Business Plan Presentation
MobiFun : When learning become entertainment
Team members :
Charles Beausse
Tobi Deckert
David Kanyari
Teemu Levander
MobiFun
Summary :
 Venture Mission and Strategy
 Business environment
 Execution
 Risk Analysis
 Key Asumptions and Financials
Our Mission
Provide english education for
Pakistan children
Strategic Intent
MobiFun wants the children to have
fun learning English
• a good distribution of the teams resources and knowledge
• reliable source of content for the exercises
• point system to create motivation and ambition
• credits to trade games and music
• development of interesting and challenging tasks
• be competitive as the first ones in the Pakistan market
Our Earnings Logic
Organizations:
- to help people
Companies:
- improve their image
Government:
- take care of the citizens
Parents:
- educate their children
Business Environment
How many users?
- Target market is the kids in rural areas and in
the slum areas (teenagers)
- 67.5% of the people in Pakistan lives in the
rural areas
- 5-14 years: 36.7% of the population in rural
areas
- About 25,000,000 kids in the target age
- Also in 2005 there was 26,613,494 people
living in the slum areas in Pakistan
- All of these kids are not in the need of this
application so the real rate of users will be
smaller.
Business Environment
How many buyers?
- There is 91,440,000 mobile phones in Pakistan
- Potential buyers are the parents, organization,
service operators and foundations
- About 5,000,000 parents in Rural areas
Calculated from the total fertility rate in Pakistan rural
areas that is an average of 4.5 children
- Seven mobile phone service providers in
Pakista
Business Environment
Other features
- People are no familiar with the opportunities
that there is in the phone. Mobile applications
are not a big business
- Price should be kept low as people in rural
areas not have much money to spend. GDP
per capita was $2,600 (2009 est.)
Competition
The main one :
- MILLEE (Mobile and Immersive Learning for Literacy in Emerging
Economies)
- Target : the same customers
- Adventages : founded in 2004 + 6 years of academic research + non
profit organization
•Note that competition comes in several forms:
1.Competition for money in general
• Employees, advertising, R&D
2.Product competition
• School, teachers, softwares
3.Brand competition
• Similar goods and services
Project Execution
Key Milestones:
Risk Analysis
RISKS


Market
• Market
 competitors
 good marketing
 Market penetration
 Market segmentation
 situation about finances
 Provide best product
Technology/Product
 Focus on basic phone (Nokia
series 40)
 limited knowledge and resources ( no
programmers)
 Evolution
 Technology limited

ACTIONS
• Technology/Product
 Contact Indian programmers
• Competence
 missing knowledge about Pakistani culture
 Interview with Pakistan
people
 Languages
 Surveys for Pakistan kids
Competence
Key Assumptions And Financials

Summarize the assumptions under which this
business plan is valid.
 find founding from organization (UNESCO …)
 Find companies interested to advertise
 Sell the application for 1 €

Financials according to the F&C template, add
NPV calculation and put a graph (NPV/time in
this presentation)
Progress Report
MobiFun, 23.9.10
Status:
- Mockup (application)
- Market research
- Business plan
Risks:
- complexity of application to be competitive (differentiation)
- music rights
Contingency plan:
- more research and information about the Pakistani market
- improve and enrich our application
Next steps:
- demo version, business plan, consultation (NPV)