Hen House’s Mobile Strategy Makes
Grocery Shopping Fun, Engaging
Keeping Customers Engaged
Neighborhood market chain Hen House wanted to create a mobile app
marketing strategy that was totally unique in the marketplace—and would
bring in more millenial customers. They already used a targeted text
campaign that sent deals to customers and tracked buying behavior. Now,
they wanted a mobile strategy to engage those same clients—and give
them a fun, rewarding grocery shopping experience.
Making Shopping Convenient
Moblico set out to increase the engagement and value of their apps by
adding actionable insights, trigger events, and targeted communications.
They developed an app with the simplicity of a shopping list—and the
robustness of a complete mobile platform—to expand Hen House’s existing
text messaging campaign. They also integrated the store’s coupons and
added exclusive deals, available only through the app.
Bringing the Brand to Millennials
As customers use the app, it learns their buying behavior to push and text
deals to them that are directly relevant to their needs—whether it’s kids’
snacks and toiletries for a family, or cheap dinners for college students.
Customers in the Hen House rewards program can track progress toward
free products, and receive notifications when these products go on sale.
They can even receive push notifications of daily specials, limited-time
offers, and nearby events as they drive into the parking lot.
Hen House customers now get just-in-time offers
and exclusive deals as they shop—to make the
grocery experience more convenient, rewarding.
Results
 Increased customer
engagement
 Better brand loyalty
 Increased retention
 More millennials
Better 1-on-1 with Customers
Since implementing Moblico’s mobile marketing strategy, Hen House has
seen a distinct increase in customer engagement and retention.
Customers are now more loyal to the Hen House brand because it’s easier
to find deals that match their interests. And they are reaching a greater
segment of the coveted millennials market, who live on their smartphones.
“We wanted to make our customers’ app ‘chirp’ and get their attention so
that the experience of shopping in our marketplaces would be more fun,
engaging, and valuable.”
—Lindy Zimmerman, Marketing Coordinator, Hen House
www.moblicosolutions.com • @Moblico • 855-MOBLICO • 1719 W 39th Street • Kansas City, MO