Example - BROEKMAN communications

PRE-SALE PACKAGE
8946 NOBLE AVENUE
NORTH HILLS, CA 91343
PREPARED FOR
JOHN MICKS FAMILY TRUST
COMPANY
• 500 Agents in Six powerfully located offices
Encino ~ Northridge ~ Porter Ranch ~ Valencia ~ Mission Hills ~ Woodland Hills
• Founded in 1985. Over 20 Years of Serving As The
Leading Independent Real Estate Company in
San Fernando Valley
• A Full Service Real Estate company with Title, Escrow &
Financing under one roof
• Sophisticated, comprehensive marketing programs
• Ownership support throughout your transaction
• Access to management to make informed, savvy business
decisions
• Strong referral base of services. Strong relationships with
Title & Home Warranty companies. Relocation assistance.
TOP RANKED
COMPANY
Ranked at #5 in
Los Angeles County,
Pinnacle has grown
into a top-tiered real
estate company
destined for success
OUR AGENTS
• Pinnacle is family oriented - our key to our success
• Get support of locally established neighborhood company
with benefits of a growing franchise corporation.
• We have size, strength, tools and resources, but operated
with local neighborhood feel
• Despite rapid growth, we have have 100% commitment to
quality service and to the community.
• Our agents are highly educated, sophisticated in their
marketing, and are true neighborhood specialists
• Classes led by top producers, management and owners
• We are a growing company in a shrinking market
OBJECTIVES & GOALS
• Get Top Dollar for your home
in your desired timeframe
• Getting you ….
• Make transaction as smooth as possible
OBJECTIVES & GOALS
• To be the leading real estate company of choice for the
San Fernando Valley
• To be your local neighborhood resource
• To continue integrating ourselves into and
effectively promote our commitment to
philanthropy and community service
• To open four more offices and recruit 150 more agents
• To record over $2 billion worth of sales in 2007
• To be listing as the #1 company in the Daily News and San
Fernando Valley Business Journal
MARKET CONDITIONS
• Types of markets
– Stable
– Appreciating
– Depreciating
• Pricing
–
–
–
–
100% Financing
Interest Only
1% Adjustables
Option Arm
• Timing
– Competition is from a much larger market
– Home with most value for least price will get the offer
– Best to be “right on the money and hard on the price” - negotiating
room can be burden
• Ease of Transaction
MARKET TRENDS
•
The 70s
–
–
–
•
1980-83
1984-85
1986-89
Interest Rate 18%, Property Values Down
Property Values Leveled Off
Property Values More Than Doubled
The 90s
–
–
–
–
•
Recession: Property Levels Went Down
Property Values Leveled Off
Property Values More Than Doubled
The 80s
–
–
–
•
1970-73
1974-75
1976-79
1990-93
1994
1996-97
1998-2005
2000-2006
Aerospace Relo, Property Values Down
Northridge Quake, Values Continue Down
Home Values Leveled Off
Home Values About Tripled
Residential Inventory is doubled, supply of homes
on the market is 6.7 months up from 2 months
CONTROLLABLE &
UNCONTROLLABLE FACTORS
CONTROLLABLE
~ Price
~ Marketing
UNCONTROLLABLE
~ Interest Rates
~ Price conditions
~ Inventory
Good News for Buyers…
PINNACLE ESTATE PROPERTIES, INC.
NEGOTIATING/PREPARING FOR
OFFERS & PROCESSING THE SALE
1.
2.
3.
I will present and explain the offer to you.
Different scenarios will be presented to you, in order to insure
your objectives are being met.
Items to pay special attention to:
A.
B.
C.
D.
E.
F.
G.
Buyer’s qualifications
Amount of Buyer’s Deposit
Interest rate should be above the prevailing rates.
Who is paying Buyer’s closing costs?
Reliability & reputation of service providers
Home protection plan.
Protecting your interests in counter offers.
As your REALTOR, I am your first line of defense and protection. YOUR best interests are always my first priority.
1.
2.
3.
4.
5.
6.
7.
We will get you the highest possible price for your home!
We will negotiate an escrow period ideal for you.
We will negotiate a possession/occupancy period ideal for you.
We will negotiate personal property.
We will negotiate a large deposit from the buyers.
We will negotiate home inspection items.
We will watch the time periods for contingencies and inspections.
MARKETING PLAN
• Preparing Home to go to market
• Sell the home twice
• Brokers - Visibility & promotion to trade/industry
• Buyers …. Sell direct to consumer
• Showcasing property, justifying value and
overcoming obstacles
• Managing Offers & Processing the Sale
COMPS & PRICING