SUCCESS STRATEGIES FOR
TODAY’S MEDIA
A PRACTICAL, EXPERIENCED-BASED DEVELOPMENT
PROGRAM
FOR PROFESSIONALS IN CHINESE MEDIA
WHY THIS PROGRAM:
Great change brings great challenge – and great opportunity.
The recent announcement by GAPP to accelerate the movement of market-oriented
news organizations and publishers to full-fledged commercial players
is such an challenge – and opportunity.
Don Brown and Abe Peck can guide your staffs into the cross-platform future necessary
for commercial success. Both Brown and Peck have years of practical experience on
both the editorial and business sides of publishing. Their insights have informed
seasoned staffers in the U.S., Europe, Latin America and Asia – including numerous
media houses throughout China. In addition, they have mentored bright professionalsto–be at Columbia University’s School of International and Public Affairs and
Northwestern University’s Medill School of Journalism and Media Management Center.
Together, Brown and Peck can help your company maximize its audience touch points,
align its publishing mission and operating functions, generate compelling content and
suggest ways to maximize your revenue potential.
PARTIAL LIST OF PAST SEMINARS:
Beijing Media Group
China Daily
Guangdong Periodical Publishing Group
Fudan/Columbia Univ. Leadership Forum
FIPP Seminars (Seoul/ London)
Taipei Mgt. Business Publishing Assoc.
Society Of Publishers in Asia
GAPP
Ringier Asia
Rayli
SEEC Publishing Group
PKU Executive Mgt Seminar
China Interactive Media Group
Vision Publishing Group
Morningside Group
Shenzhen Press Group
TESTIMONIALS:
“Relevant, extremely useful and practical information for my job. Presented in a highly
visual manner, making comprehension easy.” Publisher, SEEC
“A great training course for anyone in publishing. Taught by knowledgeable professors
with vast amounts of experience.” Publisher, PKU Exec. Mgt Seminar
“Abe is a journalistic scholar. Insightful in a world of quickly changing audience
reading habits.” Editorial Director, Advanstar Communications
OVERVIEW OF MODULES/TOPICS TO BE
DISCUSSED
BROWN AND PECK SHOW HOW TO SUCCEED WITH…
TRENDS AND VISION
How to mesh an over-the-horizon vision of what consumers will need with deep
understanding of the macro forces – economic and technological, demographic and
psychographic – that shape the media environment worldwide. They put a face on the
consumer and understand that brands are a partnership between media professionals and
empowered consumers.
BUSINESS ORGANIZATION
Successful organizations plan strategically, position wisely and project leadership as
they “work back from the future.” Brown and Peck’s publishing plan involves integrated
marketing communication across media and precise management of the customer
relationship.
CONTENT
Content still matters, but writers and editors are now content creators, content
aggregators and facilitators of social networks. And sales force productivity now goes
beyond traditional page selling to excel in marketing, branding and partnerships.
Presentations and case studies amplify this new content and marketing landscape.
INNOVATION AND IMPLEMENTATION
Brown and Peck suggest how to put your multi-media house in order. A class exercise
draws on lessons learned to launch a new product into today’s world of media choice.
Action planning lets your team come away with ideas to maximize the health of your
organization.
Donald Brown
Don is Managing Director of International Magazine Publishing, LLC, a consultancy he formed
in 2001 following a successful 34-year career at TIME Inc. He’s held numerous management
positions in and outside the United States, primarily for TIME Magazine, but also served as
Production Director for PEOPLE Magazine, where he contributed to record profits. He lived 10
years in Hong Kong and Tokyo, where he served as Managing Director TIME Inc. Asia, reestablishing the company's profitability and leadership position. He was later posted to Toronto,
where as President of TIME Canada he led a high-profile challenge to open the Canadian
marketplace to non-Canadian media for local advertising. Upon retirement he served as Adjunct
Professor at Columbia University graduate School of International and Public Affairs (SIPA).
Abe Peck
Abe is Director of Business to Business Communication at Northwestern University’s Medill
School of Journalism, where he has held two endowed chairs. He was an editor/writer at
Rolling Stone and Outside magazines and two Chicago newspapers before joining Medill, and
has led performance reviews for Advanstar Communications for the past 11 years. Honors
include the Chicago Journalism Hall of Fame, the Lifetime Achievement Award of the
American Society of Business Publications Editors, the Asso. for Education in Journalism and
Mass Communication’s Educator of the Year and listing in Who’s Who In The World.
ABE PECK, [email protected]
DON BROWN, [email protected]
MENGJIE (ANGEL) WANG, [email protected]