A DETAILED STUDY DESCRIPTION
Module: Support Services for International Trade 20 cu
Studies included in the module:
 International Marketing Environment 5 cu
 International Trade 9 cu
 On-the-Job Learning 6 cu
Study: International Marketing Environment 5 cu
Objectives:
The student
 identifies global market structures, consumer behaviour and
distribution channels and considers these differences in marketing
decisions
 understands intercultural differences in communication and handles
international b-to-b negotiations
 makes meeting and travel arrangements
Core content and implementation:
International Marketing 2 cu
 international marketing environment
 different market structures, differences in marketing decisions
 market research
 distribution channels, entry strategies in international trade
 export opportunities
Intercultural Skills 2 cu
 communication in a global environment
 cultural differences and communication styles
 customs and business etiquette
 international business negotiations
Meeting and travel arrangements 1 cu
 meeting arrangements, memos and minutes
 business visits and hosting
 hotel bookings and other travel arrangements
 time management tools
Requirements for completion:



active participation in lessons
completing oral and written learning assignments
compiling a portfolio of assignments
Assessment criteria:
Excellent (E3)
Student or candidate
-
acts efficiently, promotes sales and permanent customer
relationships
evaluates one’s work and develops one’s working methods
independently
finds out the strengths and opportunities of the company’s products
or services
serves company’s internal and external customers in various
situations
manages one’s time effectively by using company’s time
management tools
makes hotel reservations and other travel arrangements according
to instructions
interacts as a cooperative team member in the international working
environment
understands and manages the differences in intercultural
communication
Good (G2)
Student or candidate
- acts efficiently and takes notice of time and other resources,
promotes customer relationships
- evaluates one’s work and develops one’s working methods
according to the feedback
- finds out the strengths and opportunities of the company’s products
- serves company’s internal and external customers in the usual
situations
- manages one’s time by using company’s time management tools
- makes hotel reservations and other travel arrangements according
to instructions
- interacts with different kinds of people in the international working
environment
- knows the differences in intercultural communication
Satisfactory (S1)
Student or candidate
- acts efficiently and promotes customer relationships with guidance
- evaluates one’s work with some guidance and develops one’s
working methods according to the feedback
- finds out the strengths and opportunities of the company’s products
with guidance
- serves company’s internal and external customers in the usual
situations
- uses calendar to plan one’s working hours
- conducts tasks in making travel arrangements with guidance
- interacts in one’s own team
- recognizes the differences in intercultural communication