages to find relevant information to
share. We will join other EPiC members on the SMMap (SMMapDirectory.com) so that our Surgery’s
Social Media presence is found easily and our current campaign is included along with other
conversations about Health and Wellbeing in the City.
We will post 2 times a week, share this information with other relevant pages, like other pages to
increase the connection in the network and share any relevant posts that are posted to our page.
We will record our statistics to understand the effectiveness of our posts.
We ensure that a clear Code of Conduct is displayed in our “about’ section along with our Disciplinary
procedure.
4 How our campaigns are promoted;
Information and links on the Surgery name Facebook Page and other relevant Facebook Pages.
Posters and leaflets in the waiting room.
Reception will inform and talk to patient groups and one to one to patients re campaigns.
Announcements on the Surgery name PPG Facebook Page.
Posts to the SM4S Facebook Page.
5 Maintaining the PPG facebook page and current campaign;
Surgery Staff will maintain the Facebook page in accordance to the Surgery Social Media Policy and carry out
Campaign work as agreed.
6 Measuring
We will measure activity (number of likes, engagement and reach) so that we learn from this strategy.
Statistics gathered from our ‘insights’ on our Facebook Page, will be recorded on a monthly basis.
7 Administration access
The Surgery name Facebook Page is managed by designated administrator names. They log in using their own
Facebook Accounts, they are recognised by facebook as admins of the page (Their profiles cannot be seen by
the public, when they post to the page it is as the Surgery’s identity)
NB: When the public comment on our Facebook page, they use their own profiles, therefore we advise them
that they use the document ‘How to hide your facebook profile from the public’, which we provide a link to in
our Page’s ‘About’ section (socialmedi4surgeries.com)
Social Media Strategy template for SM4S project 2015 | www.socialmedia4surgeries.com
8 Roles and Responsibilities:
Overall Management of Social Media
Description:
Responsible for the decision making and disciplinary escalations regarding the Social Media Strategy and Policy
Person responsible:
Name (Practice Manager)
Report to:
Partners
Facebook Page Name moderator
Description:
Responsible for entering, monitoring and sharing relevant information.
Person responsible:
Name (Staff position)
Report to:
Name (Practice Manager)
Twitter Account moderator
Description:
Responsible for monitoring Twitter activity, signposting to relevant information and tweeting announcements.
Person responsible:
Name (Staff position)
Report to:
Name (Practice Manager)
Social Media Strategy template for SM4S project 2015 | www.socialmedia4surgeries.com