Branding Strategy
for
WFTO Label
Expected Value
HOST
BRAND
IN BRAND
Protected Value
HOST
BRAND
Augmented Value
IN BRAND
HOST
BRAND
HOST
BRAND
IN BRAND
Advantages for your Brand
• Differentiates by VALUES and COMMITMENT
• Reinforces strategic relationship
with fair trade movement
• Supports price premium
• Complements your brand strategy
• Regulatory acceptance
• Exclusive
YOU OWN IT.....