BUSINESS PLAN
NEA Business Plan
AF-034
September 2015
Version 3
Details of Business
Proprietor’s Name:
Business Name:
Business Address:
Home Address (if different)
Telephone:
E mail:
PeoplePlus Reference only
Customer’s PO Number :
NEA Business Plan
AF-034
September 2015
Version 3
1. Description of the Business
Tell us about your business idea and the product / service you are planning to provide. Please include a brief
indication of where you will operate your business, the types of customer you will have, and what you will need to
run your business.
Legal Status:
Sole Trader ☐
Partnership ☐
Business Objectives: What to do expect to achieve in your first 3 years
Year 1
Year 2
Year 3 and beyond
NEA Business Plan
AF-034
September 2015
Version 3
2. Experience & Attributes
What previous experience have you had in this type of business?
What education or training have you had that is relevant to your business idea?
Improve
List the skills or personal attributes that
you think you will need in your business.
Are you good at them or are they an
area for improvement?
Strength
What other experience or skills do you have that would help you in your business?
How can you improve on your strengths and
improve the others that you’ve listed
Apart from PeoplePlus, who else will be helping, or has helped you to plan, start or run your business?
Who will help?
Friends
How did / will they help you?
Family
Ex-colleagues
Other (please detail)
NEA Business Plan
AF-034
September 2015
Version 3
3. What I can give to, and hope to get from the business
Why do you want to start your own business?
☐ Financial independence
☐Cannot secure employment
☐ Be my own boss
☐Have been planning self-employment for some time
☐ Good market for product / service
☐Want the challenge
☐ Due to redundancy
☐Other reasons
What assets will you be bringing to the business?
☐ Cash £ (state how much)
☐ Computer / Printer
☐ Home Office Furniture / Equipment
☐ Mobile Phone
☐ Raw materials
☐ Vehicle
☐ Tools
☐ Equipment
☐ Stock
☐ Other (describe below)
Other items/description:
How much do you need to earn from your business?
£
per
Month
How much would you like to earn from your business? £
per
Month
What positive difference will starting a business make to you, your partner or other members of your family?
Having started your business, what disadvantages might there be for you, your partner or other family members?
NEA Business Plan
AF-034
September 2015
Version 3
4. SWOT Analysis
Strengths: What’s good about your product / service? What key skills or experience do you bring to your business?
Weaknesses: What might potential customers be concerned about if they were thinking of buying your product /
service?
Opportunities: What are the key opportunities you have identified to promote your product/service?
Threats: What are the key factors that could adversely affect your business? What could go wrong that would stop
you delivering your product/service(s).
Actions: What are the key things you could do to address Weaknesses and minimise the impact of any Threats
identified?
NEA Business Plan
AF-034
September 2015
Version 3
5. What needs to be done?
What do you need to buy?
☐ Computer / Printer
☐ Home Office Furniture / Equipment
☐ Mobile Phone
☐ Vehicle
☐ Tools
☐ Equipment
How do you intend to finance these
purchases?
Is further training required?
Approx. cost
£
£
£
£
£
£
Own
money
☐ Occupational
Approx. cost
£
£
£
£
£
£
☐ Stock
☐ Raw materials
………………….
………………….
………………….
………………….
Loan
Family
☐ Business Skills
Friends
Other
☐ Educational
Detail and explain how this will be achieved:
Which people / organisations do you need to contact before you start your business?
☐ Insurance Broker
☐ Bank
☐ Suppliers
☐ Legal Adviser
☐ Local council
☐ Funding source
Are there any laws / regulations to consider?
☐ No
☐ Yes
Please describe:
What records will you need to keep to help you manage your business activities?
Do you need any licences?
☐ No
☐ Yes
Please describe:
When will licence applications need to be submitted?
Do you need Premises?
☐Work from home
☐ Retail unit
NEA Business Plan
AF-034
☐ Manufacturing unit
☐ Legal Adviser
☐ Office
☐ ……………………………………..
September 2015
Version 3
Please describe premises specifications (if appropriate) e.g. size, location, access, security
What regular supplies do you need to buy to make your product or deliver your service?
NEA Business Plan
AF-034
£
£
£
£
£
£
£
£
£
£
£
£
£
£
September 2015
Version 3
6. The Market and Competition
Who will you be selling your product or service to?
General Public
Age range?
Male or Female?
Householders
Home owners
Tenants
Income High Medium
Low
Landlords
Medium
Large
Businesses
Small
How would you describe your typical customer
What research have you done identify the number of Potential customers in the geographical area you will be
running your business? (include links to articles and or statistics you have found)
What research have you done to confirm that people are likely to buy the product / service you will be offering?
(include links to press articles, web sites etc)
Do you have any orders or promises of work/sales for your product/services. If so please give details.
Attach any relevant information, for example:
☐ Completed questionnaires
☐ Orders
NEA Business Plan
AF-034
☐ Letters of Intent
☐ Market Research Company Report
☐ Analysis of Desk Research
☐ Other
September 2015
Version 3
7. Your Competition
Your competitors’ name(s)
What are they good at?
What are they not so good at?
How did you find out about your competitors?
☐ Personal experience
☐ Reputation
☐ Internet
☐ Library
☐ Price lists /sales literature
☐ Other
If other please give details:
What is it about your product or service that is different (or unique) from your competitors. What will you do better
than your competitors?
How does your competition sell their product / service?
Do you know how much your competition charges?
☐ Yes
How will your prices compare to your competitors?
☐ Higher
☐ Lower
☐ About the same
☐ No
What does this mean to your customers?
NEA Business Plan
AF-034
September 2015
Version 3
How do you intend to market your product / service?
☐ Door to door
☐ Telesales
☐ Other
☐ Retail Outlet
☐ Leaflets
☐ Web site
☐ Referrals
☐ Social media
☐ Advertise
If other please give details:
Please describe how you intend to promote your product / service using the methods you have ticked above.
What will you do to make sure that customers continue to buy from you?
How do your competitors keep their customers?
PeoplePlus Group Ltd part of Staffline Group plc.
Registered office: Staffline Group plc, 19-20 The Triangle, NG2 Business Park,
Nottingham NG2 1AE. Company Registered in England & Wales No. 5268636
NEA Business Plan
AF-034
September 2015
Version 3