These findings do not surprise J. Taylor Hays, M.D., professor of medicine at the Mayo Clinic and director of its Nicotine Dependence Center in Rochester, Minn. He said smoking cessation is just one of many unsubstantiated claims about e-cigarettes with no clinical proof to back them up. “It’s the wild, wild West out there,” Hays said. “How can you know if they work, since there are all sorts of claims and promises with no regulation and no standardization of products which are available even online?” Hays said e-cigarettes don’t seem to help people quit, because people are only substituting them for regular cigarettes: “This may in fact perpetuate their addiction and may in some ways conflict with quitting attempts later on.” Nor did the results surprise Dona Upson, M.D., associate professor of internal medicine at the University of New Mexico School of Medicine in Albuquerque. “These results are consistent with other studies that have looked at the efficacy of e-cigs for smoking cessation for noncancer patients,” she said. A recent study finding by the federal Tobacco-Related Disease Research Program adds new concern for Upson: Instead of quitting, more people are moving toward dual use. “They may cut down on their regular cigarette use, but they’re not quitting, and they’re adding e-cigs into the mix,” Upson said. “I think that the tobacco industry—which now owns one-third of the e-cigarette market—is so smart and has so much money and resources that you have to think they’ve done some of this testing on their own, and if the results were good, they would be out there trumpeting it in the marketplace, but they’re not.” Upson is also a member of the Tobacco Action Committee at the American Thoracic Society and vice chair of its Health Policy Committee. She said one of the important things about that study was that more than 75% of the people they wanted to enroll were either unreachable or refused to participate. She said she wonders whether the clinicians and patients are unaware of the benefits of quitting smoking after cancer diagnosis. “It might be a sort of a fatalistic attitude that the damage has been done, and they might as well let them enjoy their cigarettes, without realizing that it is a Dona Upson, M.D. quality-of-life issue,” Upson said. “This is a population that should have been highly motivated.” Upson said she is also alarmed at the rapid increase of electronic cigarette usage, especially among younger people. “It is growing very fast, and we just don’t have any good, solid data showing harm reduction versus tobacco products.” Upson said she’s concerned that the product may undo much of the progress over the last 50 years to reduce smoking and nicotine dependence. “I think that the tobacco industry— which now owns one-third of the e-cigarette market—is so smart and has so much money and resources that you have to think they’ve done some of this testing on their own, and if the results were good, they would be out there trumpeting it in the marketplace, but they’re not.” © Oxford University Press 2015. DOI:10.1093/jnci/dju496 First published online January 6, 2015 Expensive Cancer Therapies: Unintended Effects By Cathryn M. Delude During the past decade, rising costs of new cancer drugs have coincided with the approval of drugs that prolong life, on average, by only months, if not weeks. These linked trends are also tied to the proliferation of redundant drugs and stifled efforts to develop drugs with greater clinical value, according to a July 2014 article by two cancer researchers and an economist.1 First author Tito Fojo, M.D., Ph.D., a medical oncologist at the National Cancer Institute, said that to address marginal benefits: • the U.S. Food and Drug Administration must raise the bar for approval of new therapies; • patients and oncologists must demand drugs with more clinically meaningful benefits; and • academicians and associations must stop exalting marginal results. Also, he said, clinical trials should become smaller, faster, and more targeted studies that aim for meaningful clinical improvement, especially in overall survival (OS), rather than statistical significance. “It’s a timely article that highlights many issues that the American Society of Clinical Oncology has been increasingly concerned about,” said ASCO president Peter Yu, M.D. “We need to encourage these discussions at the national policy level and at the patient level, because we know that patients and doctors may assume that FDA approval signals a significant improvement over standard therapies.” To rein in escalating costs, the authors argue that Medicare should be able to negotiate drug prices—on the basis of a therapy’s clinical value. Currently, no relationship exists between drug efficacy and price. Marginal Clinical Benefits ASCO recently summarized the work of four committees tasked to consider what would constitute a meaningful clinical improvement over standard therapy in four common cancers.2 news NEWS | 3 of 7 4 of 7 | JNCI J Natl Cancer Inst, 2015, Vol. 107, No. 1 news “The committees asked concrete questions,” Yu said. “If someone is likely to live 12 months with standard therapy, how much increased longevity is required to consider a new therapy a significant breakthrough?” The groups proposed a hazard ratio of 0.8, which requires median OS to improve by 2.5–6 months to be considered clinically meaningful. These findings were not intended to set standards for regulations or insurance coverage, but “to encourage patients and investigators to demand more from clinical trials.” For their article, Fojo and colleagues used the ASCO standard to evaluate 71 drugs approved for solid tumors between 2002 and 2014. Only 30 (42%) met this “very modest” standard. Overall, median gains in progression-free survival and OS were 2.5 and 2.1 months, respectively. Median patient enrollment in the trials was 582, a large number that the authors assert they needed to ensure statistical benefit. Some approvals not meeting the ASCO standard for clinical benefit stemmed from large clinical trials seeking additional indications for a newly approved drug to replace a standard therapy. The authors contend that a pharmaceutical company’s desire to increase the market for its drug—rather than improve cancer therapy—drove those trials. They ask: How could we have invested so much time, effort, and money and still find ourselves with so little progress? Patients expect more, and the oncology community and the FDA should too. Yu attributes some of the oncology field’s acceptance of marginal benefits to decades of developing combination chemotherapy regimens in which no single component drug had substantial effect and yet combinations working together could produce cures. But with current knowledge of molecular drivers and molecular biomarkers to target therapies to patients most likely to benefit, researchers should expect more robust results. “It’s not that we’re aiming for incremental improvements in cancer therapy,” said Derek Lowe, Ph.D., a medicinal chemist who writes the blog “In the Pipeline.” “We’re trying for major breakthroughs but failing because cancer is so complicated.” Keith Flaherty, M.D., a melanoma researcher at Massachusetts General Hospital in Boston, said that targeted therapies will also probably prove more effective in combination but are currently tested as single therapies, although he expects that to change. “These marginal results are not the endgame,” he said. “We’re trying to build regimens, analogous to the three-drug AIDS cocktail, that match the complexity of cancer. But we’re still in the early days of developing the components.” “It’s not that we’re aiming for incremental improvements in cancer therapy. We’re trying for major breakthroughs but failing because cancer is so complicated.” He said he thinks the article is taking a short view, while the field is now on a trajectory toward improved efficacy. Escalating Costs Discourage Progress The authors, however, argue that the high prices these new drugs can command slow that trajectory. Some typically enter the market costing $10,000 per month. Rather than stimulate innovation and progress toward transformational therapies, drug prices encourage a proliferation of “me too” drugs that focus too much effort on the same target in some cancers while neglecting more common cancers. According to their analysis, 74% of the drugs in the pipeline of nine large companies are similar to drugs being developed by other companies. One example: the ALK mutation that occurs in less than 5% of non–smallcell lung cancers. FDA recently approved two ALK inhibitors, crizotinib and ceritinib, and at least six more are in development. Crizotinib did meet the ASCO standard for achieving true clinical benefit over the previous standard of care, and ceritinib may again achieve benefit over crizotinib. Nevertheless, at $14,282 per month, crizotinib was the highestpriced drug when introduced, and just a few months later ceritinib came on the market at a monthly cost of $16,197— almost 13% more. Fojo predicted that if another ALK inhibitor gains approval, it will probably cost even more. The likelihood of high profits, rather than a desire to fulfill an unmet need in cancer therapy, motivates this research on additional ALK inhibitors, Fojo said. “Do we really need all this investment of our limited research resources in more ALK inhibitors that will benefit maybe 3% of non-small cell lung cancer patients when we still need to move the field forward for the majority of lung cancer patients?” “I agree with Fojo that the me-too mentality is a problem, but I think he is liberal in how he defined me-too drugs and overlapping Derek Lowe, Ph.D. pipelines,” Yu said. “It’s valid to have overlap to improve efficacy or to overcome resistance or toxicity.” Regarding the resources devoted to therapies that could benefit only a small subset of cancer patients: “It’s the future of oncology to slice and dice anatomically defined cancers into multiple subgroups and to develop therapies for the smaller populations of patients. We have to follow where the science takes us.” Yu said he agrees that financial incentives for drug companies encourage them to develop relatively risk-free drugs that target proven mechanisms of actions and discourage the more financially risky search for breakthrough therapies. Companies make an enormous financial investment to develop one drug, he said, and they are beholden to shareholders and investors who prefer lower risk for guaranteed profit. Value Pricing The problem, the researchers said, is ultimately the Medicare reimbursement system, in which a drug’s price bears no relation to its clinical value. Medicare, the largest insurer for cancer patients, must pay the manufacturer’s set price for an FDA-approved drug, regardless of its benefit to patients. Moreover, the 2003 Medicare Prescription Drug, Improvement, and Modernization Act prevents Medicare from negotiating drug prices, as is done in Canada, Europe, and elsewhere. (The U.S. Department of Veterans Affairs can negotiate drug prices and saves millions of dollars per year.) Private insurers generally follow Medicare’s lead in coverage. Because of this guaranteed market, “market forces don’t apply and drug companies charge what they NEWS | 5 of 7 compensate by offering more benefits in survival. “It requires all of us to agree on benchmarks,” Fojo said. “For example, a smaller gain could be valued more in pancreatic or rare cancers that currently have no effective therapy.” According to Yu, ASCO is developing a framework to compare value of treatments on the basis of clinical benefit, toxic effects, and cost. How much is society pressing to move in this direction? “My patients aren’t complaining. They don’t actually know what these drugs cost because insurance pays for them,” Flaherty said. “The groundswell of protest over pricing is among insurance companies, and I can see why,” said Lowe, also agreeing with the other researchers that having Medicare negotiate drug prices would be one straightforward way to better align them with clinical value. How likely is that? “I’m an optimist,” Yu said. “All oncologists are.” Notes 1. JAMA Otolaryngol. Head Neck Surg. doi:10.1001/jamaoto.2014.1570. 2. J. Clin. Oncol. 2014;32:1277–80. 3. Blood 2013;121:4439–42. 4. J. Clin. Oncol. 2013;31:3600–4. 5. J. Oncol. Pract. 2014;10:e208–11. 6. J. Natl. Cancer Inst. 2009;101:1044–8. © Oxford University Press 2015. DOI:10.1093/jnci/dju497 First published online January 6, 2015 Renewed Focus on Preventing Gastric Cancer By Susan Jenks With the heavy burden of gastric cancer in the developing world, researchers have begun to target its principal cause, Helicobacter pylori, in hope of preventing it. This ancient microbe has resided in the human gut for at least 100,000 years. Eradicating it still raises concerns about swapping one deadly cancer for another. Even so, data from several recent randomized trials have shown enough benefit, researchers say, to warrant a more aggressive prevention approach. The World Health Organization declared H. pylori a class I human carcinogen in 1994. “Ignoring gastric cancer in the hope that it will soon disappear is not a tenable health policy,” three scientists wrote in an editorial (JAMA 2014;312:1197–8). Their recommendation: Countries with high rates of gastric cancers should begin large population-based evaluation programs to screen for and treat H. pylori while awaiting results of four long-term clinical trials. One prevention trial in China involves more than 200,000 people. An International Agency for Research on Cancer working group made similar recommendations in a 2013 report amid “an acute need to commit more public health resources to gastric cancer control.” Often diagnosed at advanced stages, gastric (or stomach) cancers kill more people globally than any other cancer, except lung and liver, according to the World Health Organization. More than 700,000 men and women are expected to die of this disease in 2014, most in East Asia and South America, where poor socioeconomic conditions favor H. pylori’s easy transmission, usually during childhood. H. pylori is responsible for an estimated 75%–80% of gastric cancers. These spiral-shaped bacteria burrow into the stomach’s protective mucosal lining, where they cause inflammation and extensive cellular damage over time. Although about half the world’s population harbors H. pylori, individual risk for developing stomach cancer is less than 2%. Nevertheless, chronic H. pylori infection carries the blame for many clinical conditions, including peptic ulcers, pernicious anemia, and dyspepsia. U.S. gastric cancer rates have fallen precipitously since the 1950s, partly because of dietary changes and a dramatic decline in smoking, according to Philip Taylor, M.D., senior investigator in the National Cancer Institute’s genetic epidemiology branch. The “so-called hygiene theory” also comes into play, he said, as the U.S. and other industrialized nations have improved food storage and sanitation measures, thwarting H. pylori’s ability to spread. Even globally, gastric cancer rates have been decreasing, Taylor said. But as the world’s population increases and ages, epidemiologists expect to see a rise in these cancers. Still Divisive How best to screen and treat H. pylori remains a divisive issue within the gastrointestinal community, however. Two prominent scientists still sit on opposite sides of the controversy—one calling for eradication of the bacterium whenever possible, the other suggesting that doing so indiscriminately could cause more harm than good. Others take a middle ground. “From a cancer prevention point of view, the theory is wonderful,” an infection story whose cure lies in a vaccine, Taylor said. But no promising vaccine yet exists for H. pylori, and eradicating it may be “a good idea only if you don’t look at the downside.” One possible downside: losing protection against esophageal cancers. Several observational studies have shown that H. pylori infection decreases stomach acid secretion. So eliminating the infection would lead to more acid secretion as the stomach recovers, possibly worsening gastroesophageal reflux disease, a major risk factor for esophageal cancer. news can get away with—because they can,” said Hagop Kantarjian, M.D., a leukemia researcher at the University of Texas M. D. Anderson Cancer Center in Houston, who also writes about this topic. “Drug companies are increasing drug prices to the extent it is harming our patients. Advocating for lower drug prices is a necessity to save the lives of patients who can’t afford them.” Elsewhere, Kantarjian, Fojo, and colleagues have endorsed value pricing. In this alternative model, a drug’s price reflects the proportional benefit to patients, such as prolonging OS and improving quality of life—concepts that guide price negotiations in Europe and elsewhere.3–6 Drugs with greater benefit may cost more, and those that adversely affect quality of life should
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