THE AMERICAS
MASTERS GAMES
2014
Vancouver,
British Columbia
The Americas Masters Games 2014
• August 22-31, 2014
• Anticipated 10-15,000 potential participants
• Number of sports : Maximum 20 – Minimum 14
• Length : 9 days
• Operating Budget : 8 Million CAD
• Participants pay own registration, travel and hotel
costs.
• BC Lifestyle and Fitness Expo
• Community celebration sites
• Lifestyle TV programming
The Americas Masters Games 2014
• The Masters sports movement is very strong in Canada
• Edmonton hosted 2005 World Masters Games
• British Columbia is supporting an active and healthy
lifestyle
• Sport and major events are an economic driver
• BC has exceptional multi-sport events expertise,
facilities and experienced volunteers
• Canada embraces cultural and community events and
major tourism initiatives
• Positions BC as an international destination of choice
Partnership Model
Letters of Support
“Hosting sporting events of this calibre not only generate
employment and measurable economic impact, they also help bolster
the tourism industry in Vancouver and throughout the province.”
- Rick Antonson, Tourism Vancouver
“The opportunity and potential benefits of bringing this level of event
to British Columbia and Vancouver, is a rare chance to benefit
directly from the sporting legacy and hosting reputation Vancouver
so rightfully earned in 2010.”
- Russ Cowan, Vancouver Hotel Destination Association
This initiative speaks strongly to viaSport and the BC sport sector’s mandate to
encourage ongoing participation in sport and physical activity, at every stage of
life—a mission which is delivered upon under the Canadian Sport for Life model.”
-Scott Ackles, Former President, ViaSport
Sports Program
The sport program is limited to a minimum of 14 and a
maximum of 20 sports:
•Includes involvement of competitors with a disability
•Sports are International Federation approved
•All Provincial Sport Organizations have been
consulted on the opportunity
•Robust sport legacy plan under development
Economic Impact
• Estimated Direct Spend: $44M
• Estimated Economic Impact: $130M
• Return of Government Investment
• Supports long term event strategy
• Regional pre & post Games travel
• Identified need period
• Promotion of public health awareness –
supporting healthy families
• Building a platform for Masters sport with
PSOs
The Americas Masters Games 2014
•
Steering Committee established
•
Feasibility Report for funding partners
•
Partnership Model Agreements
•
BC Sport Stakeholder consultations
•
Sport venue assessments
•
Sponsorship, governance and cultural
program assessments
•
Detailed budget analysis