Learning Targets:
• Create a Brochure for Camp,
Clinic (Workshop) aimed at a
specific targeted market.
RECALL
ADVERTISEMENT –
Paid communication
PUBLICITY –
Free communication
ENDORSEMENT –
A person’s public expression of approval or support
for a product or service.
FYI – can be a form of advertisement or publicity.
Sports Camps and Workshops
(Clinics)
Chapter 6.2 & 6.3
What are sports Camps?
•
Interactive experience that allows athletes to learn
techniques and methods for a specific sport from
experienced, typically successful coaches/players/trainers
1.
2.
3.
4.
Cost money
Seasonal (depends on the sport)
Typically last 5-14 days
Day camps or Over night camps - all inclusive (fee,
lodging, meals)
Itinerary (camp activities)
5.
What are sports Workshops (clinic)?
•
Interactive experience that concentrates on a skill rather
than a sport, where athletes receive coaching from
experienced and typically successful
coaches/players/trainers.
1.
2.
3.
4.
5.
Cost money
Typically offered year round
Typically last 1-3 days
Typically Day camps
Itinerary (camp activities)
Why attend sports camps/clinics?
•
Have fun while improving skill set
•
Learn from best players and coaches
•
Network (Exposure)
1. meet college coaches or pro-scouts
2. meet other athletes from around the
country
Designing a Sports Camp/Clinic
Checklist:
•
•
•
•
•
•
•
•
Camp Name and goal/objectives
Location/Date/Time
Hire staff
Cost of the camp
Obtain Sponsors
Create registration and payment process
Market Camp (create/design brochure)
Promote Camp
Camp/Clinic Sponsorship
Team up with –
local high school, college, professional teams
Obtain business sponsors –
that has a connection with the camp you are
offering and where it is being offered at.
Camp/Clinic Promotion
Promotional campaigns should include a wide range of media options and
advertising methods;
Pre-Camp
•
emails
•
Radio Announcements
•
TV ads
•
Contest
•
Press release (newspapers)
•
Interviews and photos (celebrity/professional staff)
•
Giveaways at local events
•
Community appearance (celebrity/professional staff) prior to camp at
local event
Post-Camp
•
Photos for webpage and press releases
•
Personal interest stories (publicity)
•
Questionnaires for camp participants
You decide
Camp
/
Clinic
1.
2.
3.
4.
5.
6.
7.
Longer: 5 -14 days
Staff: College/Professional
coachers/players/trainers
Detailed: encompass entire
sport (offense, defense, etc)
Improve Skills: helps those
already playing sport to
improve
Cost: expensive
Networking: monitored by
college recruiters and pro
scouts
Sponsors: National,
regional and local
businesses
1.
2.
3.
4.
5.
6.
7.
Short: 1 -2 days
Staff: High School
Coaches/College Coaches
Specific: focus on particular
skill of sport rather than
whole sport
Introduce Sport: helps those
not familiar with the sport to
get started
Cost: moderate
Networking: occasional
appearance from recruiter or
scout
Sponsors: Local businesses
Assignment
Read “thru” Chapter 6
Pgs. 122-136
Chapter 6 Review
Pgs. 138-139
Define:
•
Foundation
•
Tournaments for Charities
•
Clinic
•
Sports Camp
Answer Intermission Questions:
#1 – 12
Answer Intermission Questions:
Pg. 130
Pg. 131
Pg. 134
Pg. 136
Answer Encore! Questions
Pg. 132 # 3 and # 4
EVERYTHING DO TODAY!!!!