RAM. Revista de Administração
Mackenzie
ISSN: 1518-6776
[email protected]
Universidade Presbiteriana Mackenzie
Brasil
ALVES DA SILVA ANTERO, CECILIA; TAVARES, BRUNO; ANTONIALLI, LUIZ
MARCELO; TEIXEIRA DE FREITAS DE CARVALHO LIMA, AFONSO AUGUSTO; GAVA,
RODRIGO
COORDINATION OF JOINT ACTIONS IN MURIAÉ'S (MG) CLOTHING LPA
RAM. Revista de Administração Mackenzie, vol. 17, núm. 3, mayo-junio, 2016, pp. 158182
Universidade Presbiteriana Mackenzie
São Paulo, Brasil
Available in: http://www.redalyc.org/articulo.oa?id=195446414008
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http://dx.doi.org/10.1590/1678-69712016/administracao.v17n3p158-182. Submissão: 23 jul. 2015. Aceitação: 27 nov. 2015.
Sistema de avaliação: às cegas dupla (double blind review). UNIVERSIDADE PRESBITERIANA MACKENZIE.
Silvio Popadiuk (Ed.), Thaís Elaine Vick (Ed. Seção), p. 158-182.
c
coordination of joint actions
in muriaé’s (mg) clothing lpa
CECILIA ALVES DA SILVA ANTERO
Master’s Degree in Business Administration from the College of Business Administration
at the Universidade Federal de Viçosa (UFV).
Professor for the Business Administration Program at the Faculdade Dinâmica do Vale do Piranga.
Rua G, 205, Paraíso, Ponte Nova – MG – Brasil – CEP 35430-324
E-mail: [email protected]
BRUNO TAVARES
Doctor in Business Administration from the Department of Business Administration and Economics
at the Universidade Federal de Lavras (DAE-Ufla).
Professor for the Human Sciences Department at the Universidade Federal de Viçosa (CCH- UFV).
Avenida Peter Henry Rolfs, s.n., DAD, Campus UFV, Viçosa – MG – Brasil – CEP 36570-900
E-mail: [email protected]
LUIZ MARCELO ANTONIALLI
Doctor in Business Administration from the College of Economics, Management and Accounting
at the Universidade de São Paulo (FEA-USP).
Professor for the Department of Business Administration and Economics at the Universidade Federal de Lavras (DAE-Ufla).
Caixa Postal 3037, DAE, Campus Universitário, Lavras – MG – Brasil – CEP 37200-000
E-mail: [email protected]
AFONSO AUGUSTO TEIXEIRA DE FREITAS DE CARVALHO LIMA
Doctor in Production Engineering from the Department of Production and Systems Engineering
at the Universidade Federal de Santa Catarina (UFSC).
Associate Professor for the Department of Administration and Economics at the Universidade Federal de Lavras (DAE-Ufla).
Avenida Peter Henry Rolfs, s.n., DAD, Campus UFV, Viçosa – MG – Brasil – CEP 36570-900
E-mail: [email protected]
RODRIGO GAVA
Doctor in Business Administration from the Brazilian School of Public Administration and Entrepeneurship
of Fundação Getulio Vargas (Ebape-FGV).
Assistant Professor IV for the Humanities Department at the Universidade Federal de Viçosa (CCH-UFV).
Avenida Peter Henry Rolfs, s.n., DAD, Campus UFV, Viçosa – MG – Brasil – CEP 36570-900
E-mail: [email protected]
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• coordination of joint actions in muriaé’s (mg) clothing lpa •
A BSTRA CT
Purpose: It sought to understand the coordination of the local production arrangement (LPA), especifically clothing production in the City of Muriaé, MG-Brazil.
Originality/gap/relevance/implications: This study proposes the analytical
model for comprehending how coordinating happens, as well as indicate relations between the elements that compose it, and the implications for the way in
which these elements are manifested in a LPA context. It consists in an advance
for understanding governance in LPA. We suggest means for systematizing the
coordination of joint actions and mitigating challenges regarding means of production and means of coordinating.
Key methodological aspects: A qualitative/descriptive research was performed,
whose data was gathered through documents and partially structured interviews,
conducted with twenty agents of said LPAs. The data was processed through
®
NVivo software and categorized by the content analysis technique.
Summary of key results: It was found that the coordination is characterized by
low levels of formality, integration and participation of the business representatives, management structure made of some entities and average integration and
participation levels of the business representatives’ part. Results that support
other studies developed about the practice.
Key considerations/conclusions: It was identified factors that allow us to grasp
the complex reality and dynamics of a LPA, as well as criteria for systematizing
and comprehending how coordination happens and pointing out its implication in the development [of local business]. Out of strategies devised, it will be
possible to direct the activities of coordinators from others LPAs, fostering local
business development.
159
KEYWORD S
Local development. Governance in LPA. Integration. Organization. Participation.
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• AFONSO AUGUSTO TEIXEIRA DE FREITAS DE CARVALHO LIMA • RODRIGO GAVA •
1
160
IN T RO D U CT I O N
The Local Production Arrangements (LPAs) are recognized as wholesome
environments for business development, for they allow the possibility of gaining
advantages through them, producing better results and better market presence
(Alves, March, Patias, & Liszbinski, 2012). Many of these benefits are due to the
entities that coordinate actions in favor of LPA development (Lastres & Cassiolato, 2003).
These entities embrace public, private and non-governmental organizations;
among them, we can single out education and research institutions, financial
institutions, organizations for support, business organizations and the public
establishment (Tavares, 2011). The role of these entities is to foster the development of LPAs (Lastres & Cassiolato, 2003); Brazilian Micro and Small Business
Support Service and foster more competition through the intensification of the
relationship with the participants (Baptista & Alvarez, 2007).
As for the entities’ performance, the coordination of joint actions is an existing challenge in Brazil, due to LPAs problems such as: poor integration (Azevedo Filho & Ribeiro, 2011; Santos & Cândido, 2013), lack of planning (Carvalho,
2012), incipient participation (Campos, Trintin, & Vidigal, 2009) and lack of
knowledge of the reality (Baptista & Alvarez, 2007).
In the Pottery LPA of Campos dos Goytacazes (RJ), the survey performed
by Azevedo Filho and Ribeiro (2011) pointed towards the inexistent integration
between the local education and research institution and other entities affiliated
with the LPA. The actions implemented by the education and research institution were not aligned with the planning developed by entities responsible for
the LPA’s governance. Santos and Cândido (2013) verified that, in a survey performed in the Shoes LPA of Campina Grande (PB), that cooperation is hardly
disseminated, as there is a lack of integration between involved participants, and
activities are not satisfactorily developed, once they don’t concur to competiveness and development.
In a survey performed in the Clothing Manufacture LPA of Jaraguá (GO),
Carvalho (2012) found that business representatives do not adopt procedures for
planning. Campos et al. (2009), in a survey performed in the Clothing Manufacture LPA of Maringá (PR), have concluded that the incipient participation of
companies in the process of coordinating the activities and LPA’s decisions affect
the business and local development. According to Baptista and Alvarez (2007),
the role of the government in the Apparel LPA of Cianorte (PR) is ineffective due
to ignorance of reality of the APL, the relations of interests and conflicts between
participants.
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According to Azevedo Filho and Ribeiro (2011), Baptista and Alvarez (2007)
and Queiroz (2013), the coordination of joint actions is an important element
for the development, since the purposes of the LPA will be achieved through the
organization and conduction of these actions.
The findings of such aforementioned surveys concerning the problems in
successfully coordinating the LPAs reinforce the importance of efficient and
effective performance of participants. It also encouraged this study, guided primarily by the question: How does the coordination of joint actions performed by
the Clothing LPA in Muriaé (MG) occur?
With the purpose of answering the proposed question, a broad objective was
adopted: to characterize how the coordination of the Clothing LPA of Muriaé
(MG) happens. Specifically, we aimed to: 1. present the joint actions taken by
such LPA; 2. specify what are the factors taken into consideration for coordinating the joint actions in such LPA; and 3. identify what participant effectively
coordinates such LPA.
Considered one of the greatest references of the Brazilian textile market, the
Clothing Pole of Muriaé comprises the production of five other cities. It occupies a prominent position due to its significant share in the number and size of
establishments and number of garment industry employees; the City of Muriaé
ended up predominating in the pole thanks to such characteristics (Federation
of Industries of the State of Minas Gerais (FIEMG, 2010).
This study is justified by its focus on researches developed by academics
(Santos & Cândido, 2013) and politicians, as outlined in the Ministerial Decree
n. 200/2004 and Law 16,296/2006. Santos and Cândido (2013) consider the
LPA a strategy of joint action between the companies involved, once it implies
in the possibility of creating new jobs, increasing in exportation and technological development through the coordination of joint actions on behalf of local
development.
With regard to the support for LPAs, we can highlight, at a national level,
the Ministerial Decree n. 200/2004 establishing the Permanent Working Group
for Local Productive Arrangements (PWG LPA), in order to prepare and propose general guidelines for coordinated governmental action in supporting LPAs
across the country. In Minas Gerais, the public policy of supporting LPAs, ratified by
the Law n. 16,296/2006, was created to strengthen regional economies through
the integration and complementarity of local supply chains and the generation of
permanent cooperation processes, diffusion and innovation.
In addition to this introduction, this document is composed by five other
sections. The theoretical framework will present some our understandings about
LPA Coordination. In methodological procedures, the paths we followed for the
performance of this study will be covered. In the fourth section, the survey data
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will be presented and analyzed. In the final considerations, some general thoughts on the results will be presented; constraints and possibilities for further
studies, will be identified; and followed by the references used.
2
162
LPA’S CO O RD IN AT ION
Coordination is related to the organization and conduction of activities performed by LPA participants’ – a high level of organization and control is a key element
for the achievement of their goals. The intensity and complexity of joint actions performed by a LPA highlight the need for coordination in its implementation.
For understanding the coordination of a LPA, we chose to highlight factors
related to the organization and conduction of joint actions. Specifically, the organization is comprised of formality, management structure and conduction, integration and participation. In the organization, we observe the procedures and
management style adopted by the LPA, by means of formality and management
structure.
Formality is related to the adoption of procedures and operations for standardization, planning, implementation and control, which determine the organization of activities of the LPA. It is important to predefine such procedures
and operations so a standardization of activities performed by the participation
of LPA can occur.
In some cases, the adoption of such procedures and operations contributes
to the adequacy of LPA companies to norms and principles related to sustainability and fiscal and social responsibility. In general, standardization favors the
implementation of activities related to APL and facilitates access to new markets,
due to the efficiency afforded by the organization and optimization of processes
and procedures (Azevedo Filho & Ribeiro, 2011).
As regards to planning, the actors are able to define a set of actions to guide
innovative activities, quality and sustainability and decide how they will be implemented to achieve the objectives of the LPA. Thus, the actors are also able to act in
an organized and coordinated manner, setting the criteria to control the activities
and allowing the previously defined objectives to be achieved (Azevedo Filho &
Ribeiro, 2011; Calheiros, 2010; Nagamatsu, Resende, & Hatakeyama, 2009).
An important factor in planning, implementation and control is the awareness
of the participants with regard to the need for planning of joint actions in developing the LPA (Calheiros, 2010).
With respect to the activities linked to planning, implementation and control, we can highlight the regular meetings, in which aspects to the disclosure of
information and control of activities can be discussed. The meetings have also
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an important role on the integration of participants, once they allow for more
proximity and strengthening of relationships (Azevedo Filho & Ribeiro, 2011;
Villela & Pinto, 2009).
Management structure is identified by the manner in which the coordination is performed by the LPA participants: self-management, coordination
from a company and coordination from an entity. Factors such as the number
of participants, objectives and interaction are observed to define the management structure. Depending upon the adopted coordination, this factor can
change according to increase or decrease of the number of participants in the
LPA, the complexity of objectives and the density of interaction (Balestrin &
Verschoore, 2008).
In self-management, there are a few actors, the objectives are not very complex and interaction between the participants is dense, which makes easier sell-managed coordination. Coordination performed by a company is characterized
by a larger number of actors present in the LPA and complexity of objectives
and interaction between the participants. As a consequence of this management
style, the company’s dependence on the other participants can be highlighted,
and lead to the weakening of interaction links and shared objectives (Balestrin &
Verschoore, 2008).
When the coordination is performed by an entity, the objectives and interaction between the participants are even more complex. However, this coordination method is more efficient than the others, presenting as consequences a greater involvement from the participants, greater competiveness and a reduction
in levels of complexity of both objectives and interaction, due to the adjustment
of vision and interests of participants (Balestrin & Verschoore, 2008).
In the LPA, the method of coordination is similar to the task performed by
the participant responsible for performing it. In self-management, there is a
concentration of efforts for self-benefit, for the actions performed by the participants are, individually, directed to the development of their own company. In
this form of coordination, standardization of interest and conciliation of goals
give way to the maximization of individual interests and individual goals (Azevedo Filho & Ribeiro, 2011; Sacomano Neto & Paulillo, 2012; Teixeira, Villardi,
Cruz, & Menezes, 2008).
When the coordination is performed by a company, there is a greater concern for the standardization of activities performed in the LPA with regard to
the sector rules of activities. When the coordination is performed by an entity,
however, there is commitment with the integration between the participants,
the capacitation of companies, betterment of cooperation, standardization of
interests and conciliation of objectives. In this manner of coordination, the
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164
need for proximity to the other actors and the knowledge of LPA’s reality are
stressed out (Azevedo Filho & Ribeiro, 2011; Sacomano Neto & Paulillo, 2012;
Teixeira et al., 2008).
As for the actor responsible for carrying out the coordination, entities are
highlighted in this role. Among the entities present in the LPA, responsible for
carrying out the coordination, business organizations have a prominent place
(Alves et al., 2012; Azevedo Filho & Ribeiro, 2011; Nagamatsu et al., 2009;
Sacomano Neto & Paulillo, 2012; Teixeira et al., 2008). The type of coordination
exercised in the LPA is directly related to the actions performed by the actor
responsible for its coordination, the objectives and the intended benefits.
Therefore, the most appropriate type of coordination is the one that best meets
the needs of the actors and provides further development to the LPA (Sacomano
Neto & Paulillo, 2012).
How the LPA is conduced is another factor that allows us to understand the
coordination and is concerned to the integration and participation of actors. In
LPA, the integration determines how connected are the actors, and can be perceived by observing their presence, proximity and influence.
The presence of actors in the LPA favors the emergence of cognitive, cooperative and strategic interactions. These interactions facilitate the implementation of joint actions (Baptista & Alvarez, 2007; Cario & Nicolau, 2012). The
actors present in the LPA interact to achieve common goals, and their presence in the same territory facilitates the development of the competitiveness of
enterprises.
As a result of this presence, we highlight the emergence of other subsidiary
activities, the presence of suppliers, the generation of knowledge in the relationship between companies and suppliers, in the procurement of raw materials,
professional training and in the hiring of specialized services. This interaction is
directly related to the development of the actors and, therefore, of the LPA (Alves
et al., 2012; Azevedo Filho & Ribeiro, 2011; Campos et al., 2009; Guerreiro, Monteiro, & Nanni, 2009; Santos & Cândido, 2013).
The presence of actors in the LPA implies the existence of complex relationships and multiple interests organized and conducted by creating strong
links to a convergent point, in order to facilitate the development. Entities play an
important role in the creation of such bonds to stimulate and facilitate the cooperation in order to carry out joint actions. In some cases, this action is crucial
in maintaining companies in the APL (Azevedo Filho & Ribeiro, 2011; Santos &
Cândido, 2013; Zambrana & Teixeira, 2013).
Consequently, the proximity of actors in the LPA happens due to their presence and permanence in the same space, resulting in closer relations between
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enterprises and organizations and the existence of ties that facilitate the implementation of joint actions, which favor the achievement of their objectives and
the development.
This proximity provides benefits such as: exchange of information to assist
in the introduction of new materials, getting new suppliers, loaning of raw
material and joint purchases. The spatial proximity of actors is a very important factor for the development of the LPA (Almeida & Albino, 2011; Azevedo
Filho & Ribeiro, 2011; Campos et al., 2009; Cario & Nicolau, 2012; Santos &
Cândido, 2013).
On its turn, that influence is due to the leadership exercised by an actor
over the others. Each actor plays different forms of influence. It is interesting to
observe how the actions of one may influence the conduct and organization of
activities implemented in support of the LPA. The influence practiced by actors
can be understood as an act of promoting actions that favor the strengthening of
relations and encourage the achievement of common benefits, aiming at satisfactory regarding its development (Santos & Cândido, 2013).
In the LPA, each actor plays a different kind of influence depending on the
activity performed (Almeida & Albino, 2011; Queiroz, 2013): entities (development and maintenance of cooperative actions), educational institutions and research (promotion of integration with businesses by providing solutions to their
problems), business organizations (stimulation and encouragement of joint
actions) and the government (efficient action that facilitates coordination) (Campos et al., 2009; Queiroz, 2013; Zambrana & Teixeira, 2013).
As for influence, the role of the government is important to encourage cooperation between actors in the organization and conduct actions and obtain support for the LPA. It is understood that it is important to identify different types of
actors able to mobilize and lead others to offer different forms of support to the
LPA’s development (Azevedo Filho & Ribeiro, 2011; Queiroz, 2013; Zambrana &
Teixeira, 2013).
Conduction is also understood through participation, which is related to the
centrality of decision-making and the involvement of actors in resolutions regarding the LPA’s decision-making process.
The centrality of the decision-making process involves the participation of
a small number of actors in resolutions, while a decentralized decision-making
process means greater participation and better coordination, resulting in good
results for the LPA (Azevedo Filho & Ribeiro, 2011; Santos & Cândido, 2013).
The centrality of resolutions is lower when the decision-making process is characterized by the engagement of all actors present in the LPA to jointly discuss
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the matters. The presence of business organizations, the advisory board, for
example, makes the decision-making process centralized. The centralization of
decisions, particularly those related to the formalization of activities performed
in the LPA, discourages participation (Azevedo Filho & Ribeiro, 2011; Villela &
Pinto, 2009).
In order to keep the features of LPA, the decision-making process should be
decentralized and composed of democratic practices of intervention and participation of different actors, able to reconcile their interests in behalf of the development of a LPA (Alves et al., 2012; Azevedo Filho & Ribeiro, 2011; Campos et al.,
2009; Guerreiro et al., 2009; Nagamatsu et al., 2009; Santos & Cândido, 2013;
Villela & Pinto, 2009).
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MET H O D O L O GY
For this paper, a qualitative research of descriptive character was carried
out, involving the gathering of data by direct contact of the researcher with the
researched situation, including the phenomena from the perspective of subjects
(Godoy, 1995; Gil, 2002).
As regards to the source, primary and secondary qualitative data have been
used (Collis & Hussey, 2005; Gil, 2002), the first obtained from semi-structured
interviews, and the later acquired from the last General Register of Employed
and Unemployed (Caged), from 2013, and Muriaé and Region Clothing Industry
Diagnostic of 2010.
The interview with semi-structured script, adopted as a data collection technique (Collis & Hussey, 2005; Gil, 2002; Richardson, 1999), was held during
the month of July 2014, through audio recording, with the permission of the
respondents, and subsequently transcribed. The survey was conducted in the
clothing sector of the City of Muriaé, MG, whose selection is based on the analysis of data regarding the distribution of establishments and employment in that
industry collected from the Annual Social Information Report (Rais) of 2009,
which emphasizes the clothing industry participation of Muriaé in Minas Gerais
economy in a number of establishments and jobs created.
Twenty representatives from companies or entities of the Clothing LPA of
Muriaé (MG) were interviewed, with the justification of consenting in participating in the interview. To keep the sources’ integrity, these representatives were
identified as: Interviewee 1, Interviewee 2, Interviewee 3 and so on, as explained
in the following table which sets out the profile of the subjects participating in
the research.
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Chart 1
INTERVIEWEES’ PROFILE
IDENTIFICATION
TYPE OF ACTOR
GROUP
TITLE OF INTERVIEWEE
Interviewee 1
Entity
Financial institution
Co-owner
Interviewee 2
Entity
Financial institution
Customer support manager
Interviewee 3
Entity
Business organization
Manager
Interviewee 4
Company
Outfitter
Manager
Interviewee 5
Company
Clothing company
Co-owner
Interviewee 6
Entity
Business organization
Chairman
Interviewee 7
Company
Clothing company
Co-owner
Interviewee 8
Company
Outfitter
Business manager
Interviewee 9
Company
Clothing company
Owner
Interviewee 10
Company
Clothing company
Financial assistant
Interviewee 11
Company
Clothing company
Co-owner
Interviewee 12
Company
Clothing company
Co-owner
Interviewee 13
Entity
Teaching and research
institution
Business administration
course coordinator
Interviewee 14
Company
Clothing company
Co-owner
Interviewee 15
Company
Clothing company
Administrative manager
Interviewee 16
Entity
Support organization
Technical analyst
Interviewee 17
Entity
Public power
Town secretary for the
economic development
Interviewee 18
Entity
Support organization
Director
Interviewee 19
Entity
Business organization
Regional representative
Interviewee 20
Entity
Business organization
General coordinator
Source: Elaborated by the authors.
The first interviewees were identified through desk research (Gil, 2002) and
the others through statements made in the interviews, which we brought to an
end once they became repetitive (Baldin & Munhoz, 2011).
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To analyze the data obtained in the survey, we adopted the content analysis
technique (Chart 2) performed with support of the NVivo® software, through which
the steps of pre-analysis and coding and inference were carried out (Bardin, 2009),
and interpretation phase based on the precepts of Laville and Dionne (1999).
At the stage of pre-analysis, there is the organization and systematization of
the material in question, in which the following processes are performed: floating
reading, choice of documents, formulation of hypotheses and objectives, referencing the contents and elaboration of indicators. The encoding and inference of the
material phase involves the definition of categories and the identification of reporting units and context units in the documents. The interpretation phase regards
the processing of results, inference and interpretation (Bardin, 2009).
In this study, we performed a thematic review of the categories analyzed,
based on a closed grid, through the strategy of analysis and a qualitative pairing
interpretation, taking the phrase as a category of analysis and the word as framing device as detailed in Chart 2.
Chart 2
CONTENT ANALYSIS OF INTERVIEWS IN THE
CLOTHING LPA OF MURIAÉ (MG)
CLASS THEME
CATEGORY
Procedural Governance in
LPA Governance (Cançado, Coordination
Tavares & Dallabrida, 2013)
CATEGORY INDEX SUBCATEGORIES
Organization
Conducting
Coordination by companies
Coordination by entities
Coordination by entities and
companies
Source: Elaborated by the authors.
In addition to the matters set out in Chart 2, we used criteria for analysis and
classification forms of organizing and conducting elements to support the construction of knowledge regarding the Clothing LPA of Muriaé (MG), as outlined
in the following section.
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4
PRESENTATION OF DATA AND ANALYSIS
What is being coordinated? How is it being coordinated? By whom is it being
coordinated? The answers to these questions, which refer to specific objectives,
guided the construction of this section. Knowing that some LPA actors serve to
promote its development, we emphasized that joint actions (what) are organized
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and conducted by the actors (who) through factors (how) that are used to understand the coordination of a LPA.
In featuring the coordination of the Clothing LPA of Muriaé (MG), we identified, analyzed and interpreted information about procedures for the organization and conduction of joint actions taken by the actors, as outlined in Figure 1.
While recognizing the dynamics and complexity of the LPA, to enable a better view of the coordination of joint action in Figure 1, we laid out the following
factors in a static way: elements, factors and rating criteria.
In the semicircles, we highlighted the elements needed to for the happening
of LPA coordination, because the implementation of a joint action requires procedures to guide the conduction and behavior of those involved. The arrows show
the existing relationship and mutual influence between these elements. On half of
each semicircle, the factors required to perform the conduction and organization
of joint actions, which are also related and exert mutual influence, are highlighted.
The classification criteria, represented by the outer rectangle, allow us to
analyze the related factors which define the way the actors coordinate joint
actions can possibly make it possible for them to achieve their intended goals.
Figure 1
COORDINATION OF JOINT ACTIONS IN LPA
Coordination
Standardization
Planning
Implementing
Controlling
Organization
Formality
Integration
Presence
Proximity
Influence
Number of companies
Objective of joint action
Interaction between
the actor
Management
structure
Participation
Conduction
Decision-making
process
Participation in the
promoted activities
169
Joint action
Results (benefits)
Source: Elaborated by the authors.
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Among the factors, the management structure has three classifications: self-management, coordination by company and by coordination by an entity. Other
factors can be categorized by low, medium and high level, whose classification
depends on the results identified in each classification criterion. There is a prime
situation, as for the coordination, when it is possible to identify high levels of
formality, integration and participation and a coordinator that truly knows the
reality of the LPA and that represents and attends to its collective interests. This
prime situation formed the basis for analyzing the coordination of Clothing LPA
of Muriaé seen below.
As for the joint actions taken by the LPA, we gathered many initiatives from
the interviews, which are represented below in Chart 3.
Chart 3
JOINT ACTIONS TAKEN BY THE CLOTHING LPA OF MURIAÉ (MG)
JOINT ACTION
OBJECTIVE
ENTITIES INVOLVED
Labor training
To offer training for the
companies’ workers
Sebrae-MG e CDL Muriaé
To promote the development of
the companies
Condesc, Sebrae-MG, SMDE and
Senai
To offer industrial sewing courses
at the Open and Integrated Minas
Gerais University (Uaitec)
Condesc
Tech consulting
To identify possible failures in the
companies’ productive process
Sebrae-MG and Senai
Promotion of
events
To inform and invite entrepreneurs
to participate in events organized
in the LPA
Condesc, CDL Muriaé, SMDE and
Sindivest-MG/Muriaé.
Meetings to
promote the
products
To present products and identify
demand.
To offer information on the
obtaining and utilization of
credits
Labor training
170
Sindivest-MG/Muriaé and Brazilian
Post Offices (Correios)
Condesc, SMDE and SindivestMG/Muriaé and Agra Soluções
Source: Elaborated by the authors.
The following entities are highlighted: Agra Soluções, Muriaé’s Shopkeeper’s
Board (CDL Muriaé), Economic, Social and Cultural Development Center of
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Muriaé (Condesc), the Brazilian Federal Post Office Services (Correios), the
National Industrial Apprenticeship Service (Senai), the Clothing Industry Union
of Minas Gerais (Sindivest-MG/Muriaé) and the Municipal Secretary for the
Economic Development of Muriaé, all of which perform the following activities:
offering lines of credit, supporting business transactions, bringing knowledge/
technology, offering transportation services, management support, offering qualification, promoting actions to benefit businesses, and joint actions that foster
the town’s development.
It was noticed that the joint actions carried out in the LPA, led by representatives of the participant entities have few diverse goals and are concentrated in
labor training, technology consulting and organization of events and meetings.
The lines of the following respondents refer respectively to the joint actions
highlighted in Chart 3:
So this is all a course we have... to be developing this work for the industry and
those who trade in their manufactured products (Interviewee 3, personal communication, July 2014).
My organization has a partnership with Condesc and Senai, Sebrae. As Sebrae
has several actions for the clothing sector (Interviewee 6, personal communication, July 2014).
We also have Uaitec, the Uaitec is for labor training... (Interviewee 6, personal
communication, July 2014).
[...] A work that is performed by Sebrae alongside Senai in which we try to... reduce waste, increase the productivity, improve the layout of the factory, is... training
the production process staff, making better use of the raw material (Interviewee
16, personal communication, July 2014).
[...] There is the Sindivest, right, the fosterer in this matter of training, development... (Interviewee 9, personal communication, July 2014).
Basically the activity... is marketing the product... trying to make the entrepreneur acknowledge how to get credit and how to use that credit for their benefit
(Interviewee 8, personal communication, July 2014).
By observing the objective and diversity of joint actions, it should be emphasized that, given the number of actors involved and the participants in the interview, in order to consider the purpose of promoting the development to have
been satisfactorily achieved, actions should be identified that benefitted different
types of actors, who had a certain diversity, different objectives that involved a
larger number of representatives of companies and entities.
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As regards to formality, whose analysis and interpretation occurred by
observing the classification criteria presented in Figure 1, it was found that in
the Clothing LPA of Muriaé (MG), joint actions are practiced by actors in different ways. Most respondents stated that they adopt procedures previously established, unplanned actions and do not have any control of the results:
[…] As for planning, if I’d grade it, it would be a grade 3 out of 10, just for not grading it at all. It’s very weak. I think we are very disorganized in this area of planning, of finding solutions (Interviewee 5, personal communication, July 2014).
There isn’t anything planned (Ah... let’s visit so many such and such companies,
let’s “do” so many companies a month. There isn’t any planning for that. We go
only when there is a demand for it (Interviewee 16, personal communication,
July 2014).
Only one interviewee adopts planned procedures, plans the action and takes
control of the results:
Before the beginning of every course, we sit down... and outline what we want
to achieve with that course. And this evaluation happens during throughout the
course (Interviewee 20, personal communication, July 2014).
172
It was noticed that there is little formality in conducting joint actions, because the actors do not adopt procedures previously established for the execution of
activities inherent to the actions. It was observed that the actors mostly do not
plan. When they identify the demand for an action, they hold meetings to define
the tasks of each actor involved and how the action will be taken. Likewise, there
is no specific activity for controlling the results.
According to the interviewees, the control of the results is done to see if
the goal was reached, without the need to identify the factors that influenced
the result. The specificity of a joint action, i.e., the fact that each action requires
different forms of action justified such behavior.
As for the management structure, analyzed and interpreted from the classification criteria set out in Figure 1, it was found that in the Clothing LPA of
Muriaé (MG) there are 359 companies, according to the Caged database from
the year 2013, among which can be identified several goals. However, the representatives of companies, for the most part of it, do not conduct joint actions, they
do not cooperate:
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There is very little of it for a number of reasons, not because we don’t want it
(Interviewee 5, personal communication, July 2014).
I can’t see this cooperation as something fully developed, no […] (Interviewee 18,
personal communication, July 2014).
When the development of the analyzed LPA is considered, joint actions, in
most cases, are carried out by the representatives of entities:
I think entities get along well [...] (Interviewee 6, personal communication, July 2014)
I think there is a cooperation among the entities […] (Interviewee 18, personal
communication, July 2014).
The existence of different interests for the development of that LPA and the
emphasis on effective participation and involvement of the representatives of
companies were observed for the purpose to analyze the promoted joint actions;
from said analysis, it was found that the representatives of entities are the ones
that organize and conduct joint actions in the LPA of Muriaé (MG).
Regarding the integration, analysis and interpretation, which were made
through the classification criteria shown in Figure 1, one may notice the presence of different groups of actors in that LPA, as can be seen by the respondents’
profiles in Chart 1. The companies develop the main activity with respect to the
production, and production support activities, such as supply of raw materials
and transport, and their representatives are focused on developing its core business, without being able to participate in other actions.
By their turn, the entities develop activities in order to support companies,
and the performance of their representatives is crucial for the development of
companies. Among the entities, we can highlight the Condesc, Sebrae-MG, Senai,
Sindivest-MG/Muriaé and SMDE, whose representatives are committed to foster
the development of LPA through the implementation of joint actions, as outlined
in Chart 3. It was found that representatives of entities in the LPA carry out joint
actions to facilitate the synchronization of actors with regard to improvement, growth and development of companies, making their commitment to it very clear.
As regards to the proximity and influence, it was found that some respondents do not relate to other actors:
[...] I have to me that there is a lack of amalgamation. We could be more close-knitted for performance reasons, the development of local industry (Interviewee
13, personal communication, July 2014).
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Other interviewees admit to have other kind of relationship:
We always carry out activities together and participate together [...] Basically, the
joint activity is marketing... (Interviewee 1, personal communication, July 2014).
Actors that exert some kind of influence over the others were identified:
Yes, we do have it, because here in Muriaé there are older clothing companies
that are larger, that always end up serving as a reference for those who are just
starting... (Interviewee 9, personal communication, July 2014).
It was found that the representatives of companies, as they are focused on
the development of their activity, do not keep in touch, almost do not realize any
joint action, and are not involved in issues related to the Clothing LPA:
If they are engaging more [...] And, as they do not engage, they do not absorb
what is happening (Interviewee 3, personal communication, July 2014).
The majority of businessmen jas a very individualistic behavior, they do not engage.
(Interviewee 4, personal communication, July 2014).
Among the representatives of the, they often contact each other, fostering
proximity:
Very positive. Among the entities, we have no differences, we are not jealous nor
envy one another. We are not picky (Interviewee 6, personal communication,
July 2014).
We could perceive that the influence of enterprises and organizations
happens by how they engage with regard to development. The influence exercised by older companies that are reference for the outstanding position they
occupy, their knowledge regarding clothes manufacturing and their adoption of
appropriate strategies regarding growth and development.
174
Yes, we do have it, because here in Muriaé there are older clothing companies
that are larger, that always end up serving as a reference for those who are just
starting [...] (Interviewee 8, personal communication, July 2014).
The influence of entities is exercised in different ways, catering to: initiatives
for development, conduction of actions, promotion of events, participation of
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entrepreneurs at events, involvement of the representatives of companies in the
Clothing LPA’s issues and engaging in these issues.
We examined whether the integration of the representatives of entities in the
Clothing LPA, due to the large number of actors committed to its development,
the proximity between them and their influence to carry out actions committed
to the development of said LPA.
As for participation, it was analyzed and interpreted according to the classification criteria highlighted in Figure 1, observing the activities promoted in the
Clothing LPA of Muriaé (MG), we can emphasize the meetings, to which the
representatives of companies seldom attend:
No, I’m often asked to join, sometimes I’m not, sometimes I do not participate,
other tomes, I don’t have time to attend meetings (Interviewee 7, personal communication, July 2014).
I myself don’t go to the meetings [...] why? I have no patience. You go there 6
o.m. and sit down to solve a lot of things knowing that next day will be stressing
(Interviewee 9, personal communication, July 2014).
Each time, there are different people (Interviewee 4, personal communication,
July 2014).
The attendants of said meetings are different each time; there isn’t any attendance, due to the lack of perception as to the benefits, to the exclusive dedication to
one’s own company, and to a lack of confidence due to the failing of previous actions.
The participation of the representatives of entities in the actions promoted
in the aforementioned LPA is significant, due to the understanding of benefits of
joint action, as are the entities that promote the actions undertaken in the LPA.
I think they are participative, they are present, and everything ends up going
through some entity (Interviewee 1, personal communication, July 2014).
Specifically, when the participation in the decision-making process is considered, a similar context for participation in the actions promoted is identified:
companies almost do not participate and the representatives of entities are very
involved.
[…] I haven’t attended Sindivest-MG/Muriaé’, Condesc’ meetings alongside
other businessmen to discuss actions, proposals in a long time […] (Interviewee
2, personal communication, July 2014).
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[...] The decisions are made there [...] (Interviewee 10, personal communication,
July 2014).
We keep ourselves distant from this situation (Interviewee 15, personal communication, July 2014).
The Condesc engages in it because it was created to support the clothing industry... (Interviewee 6, personal communication, July 2014).
[...] the Condesc, the Sindivest-MG/Muriaé, the Senai, the SMDE... have an active voice in the meetings (Interviewee 18, personal communication, July 2014).
It has been found that in the Clothing LPA of Muriaé (MG), the decisions
are made by the representatives of entities and by a very small number of companies. These resolutions will generate actions to benefit all businesses. Therefore,
the incipient participation of entrepreneurs can generate dissatisfaction and
distrust of actions to be implemented and with respect to the decision-making
process.
5
176
FIN AL CO N S ID E RAT I O NS
To characterize how the coordination of the LPA of Muriaé (MG) happens,
we identified, analyzed and interpreted information regarding the organization
(formality and management structure) and conduction (integration and participation) of joint actions undertaken by it.
Regarding the formality, it was found that such LPA is poorly organized, as the
actors do not plan for the most part, do not follow pre-established procedures for
carrying out these actions and do not control the results. The inefficiency of actors
responsible for coordinating is highlighted as a direct implication of this situation.
The management structure of the Clothing LPA of Muriaé (MG) is comprised by entities whose representatives seek alternatives to reconcile the various
interests of actors in favor of actions that contribute to the development of the
LPA. This type of structure is very likely to facilitate the integration of actors,
training companies, improving cooperation, standardization of interest and conciliating the companies’ goals.
As for integration, it is clear that there is a constant involvement of the representatives of entities in the implementation of joint actions, and they exert a
strong influence over other actors in the LPA regarding involvement and participation. Among the representatives of companies, it was found that, despite the
presence in the same territory and the similarity of the activity performed, there
was any interaction or relationship of any kind among them. However, it was
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emphasized that the traditional companies that participate in the LPA influence
the others due to their tradition and the quality of their products. The result of
actions of the representatives of entities is the strengthening of relations and
the emergence of strong ties and making easier to conduct joint actions, and the
achievement of their objectives, contrary to what tends to happen with the representatives of companies.
Regarding the participation in the resolutions about the intended objectives
and priorities for actions to be implemented, the entities decide the future of the
LPA. Business representatives participate in incipient form, due to their commitment to business management. Representatives of the entities recognize those
reasons for the lesser participation of the representatives of companies, and to
value it, they are committed to increase their involvement. The behavior of the
representatives of companies results in centralized actions, little cooperation,
and impaired coordination, compromising the development of the LPA.
The coordination of joint actions is exercised by Condesc, Sindivest-MG/
Muriaé and SMDE entities, whose representatives are constantly searching for
alternatives to promote the development of enterprises and also exert influence
over other organizations and companies as to their involvement and participation. The Sebrae-MG and Senai entities occupy a prominent place for their committed performance by fostering the enhancement of the companies and their
significant influence in carrying out actions aimed at the development, especially for being nationally recognized institutions.
It is known that the management structure identified in the LPA tends to be
more efficient as the involvement of actors, reducing the complexity of objectives
and interaction, as emphasized by Balestrin and Verschoore (2008). However, it
was noticed that the LPA presents low levels of formality, integration and participation of companies. In order to overcome the implications of such a finding, the
realization of a continuous and frequent form of planning is suggested. According to findings of Campos et al. (2009) and Carvalho (2012), the participation
and the involvement of actors facilitates coordination by providing information
on improvements to be carried out and facilitate the implementation of actions
that meet their real needs.
Therefore, planning is important for both setting goals for the development
of the Clothing LPA and for presenting means of achieving them. The definition
of procedures to guide the actions of actors in the realization of a joint action is
required and may occur during the planning stage. Initially, meetings should
be held in order to involve the largest possible number of actors and in order to
make them aware of the need to conduct the planning, the benefits to be obtained and the importance of their participation. Specifically, regarding the partici• RAM, REV. ADM. MACKENZIE, 17(3), 158-182 •
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pation, we must clarify that the greater the number of actors involved, the better
the performance of entities with respect to achieving the needs of companies.
This study presents limitations, such as the difficulty of generalizing the
results of the research, the translation of the concept of governance in LPA for
the non-academic environment, the fact that the survey was performed in a specific moment in time. Other studies, based on data evidence, after a longitudinal
conception and a greater experience of the researcher with the researched subjects could enrich this work. Thus, it is suggested to continue the study in the
researched LPA, as well as the replication of the study in other realities.
This study expanded the understanding regarding the coordination of LPA
by defining detailed procedures for its understanding. The need to detail elements and criteria for analysis and identification of the links between them was
emphasized. It also emphasized the identification of factors that influence the
individualistic behavior of the representatives of companies and the consequences of this behavior in the development of the LPA, which may warrant the adoption of practices to change such behavior.
COORDENAÇÃO DAS AÇÕES CONJUNTAS
NO APL DE VESTUÁRIO DE MURIAÉ-MG
RESUMO
178
Objetivo: Buscou-se compreender a coordenação do arranjo produtivo local
(APL) de vestuário de Muriaé, MG-Brasil.
Originalidade/lacuna/relevância/implicações: Este estudo contribui ao propor o
modelo analítico para compreender a coordenação, bem como ao apontar relações entre os elementos que a compõem e as implicações quanto à forma como
tais elementos se manifestam no contexto do APL. Consiste num avanço quanto
à compreensão da governança em APL, pois foram ofertados meios para sistematizar a coordenação de ações conjuntas e mitigar desafios relativos à definição
de formas de cooperação e meios de coordenação.
Principais aspectos metodológicos: Foi realizada uma pesquisa qualitativa/descritiva, cujos dados foram coletados por meio de pesquisa documental e entrevista semiestruturada com vinte representantes de atores do referido APL. Os
dados foram processados por meio do software NVivo® e categorizados por meio
da técnica de análise de conteúdo.
Síntese dos principais resultados: Constatou-se que a coordenação é caracterizada
por baixos níveis de formalidade e de integração e participação dos representan• RAM, REV. ADM. MACKENZIE, 17(3), 158-182 •
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tes das empresas, estrutura de gestão formada por algumas entidades e níveis
médios de integração e participação dos representantes das entidades. Resultados que suportam outros estudos desenvolvidos sobre a temática.
Principais considerações/conclusões: Foram identificados fatores que permitiram abarcar a realidade complexa e dinâmica de um APL bem como critérios
para sistematizar e compreender como ocorre a coordenação e apontar suas
implicações no desenvolvimento. A partir das estratégias identificadas, será
possível direcionar a atuação dos coordenadores de outros APLs no fomento do
desenvolvimento empresarial e local.
PA L AVRA S - CH AVE
Desenvolvimento local. Governança em APL. Integração. Organização. Participação.
COORDINACIÓN DE LAS ACCIONES CONJUNTAS
EN EL APL VESTUARIO DE MURIAÉ-MG
RESUMEN
Objetivo: Se bucó comprender la coordinación del Arreglo Productivo Local
(APL) de Vestimenta de Muriaé, MG-Brasil.
Originalidad/laguna/relevancia/implicaciones: Este estudio contribuye proponiendo el modelo analítico para comprender la coordinación tanto como las relaciones entre los elementos que lo componen y las implicaciones para la forma en
que estos elementos se manifiestan en el contexto APL. Es un gran avance como
la comprensión de la gobernabilidad en LPA, porque fueron ofrecidos medios
para sistematizar la coordinación de acciones conjuntas y mitigar desafíos relacionados com la definición de formas de cooperación y coordinación.
Principales aspectos metodológicos: Fue realizada un estudio cualitativo/descriptivo, con datos colectados a través de investigación documental y entrevista
semiestructurada con veinte representantes de actores de los dichos APL. Los
®
datos fueron procesados mediante
​​
el software NVivo y categorizados por la técnica de análisis de contenido.
Síntesis de los principales resultados: Se constató así que la coordinación se
caracteriza por bajos niveles de formalidad, integración y participación de los
representantes de las empresas, estructura de gestión formada por algunas entidades y niveles medios de integración y participación de representantes de las
entidades. Resultados que apoyan otras investigaciones realizadas sobre el tema.
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Principales consideraciones/conclusiones: Fueron identificados factores que
permitieron abarcar la realidad compleja y dinámica de un APL, bien como criterios para sistematizar y comprender cómo es la coordinación y sus implicaciones
en el desarrollo local. De las estrategias estrategias identificadas será posible dirigir la actuación de los coordinadores de otros APLs en el fomento del desarrollo
empresarial y local.
PA L A BRA S CL AV E
Desarrollo local. Gobernabilidad en la LPA. Integración. Organización. Participación.
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