November 11, 2012
Meeting Minutes
Management Division Meeting Agenda
Topics
 Welcome and Introduction
 Review and approval of agenda
 Discussion of Agenda topics-Part 1
 Break
 Discussion of Agenda topics-Part 2
 Coffee and networking
Start Time
1:00 PM
1:10 PM
1:15 PM
2:00 PM
2:10 PM
3:00 – 4:00 PM
Management Division Meeting Agenda
Topics
Start Time
 Review and approval of agenda
1:10 PM
 Summary and Appraisal of Key FY13 Activities
 Overview of Technical Communities Operating Board (TCOB) activities
 Discussion of FY12 and FY13 activities
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MD Newsletters
Social Media channel
MD Outreach
ME Magazine Article Contribution
Electoral planning for FY14 leadership team
Joint Efforts with Other Groups
CY2013 Event Planning
The Management division is a diverse group that is involved in several activities
throughout the year
The Management Division is
one of the most diverse groups
within ASME…
Group composition
• ~10,000 globally located members
• Part of the Engineering and
Technology Management Group
(ETMG) of ASME
• Comprises of professionals with
diverse set of qualifications related
to engineering and management
…whose purpose is to promote
the art and science of
engineering management…
Mission of Management Division
• Promote the art and science of
engineering management
• Foster the interchange of ideas
• Provide opportunities for
education and training
• Recognize outstanding
achievements by members
…through a diverse set of
activities every year
Key Activities
• Support of Engineering
Management Certification program
• Annual Retreat
• Annual IMECE conference meeting
• Local tours of engineering
attractions
• Networking events
• Technical training events/seminars
Status of Key MD objectives for FY2013
The executive committee of the Management Division (MD) focused on 3 key objectives for FY2013,
pursued selected activities in alignment with these objectives and achieved mixed success
Objectives
Activities
Status
 Publish 3 newsletters annually
Engage our
existing
membership
 Create a social media channel to enhance interaction
 Organize periodic meetings (virtual and in-person) to
discuss MD related issues
 Selectively engage regional ASME chapters
Promote
awareness of the
MD
Share leading
engineering
management
practices /
experiences
Identify next
generation of
leadership
On track or
completed
 Selective and periodic outreach to engineering
management programs to attract students
 Publish article in ASME magazine in early 2013
 Jointly explore opportunities to create videos on
leading practices with other divisions of ASME
 Jointly explore opportunities to hold training classes
with ASEM
 Conduct electoral process and facilitate transition to
next leadership team
Can be completed
with extra help
Moderate progress but
room for improvement
Needs significant
improvement
Did not start
Activity Status – MD Newsletter
Two newsletters have been published in CY2012 by the executive committee resulting in growth of
awareness about MD activities and increased engagement with current members
Key Objectives
 Expand the reach of the
executive committee to
engage with MD members
 Create a feeling of community
 Increase the awareness of
MD activities
 Allow MD members to share
knowledge and expertise with
the broader community
 Publish 3 newsletters annually
Accomplishments
 Two newsletters published
(June 2012, October 2012)
resulting in several emails and
points of feedback from
current member population
 Contributions related to
 Impact of social media
on product design
 Project management
certification
were published
 On track to publish 3rd
newsletter before LTC 2013
Meeting Minutes
 Continue publishing newsletter at established intervals (3 a year)
 Need content from broader MD members :Chetan to follow up
Next Steps
 Continue efforts related to
publication of newsletter
 Assess and execute on
opportunities for improvement
Activity Status – Social Media Channel
The foundation for the social media channel has been laid and additional work related to engagement
and content strategy needs to be executed in to order to ensure success of the initiative
Key Objectives
 Expand the reach of the
executive committee to
engage with MD members
 Enable MD members to
communicate with each other
 Create a feeling of community
 Increase speed and
frequency of communication
of the MD community
 Align with the ongoing efforts
of ASME towards becoming
more social
Accomplishments
Next Steps
 Proposed LinkedIn merger to
bring the ASME Engineering
Management Group under the
ASME Group is in progress
awaiting feedback from ASME
staff
 Proposed link on ASME
Facebook page to ASME.org
web page of the Management
Division: to be discussed at
the conference
 Management Division's
Twitter account is up & live
 Follow us on
@ASME_MD
 Outline and implement
strategy for engagement
 Align with broader ASME
policy and procedures on
social media governance
Meeting Minutes
 Wolfgang to develop content strategy for engaging MD members through social media channel
 Wolfgang to ensure alignment with broader ASME social media policy. Erin Dolan to provide copy of policy to
Wolfgang and MD exec committee
Activity Status – Engineering Program Outreach
While a focused effort was made to engage with selected engineering management programs, the
challenges encountered resulted in lack of known response to the outreach efforts
Key Objectives
Accomplishments
Next Steps
 Expand awareness of
Management Division within
and outside of ASME
 Flyers and emails were sent
out to selective schools in
Canada and the Houston area
 Assess viability of initiative
 Attract current and potential
members to the Management
Division
 Several challenges related to
 Develop and pursue
alternative strategy to
manage promotion through
channel
 Explore opportunities to grow
relationships with selected
engineering management
schools
 Channel management
 Value proposition
 Call to action
 Volunteer resources
faced resulting in lack of
response from schools
Meeting Minutes
 Committee voted to continue outreach effort
 Chetan to generate outreach flyer
 Siva to coordinate outreach to local ASME student chapters via digital
channels
 Modify call to action to post /
distribute flyer
 Promote availability of
11X14 flyer for online
download to ASME
student chapters and
Sections
 Continue appraisal of effort
and account for second order
benefits related to current
member engagement with MD
 Evaluate opportunities to
promote knowledge webcasts
/ seminars jointly developed
with other groups
Activity Status – ME Magazine Article Contribution
MD is on track to publish an article in the early part of CY2013 (target Q1) thereby fulfilling its objective of
promoting the art and science of engineering management
Key Objectives
 Promote the art and science
of engineering management
 Educate non MD members on
engineering management
principles and issues
 Leverage MD members
knowledge and expertise in
relevant areas
Accomplishments
 Topic and author (Dr.
Wolfgang Mueller Leydig)
identified for magazine
publication
 Jointly led effort between ME
magazine and MD team
 Increase awareness of MD to
the broader ASME community
Meeting Minutes
 Wolfgang to coordinate logistics of article publication with Harry Hutchinson
Next Steps
 Continue collaborative efforts
 Ensure timely publication of
article in ME magazine
Activity Status – Electoral planning for FY14 leadership team
MD is on track to conduct electoral process during LTC 2013 and elect a full roster of the executive
committee
Key Objectives
 Identify and elect executive
committee members
 Develop pipeline of talent and
next generation of leaders
 Provide opportunities for
leadership to MD members
Accomplishments
 Identifying and working with
several high potential
members for the FY14
executive committee
 Senior leadership positions
within executive committee
are on track to be filled for
FY14
Next Steps
 Develop detailed list of
positions and matching
candidates by Feb, 2013
 Conduct elections during LTC
2013
 Develop and execute plans
for transition by SAM 2013
Meeting Minutes
 Chetan to drive electoral planning efforts. Target Completion: March 2013 (LTC)
Activity Status – Joint Efforts with Other Groups
Due to several challenges related to lack of resource availability and timing of milestones, no major
milestones were achieved in this domain
Key Objectives
Accomplishments
Next Steps
 Collaborate with groups –
internal and external to ASME
– with similar objectives to
MD
 Several high – quality ideas
were proposed and discussed
within the executive
committee
 Assess viability of joint events
with ASEM
 Leverage knowledge and
expertise of other member
organizations for the
betterment of MD members
 Proposed ideas continue to
be relevant and valuable to
the MD members
 However, due to several
challenges related to resource
commitments, timing of
milestones no major
accomplishments were
achieved in this domain
Meeting Minutes
 Ted Aanstoos to look into modalities of working with ASEM
 Ted Aanstoos to look into modalities of sponsoring student award
 Focus on efforts related to
video based knowledge
sharing with committed
support from ASME staff
 Identify target segments for
promotion of videos
 Explore opportunities to
collaborate within ETMG
organization (Safety
Engineering and Risk
Analysis Division (SERAD),
Technology and Society
(T&S)) for IMECE session/s
Activity Status – CY2012 and CY2013 Events
The executive committee successfully conducted several meetings in CY2012 resulting in
accomplishment of selected 2012 MD goals
Key Objectives
Accomplishments
 Organize and conduct
periodic in – person meetings
to facilitate collaboration and
efficient administration
 MD meetings successfully
conducted during LTC 2012,
Summer Annual Meeting and
IMECE 2012
 Provide opportunities for high
– touch interaction with
current MD members
 Several conference calls
conducted during CY2012
resulting in achievement of
selected 2012 MD goals
 Engage with broader ASME
community
Next Steps
 Coordinate plans for
 LTC
 SAM
 IMECE
 Assess and implement
opportunities for improvement
 Identify date for next
conference call
 Develop set of milestones and
plans to be completed by next
conference call
Meeting Minutes
 MD to meet on sidelines of LTC 2013, SAM 2013 and IMECE 2013
 Wolfgang to attend LTC 2013
 Chetan to work with ETMG (Steve Long) to establish Management session during IMECE 2013
Other Items
Meeting Minutes
 Steve Long talked about the IMECE tracks and noted that the management division did not have any program
allocations at the conference any more. This has been a steadily declining trend over the last few years.
 Steve Long reported from the TCOB meeting that a new accounting system has been announced; Erin Dolan to
brief MD exec committee regarding changes
 Dr Mueller recommended that the meeting agenda closely follow the annual report template moving forward.
Motion proposed and approved.
Conference call-in info
 Dial-In number 866-359-4571
Int’l Dial–In +1-281-319-9876
Conference code: 2125917052