2017 TEAM CAPTAIN GUIDE
LETTER FROM THE EXECUTIVE DIRECTOR
Welcome Team Captain!
Thank you for your commitment to becoming a 2016 Padres Pedal the Cause team
captain! This is an exciting year to be a part of this amazing experience on the road to
conquering cancer. Whether this is the first year that your team will be participating or
you are Padres Pedal veterans, we want to give you all the tools possible to be
successful and enjoy Padres Pedal weekend!
New in 2017: it’s is a new year with opportunities to introduce fun and exciting new
options to Padres Pedal! Ride your bike over Coronado on one of our new Saturday
courses. Mix and match your experience by creating your own two-day options during
registration on our brand new website. Join our training rides or step up your game and
join our new Ride Leader Program. With options for everyone to participate, Padres Pedal
2017 will be unlike any other event.
Padres Pedal the Cause is not just a first-class cycling event, it is a one of a kind
experience that brings the community together in unprecedented ways to rally as one
force against cancer. Padres Pedal is the driving force behind funding innovative and
translational cancer research projects that would otherwise likely miss funding from NIH
and other government organizations. All proceeds from Padres Pedal benefit our worldclass beneficiaries: Moores Cancer Center at UC San Diego Health System, The Salk
Institute, Sanford-Burnham Prebys Medical Discovery Institute and Rady Children’s
Hospital-San Diego. The vision is one day to live in a world without cancer.
This handbook is designed to help guide you through the process of creating a team and
executing all the way through event weekend. This aims to aid you in understanding the
event, developing a plan, recruiting a team, and finally being able to communicate
information to your team members. Along with this handbook there will be a team captain
meeting held once a month to touch base and get some new inspiration from fellow
captains.
Thank you for your dedication to PEDAL and we can’t wait to see you at team events!
Sincerely,
Anne Marchand
Executive Director
1
TABLE OF CONTENTS
1
Learn about
Padres Pedal
2
Start Your
Team
3
Fundraise to
New Levels
4
Ride Hard,
Have Fun
3. Your Role as Captain
7. Getting Started
10. Participation Options
13. Plan Your Weekend
4. What is Padres Pedal?
8. Recruiting Your Team
11. Fundraising Incentives
14. Schedule
5. Padres Pedal Impact
9. Resources
12. Tips and Trick
15. Important Dates
2
YOUR ROLE AS CAPTAIN
UNDERSTAND WHAT
WE DO.
This handbook aims to educate
you, the captain, on the main
aspects of Padres Pedal the
Cause as an organization and
importance of our mission.
Further, it will demonstrate
where the organization has
come from and where it is
headed. It will help you to fully
comprehend the magnitude of
the vision, a world without
cancer, to be able to encourage
and inspire other riders to join in
the fight with us.
SUPPORT YOUR
TEAM.
This handbook will also aid you
in the process of recruitment
and fundraising. It will show you
the logistics of registering, the
many different ways that people
can get involved, and provide
you a basic outline of a plan for
you to develop based on your
own team goals. As captain your
role is to be fully learned and be
able to relay that information to
your team effectively. This will
provide you with information
about preparing for the event,
and the tools you need to be
successful at leading your team
to greatness.
BE A PADRES PEDAL
AMBASSADOR.
Most importantly, your role is to
be a Padres Pedal champion
and to help others along their
path to participation. This means
not only being able to
communicate the basic facts of
Padres Pedal such as the
mission and the logistics, but
expressing what it means to
participate in Padres Pedal and
why it is special to you. The
cause means something
different for everyone but being
able to come together to fight
cancer is what it’s all about.
3
WHAT IS PADRES PEDAL THE CAUSE?
Padres Pedal the Cause is an organization committed
to bringing an end to cancer by funding lifesaving,
collaborative research in San Diego. We do so through
our annual cycling challenge which raises funds to
support scientific discovery.
We ride together with one hope, one dream, one goal:
A WORLD WITHOUT CANCER.
4
PADRES PEDAL IMPACT
1 IN 3 WOMEN AND 1 IN 2 MEN IN
THE US ARE DIAGNOSED WITH CANCER
IN THEIR LIFETIME.
$2,031,989
donated in 2016 to fund
collaborative research at four
world class institutions
100%
of funding goes
directly to cancer
research
20%
GOVERNMENT FUNDING OF CANCER
RESEARCH HAS DECLINED BY 20%
OVER THE PAST 10 YEARS.
4-YEAR TOTAL DONATION
$4,730,000
19 FUNDED GRANTS AND
GROWING EACH YEAR
5
FUNDING CURES
$4.75 Million over 4 Years • 16+ Research Projects • 100% to Collaborative Research
5
Research into effects of
prolonged fasting on
obesity-related cancers.
Targeting stem cell
signals to identify new
therapeutics for
untreatable cancers.
Improve vaccination
strategies to help
vulnerable patient
populations.
3
Assessing if anti-cancer
therapies contribute to
accelerated aging in
patients.
Identifying new
susceptibility gene and
hereditary markers.
Halting breast cancer
metastasis by inhibiting
enzymes that cause
spread.
2
Testing combination
therapies to combat
mutations currently
without treatments.
Study of new drug
therapies for patients
with KRAS mutations.
CANCER
2
Tools that enable rapid
screening of drugs to
identify promising
therapies.
Developing smart-drugs
that allow other drugs to
attack cancer cells.
OVARIAN
CANCER
1
Predicting why ovarian
tumors become
resistant to chemo.
1
Testing a patient’s
immune system
response against
tumors.
ALL
CANCERS
BREAST
CANCER
LUNG
CANCER
PANCREATIC
MELANOMA
CANCER
COLORECTAL
CANCER
GASTROINTESTINAL
CANCER
1
Identifying connection
between chronic
inflammation and
colorectal cancer.
1
Search for new drugs
that can target tumors
resistant to current
drugs.
Identifying molecular
tools to deliver
personalized
treatments.
Stopping cancer growth by
targeting newly identified
pathway for treatment.
6
GETTING STARTED
1.
CREATE YOUR PROFILE
To Register for PEDAL 2017, go to gopedal.org and select to ride, spin, volunteer or become a virtual rider as an
individual in whichever capacity you choose. If your team has participated in the past, the team captain must
reactivate this team. If you are a new captain to this team or do not have the login information to reactivate, please
contact [email protected] and we will supply you with this information.
2.
CREATE TEAM PAGE
After registration, individuals will be directed to create their own profile on the Padres Pedal website. Here they will be able
to add a photo, basic information, and tell their story. Teams also receive a profile page where all members will be
displayed and the cumulative team fundraising will be shown. This is when you can direct people to join or donate to your
team. Adding a story and photo of your team helps to improve your page and encourage donors to give.
3.
RECRUIT MEMBERS
After registration, individuals will be directed to create their own profile on the Padres Pedal website. Here they will be able
to add a photo, basic information, and tell their story. Teams also receive a profile page where all members will be
displayed and the cumulative team fundraising will be shown. This is when you can direct people to join or donate to your
team. Adding a story and photo of your team helps to improve your page and encourage donors to give.
4.
FUNDRAISE
Once a rider or team profile is created, participants can send out the link to their networks to encourage donations
towards their fundraising goal. People may go to the page and either donate through a credit card online or make a
check pledge to a specific rider or to the team they are riding for.
5.
RIDE
After registration, individuals will be directed to create their own profile on the Padres Pedal website. Here they will be able
to add a photo, basic information, and tell their story. Teams also receive a profile page where all members will be
displayed and the cumulative team fundraising will be shown. This is when you can direct people to join or donate to your
team. Adding a story and photo of your team helps to improve your page and encourage donors to give.
7
RECRUITING YOUR TEAM
RIDE
SET A GOAL
With so many ways to get involved, there is something for everyone to love about Padres Pedal
the Cause 2017!
SPIN
VIRTUAL
RIDE
•
•
•
•
•
•
Ride: choose from a variety of courses to fit all comfort levels and abilities
Spin: get your sweat on on the field at Petco Park in a fun filled spin class
Virtual Ride: support your team from a far for a $50 donation and no fundraising required
Volunteer: we need hundreds of volunteers all around San Diego to make this a safe and fun event
Donate: donate to a team or individual to boost their fundraising and help us raise $3 million
Kids Challenge: for kids 3-12, ride around Petco Park and finish on the field ($40 registration fee)
Just want to come out an support your loved ones? That’s ok too! Spectators are welcome to
join in the festivities all weekend long. Meal tickets will be sold in advance or on site day of.
VOLUNTEER
5 Ways to be a Successful Recruiter
Ask: No one can say yes unless you ask.
Don’t be afraid to talk to people. Not
everyone has to ride, they can
volunteer, donate, or be a virtual rider.
DONATE
KIDS
CHALLENGE
1
Share Your Story: Spread the
word on what you’re doing.
Tell everyone who will listen.
2
Get Competitive: Make a competition
out of who can share the team page the
most. Come up with incentives for you
team to recruit their friends.
3
Create a Multiplier: Challenge riders to
recruit 3 people in their network to join
your team. First one to 3 wins a prize!
4
5
Use Yourself: Use your social
media network to share your
story and spread awareness.
8
PADRES PEDAL RESOURCES
NEWSLETTER: Padres Pedal publishes a newsletter each month to all registered participants or individuals who have requested
information about Padres Pedal. These email newsletters will give updates on upcoming events, information about cycling, and updates on
our progress in cancer research. This serves as an additional tool to take some of the pressure off of the team captain as they are not the
only form of communication that riders receive.
TEAM CAPTAIN MEETINGS: Along with the optional initial team captain onboarding session with a Padres Pedal staff member, there will
be monthly team captains meetings in which the leaders of every team will be invited to a casual get together to meet one another, gain
valuable insight into event logistics, and gain new perspectives on team building.
PEDAL PARTNERS: Pedal Partners are local businesses that offer registered riders either a discount on items or a percentage of a
purchase donated to their fundraising page. A full list of Pedal Partners can be found on the website Pedal Partners page.
THIRD PARTY FUNDRAISERS: Padres Pedal works with local businesses to host fundraising nights in which a portion of the proceeds are
donated to the Padres Pedal the Cause general fund. Updates on these events will be featured in the newsletters and on the Calendar of
Events page of our website Everyone is welcome to join; the more the merrier!
TRAINING RIDES: Many riders will need to train in order to ride the distance for which they have registered. Padres Pedal hosts multiple
training rides and partners with established groups to offer many different levels of training rides throughout the year. A calendar of training
rides with full details can also be found on the website on our Calendar of Events Page.
PADRES PEDAL STAFF: The Padres Pedal staff is always here to help and answer any questions you may have. Please don’t hesitate to
reach out to us for any reason as [email protected].
@pedalsd
@pedalsandiego
facebook.com/
pedalthecausesandiego
gopedal.org
[email protected]
COURSES AND FUNDRAISING MINIMUMS
Saturday, November 11
Coronado Classic
(approx. 25 miles)
373 ft. Elevation gain
2 aid stations
$350 early bird fundraising
$600 adult fundraising
If you’re as excited as we are about riding on the Coronado Bridge but don’t want to
stray too far, this is your course! Ride over the bridge, down the Silver Strand and
return on Bay Shore Bike Way on what we anticipate to be the most popular course!
Olympic Challenge
(approx. 55 miles)
2,803 ft. Elevation gain
4 aid stations
$750 early bird fundraising
$1,000 adult fundraising
Take a cruise over the Coronado Bridge and down the Silver Strand before turning
south to ride along the border. Make it to the Olympic Training Center before turning
back west to meet up at the Bay Shore Bike Way.
Honey Springs Heartbreaker
(approx. 88 miles)
6,017 ft. Elevation gain
5 aid stations
$1,000 early bird fundraising
$1,250 adult fundraising
For experienced cyclists, this course will provide a challenging ride over the
Coronado Bridge, into Southeast San Diego past the Olympic Training center, and
up Honey Springs before returning home to Petco Park on Bay Shore Bike Way.
Urban Loop
(multiple 3-5 mile loops)
73 ft. Elevation gain
1 aid station
$250 early bird fundraising
$500 adult fundraising
The rookie ride gives all level cyclists a laid back tour of Downtown San Diego like
it’s never been seen before. From road bike to beach cruiser, this friendly urban ride
is built for beginner afternoon enjoyment
Sunday, November 12
Mission Bay Ride
(approx. 21 miles)
698 ft. Elevation gain
1 aid station
$250 early bird fundraising
$500 adult fundraising
The 25-mile course weaves through downtown, Hillcrest, to Pacific Beach, and turns
around at Mission Bay. With only a few short climbs this ride is accessible for almost
everyone!
Beneficiary Tour
(approx. 37 miles)
1,397 ft. Elevation gain
3 aid stations
$500 early bird fundraising
$750 adult fundraising
Head up the coast through Hillcrest, Pacific Beach, and up to the Mesa before
turning around before Torrey Pines and returning down Harbor Dr. Be prepared for a
few short steep climbs along the way!
Coastal Classic
(approx. 66 miles)
2,424 ft. Elevation gain
4 aid stations
$750 early bird fundraising
$1,000 adult fundraising
This course provides plenty of beautiful coastal riding. Start at Petco Park and work
your way through Hillcrest, Pacific Beach, Torrey Pines, and up to Carlsbad before
retuning back along the coast.
Pedal at the Park
(multiple 1-hour classes)
(1-hour classes)
0 ft. Elevation gain
1 aid station
$300 fundraising minimum
Want to participate but not ready to ride on the road? Pedal at the Park is a fun filled
spin class on the field at Petco Park. Led by popular local spin teachers, these
classes are sure to make you sweat! Choose to ride 1 hour or in multiple classes.
*Fundraising Deadline is December 20,2017. After this date, individuals who haven't hit the fundraising minimum requirement will have their credit card
entered during registration charged the different in what was raised and the minimum committed to.
10
FUNDRAISING INCENTIVES
PADRES PELOTON
$2,500
YELLOW JERSEY
$5,000
ROAD WARRIOR
$10,000
PACESETTER
$25,000
• Incentive level icon on
your Padres Pedal profile page
Receive all Padres Peloton
incentives, plus:
Receive all Yellow Jersey incentives,
plus:
Receive all Road Warrior
incentives, plus:
• Invitation for two to our Top
Fundraiser Celebration
• Receive exclusive Padres Pedal
Yellow Jersey
• Complimentary 2018 registration
• Honorary Presenter at the 2017
Check Presentation
• Extra ticket to Event Weekend
Meals & Festivities
• Designated concierge packet
pickup line at Padres Pedal
event
• Access to special Top
Fundraiser/VIP access area on
Event Weekend
• Recognition on Padres Pedal
website, in Top Fundraiser
Celebration Program and in
Padres Pedal Annual Report
• Recognition on video-boards at
Petco Park throughout Padres
Pedal weekend
• Honorary course wave
starter at Padres Pedal event
• Personalized training plan
designed by certified coach for
your Padres Pedal 2018 training!
• Private Dinner with Beneficiary
Leadership
• Recognition in San Diego
Business Journal post-event
thank you ad
• Exclusive researcher-guided tour
of hospital and research lab
• Honorary filmed interview
opportunity at your course start
at Padres Pedal event
recognizing your impact on
cancer research to be shared
post-event weekend
*Commit to an incentive level by September 1 and receive your custom riding gear for event weekend (hitting these fundraising marks after September 1
without previously committing does not guarantee your size will be available event weekend).
11
FUNDRAISING TIPS AND TRICKS
47%
of Americans learn
about causes via
social media and
online channels.
Email campaigns
result in one-third of
online fundraising
revenue
6x
Customized
donation pages
raise 6x the amount
generic pages raise
64%
of millennials prefer
to fundraise through
athletic events
1
TELL YOUR STORY WITH HEART AND SOUL
Customize your profile and share why you love Padres Pedal and
who inspires you! Telling your story will move others to get involved.
2
GENERATE A TARGETED DONOR LIST
Ask those who have been personally touched by cancer and want
to get involved to support your ride.
3
GET SOCIAL
Connect your social media pages to let people know what you’re
doing and why you’re passionate about Padres Pedal.
4
HOST A FUNDRAISER
Host a happy hour, trivia night, garage sale, or lemonade stand to
get people supporting in a personal, social setting.
5
UTILIZE MATCHING GIFTS
Ask your employer if they match charitable donations. You might be
surprised at how much you can get matched!
6
ALWAYS SAY THANK YOU!
Don’t forget to say thank you. It is critical to show appreciation for
the generous support of your friends and family.
12
PLAN YOUR WEEKEND
RENTAL BIKES
FOOD OPTIONS
If you want to ride in Padres Pedal the Cause and you need a bike, we
strongly encourage you to visit one of our bike partners for help with a
purchase or event weekend rental. Visit the Pedal Partners page on our
website for more details.
Padres Pedal the Cause will offer a variety of meals throughout both days
of event weekend for both participants and spectators. Please check the
website as Event Weekend approaches for complete menu and pricing
information.
TRAINING
EVENT PARKING
Padres Pedal hosts multiple training rides throughout the year to help
riders build their skills and comfort on the road. We have also designed
plans to provide a simple structure for riders to reach their desired goal for
event weekend. Visit the training page on our website for more details.
Parking will be FREE of charge for all participants and guests! Please
check the website closer to Event Weekend for information on specific lots
that will be open.
HOTELS
BIKE TUNE UP
The Omni San Diego Hotel and the Sofia Hotel in the historic Gaslamp
Quarter is graciously offering a special rate for Padres Pedal the Cause
participants on event weekend. Space is limited and operates on a firstcome, first-serve basis so reserve early.
Whether it just needs a small tweak or a complete overhaul, we encourage
you to get your bike checked out and running in top condition before ride
weekend approaches. Visit the Pedal Partners page on our website and
find a trusted shop to get your bike back on the road.
SPECTATING
TEAM JERSEYS
Friends and family are welcome to come join the fun and cheer on loved
ones! Lunch and beverages will be provided for all who purchase a Meal
Ticket in advance or upon entering Petco Park. There will be a host of
activities and event weekend entertainment to partake in.
Padres Pedal has partnered with Primal to give riders a way to customize
and order their team jerseys in a simple and high quality way. The deadline
to order team jersey’s is September 15 so keep your designs in mind! Find
more information on our website Pedal Partners page.
13
EVENT WEEKEND SCHEDULE
Saturday – November 11th
Sunday – November 12th
-
-
-
-
Breakfast
Honey Springs Heartbreaker Start
Olympic Challenge Start
Coronado Classic Start
Riders Return
- Massage, showers, recovery
Festival at Petco Park
- Food Tents
- Beer Tents
- Law Games
- Live Band
Urban Loop Ride Start
Kids Challenge Ride
Saturday Night Program
Coffee and Dessert
Breakfast
Coastal Classic Start
Beneficiary Tour Start
Mission Bay Ride Start
Pedal at the Park Classes Start
Riders Return
- Massage, showers, recovery
- Festival at Petco Park
- Food Tents
- Beer Tents
- Law Games
- Music
14
IMPORTANT DATES
Check out the full Calendar of Events at gopedal.org/calendarofevents!
August
September
September
1
1
15
End of
August 1st
Early Bird
Fundraising
Promotion
November
Incentive
August 1stLevel
Commitment
Deadline
August 1stPadres
Pedal Event
Weekend!
11
Primal
August 1stJersey
Order
Deadline
December
August Fundraising
1st
Deadline
20
*Commit to an incentive level by September 1 and receive your custom riding gear for event weekend (hitting these fundraising marks after September 1
without previously committing does not guarantee your size will be available event weekend).
*Fundraising Deadline is December 20,2017. After this date, individuals who haven't hit the fundraising minimum requirement will have their credit card
entered during registration charged the different in what was raised and the minimum committed to.
* The deadline to order team jersey’s is September 15, 2017 to get your jerseys by event weekend.
15
NOVEMBER 11-12,2017
gopedal.org