SYSTEM FOR COLLECTING
AND ANALYSING SPORT
STATISTICS
Business plan
Date of preparation: 21.11.2015.
Name of the coordinating person: Nikola Grujić, Jelena Mirkov
Table of contents
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Business description and vision
Definition of market
Description of products and services
Organization and management
Marketing and sales strategy
Financial management
Nikola Grujić, Jelena Mirkov
2/12
Business description and vision
• Developing an accessible, inexpensive and adatable platform for
analyzing data collected with real-time 3D visualization
• Taking technology beyond the match analysis and linking it with
psychology and medicine
• Graduate and post-graduate students
• Faculty of mathematics Belgrade
• Fp7
Nikola Grujić, Jelena Mirkov
3/12
Definition of market
• Our target market for the SCASS would be national sport
association and later clubs and players.
• Relevant products of today:
• SAP Match Insight
• Eagle Eye
• If our aim of affordable hardware pricing is achieved, we have a
chance to corner this market
Nikola Grujić, Jelena Mirkov
4/12
Description of products and services
• Eight cameras (Panasonic) that surround the pitch
• Microsoft Azure platform
• The software can extract data on individual players,
and present it in the form of digital personas, so that is
simple to use
Nikola Grujić, Jelena Mirkov
5/12
Nikola Grujić, Jelena Mirkov
6/12
Organization and management
• Several partners from different countries
• Work package coordinator (focus on the technology)
• Project coordinator (day-to-day business)
• Clearly defined project management structure will be set up
Nikola Grujić, Jelena Mirkov
7/12
Management structure
Nikola Grujić, Jelena Mirkov
8/12
Marketing and sales strategy
• Marketing is crucial
• Our product should be marketed with the emphasis
on the affordable price
• Focus is on adaptability and interoperability
• Promotion (internet- primarily, project website)
Nikola Grujić, Jelena Mirkov
9/12
Financial management
Cost of development
Marketing
Nikola Grujić, Jelena Mirkov
10/12
Questions?
Nikola Grujić, Jelena Mirkov
11/12
Thank
You
Nikola Grujić, Jelena Mirkov
12/12