SOCIAL MEDIA
Etimesgut Halk Eğitim Merkezi - Ankara
Definition

Wikipedia defines as
“computer-mediated tools
that allow people to create,
share or exchange
information, ideas, and
pictures/videos in virtual
communities andnetworks”
Social Media Platforms
1.
Facebook - an online social utility that
connects people and organizations with
friends and others who work, study, live, and
engage around them. People use Facebook to
keep up with friends, to share links, to share
photos and videos of themselves and their
friends, and to learn more about people and
organizations
2.
Twitter — a micro-blogging and social utility
service that allows its users to send and read
messages known as tweets, text-based posts
of no more than 140 characters. People use
twitter to share and view links, pictures,
videos, opinions, news, professional
information, personal status and more.
3. LinkedIn — a businessoriented online social utility
that allows users to
strengthen and extend
one’s existing network of
trusted contacts.
4. Google+ — an integrated
social platform that
dovetails with YouTube,
Gmail and other Google
services. Users can network
with each other via Circles
and engage in
conversations via
comments or +1s.
5. Instagram — a photo
sharing network that
allows users to upload
photos taken with a
phone or tablet and
apply special image
filters through the app.
6. Foursquare — lets
your friends know
where you are and for
you to know where they
are. You can also
collect points, prizes
and "badges."
7. Blog — an online site short for
“web log” that allows an individual
or group to share a running log of
personal insights, writings, events,
news, and more.
8. YouTube — a video sharing
website on which users can view,
upload, and share videos and
comments on other’s videos.
9. Flickr — a photo sharing website
on which users can view, upload,
and share photos. Popular place
for storing photos that are linked to
from blogs and other social media
utilities.
Choosing Your Tools
Tool
Audience
Why They Use It
What to Give Them
Blog
Peers, people
interested in your
hospital
Learn more about the
topic, get your
perspective
In-depth analysis,
updates, insights
Twitter
People who want
info/networking/
stimulation
Meet interesting people,
build relationships, news
Provide value, give
interesting things they
can share
Facebook
People who want to
be social with
friends and family
Keep in touch, express
brand/cause affiliations
Show their
family/friends what
they care about
LinkedIn
Professionals colleagues in same
field
Professional networking,
info sharing
Help them do their
jobs better, answer Qs
YouTube
People who want to
see/experience the
topic
Entertainment, learning,
visualization
Stories of patients,
staff, programs
Campaigns
A well-executed social
media marketing
campaign can be a
highly effective
4 Steps to a Successful Social Media
Campaign
1. Know your customer
2. Set your target
3.
4. Monitor
Purposes and Tactics
Overall purpose of
social media:
 Awarenes
 Sales & drive traffic
 Customer service
 Research
 Loyalty and retention
Marketing Techniques &Strategies

Choose the Right Social Media Sites
Marketing Techniques &Strategies

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Use a video
Use Pictures and
Infographics
Marketing Techniques &Strategies

Offer Discount Coupons without Asking for Promotion in
Return
Marketing Techniques &Strategies


Network with Others and use Cross-Promotion
Schedule Your Posts
Social Media Tools
1. Engagement Tools & Account Management Tools
 hootesuite
 Sprout social
 Seesmic
 Tweetdeck
Hootsuite
TweetDeck
2. Social Media Monitoring and Analysis
Tools

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Social mention
Addictomatic
Kurrently
3. Professional Listening Tools

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Radian6
Alterian SM2
And many other paid tools such as
Lithium,Meltwater, Trackur, etc.
4. Other tools
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Klout
Google analytics
Tube Moghul