KIDS IN GLASS HOUSES TO PLAY CARDIFF AT AN
EXTRA SPECIAL NIGHT OF MUSIC ALONG ROUTE OF
LONDON 2012 OLYMPIC TORCH RELAY WITH FREE
CONCERT.
COCA-COLA REVEALS LINE-UP FOR CARDIFF’S SPECIAL CITY CELEBRATION
DURING OLYMPIC TORCH RELAY
LONDON, 27 March 2012: Coca-Cola, Presenting Partner of the Olympic Torch Relay, has today
revealed that performances from Cardiff-born Kids In Glass Houses, British rock band You Me At
Six, and Brit Award winning Emeli Sandé will lead the celebrations at the live, free-ticketed event in
Cooper’s Field on 25th May as Cardiff plays host to a Special City Celebration along the route of this
summer’s London 2012 Olympic Torch Relay.
Coca-Cola is helping the London Organising Committee of the Olympic and Paralympic Games
(LOCOG) and host Local Authorities to bring music and celebration to every corner of the UK with 66
nights of celebrations during the Olympic Torch Relay.
The live event in Cardiff is one of four Special City Celebrations to feature leading musicians, with
further large-scale, free-ticketed concerts confirmed in Glasgow on 8th June, Leeds on 24th June
and Birmingham on 30th June. A finale concert will be held in London’s Hyde Park on 26th July the day before the Opening Ceremony.
The events are all part of 66 nights of celebrations taking place along the Olympic Torch Relay route 61 Evening celebrations plus five Special City Celebrations presented by Coca-Cola. Each night will
feature incredible performances from some of the nation’s best loved stars, including Emeli Sandé,
General Fiasco, Katy B, Kids In Glass Houses, Labrinth, Little Comets, Loick Essien, Morning
Parade, Rizzle Kicks, Tribes, Wombats, Wretch 32 and Young Guns.
As the longest continuous sponsor of the Olympic Movement, Coca-Cola is encouraging everyone in
Wales to register for free tickets to the event at Cooper’s Field and bring friends and family along to
celebrate their local Future Flames and to participate in the magic of the Olympic Games. All tickets
are available via registration at http://www.ticketmaster.co.uk/coca-colacelebrations.
James Williams, Director, Olympic Torch Relay, Coca-Cola Northwest Europe & Nordics, said:
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“As a Presenting Partner of the Olympic Torch Relay we have a fantastic opportunity to bring music
and celebration to every corner of the UK as the Olympic Flame progresses its journey. We are taking
some of the nation’s best loved musical talent on the road for an incredible 66 night tour to give young
people across the country the chance to Move to the Beat and participate in the magic of London
2012. We’re encouraging everyone in Wales to join in celebrating the Future Flames who have
carried the Olympic Flame through their communities by registering for tickets to their local events and
the finale celebration concert in London’s Hyde Park.”
You Me At Six said: “We helped Coke pick the inspirational Torchbearers that are going to run with
the Olympic Flame and it’s amazing that we now get to celebrate them with this amazing concert in
Cardiff. We can’t wait to see everyone at the show in Wales!”
Emeli Sandé said: “I’m thrilled to be part of Coke’s Olympic Torch Relay celebrations and can’t wait
to share in the excitement and energy that the Olympic Flame will bring to the UK.”
Kids In Glass Houses said: "We'll be bringing music back to our home town of Cardiff during the
Olympic Torch Relay and cannot wait! Coke is getting some huge music acts to play all around the
country to celebrate all the inspirational young people out there. The event in Cardiff is going to be
massive - everyone should register for tickets and join the party!"
These exciting events mark the next step in Coca-Cola’s sponsorship of the London 2012 Olympic
and Paralympic Games and Olympic Torch Relay, uniting its two campaigns, Move To The Beat,
which fuses music and sport to bring teens closer to the Olympic Games through a unique
collaboration with GRAMMY award-winning producer Mark Ronson and chart topping dub-step
vocalist Katy B, and Future Flames, Coca-Cola’s Olympic Torch Relay campaign which celebrates the
best of British youth by giving them the once in a lifetime chance to carry the Olympic Flame.
Anywhere In the World – the song created by Mark Ronson and Katy B – will be released for sale on
May 13th 2012, and fuses the actual sounds of Olympic sports with music in Mark’s unique and
innovative style. To produce the track, Mark travelled the globe, meeting five young athletes and
recording their individual sounds of sport to provide the beats of the song. They will perform the song
live at the Hyde Park event on 26th July.
Tickets to Glasgow, Cardiff, Leeds and Birmingham events are free. Tickets for the event in London’s
Hyde Park will cost £15 (plus order processing fee). All are available via registration at
http://www.ticketmaster.co.uk/coca-colacelebrations until 10pm on Wednesday 11 April 2012.
ENDS
For further information, please contact Blue Rubicon on behalf of Coca-Cola:
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Ali McInerney, David Godfrey, Jack Hart: 020 7260 2700 [email protected] or
[email protected]
Notes to editors
About the Olympic Torch Relay Celebrations
To register for the chance to get free tickets for the Cardiff, Glasgow, Leeds or Birmingham City
Celebrations, or to purchase tickets to the London Hyde Park finale, please visit
http://www.ticketmaster.co.uk/coca-colacelebrations.
Further details about the 61 Evening Celebrations, including how to attend are currently being
finalised. More information will be available through www.london2012.com/olympictorchrelay nearer
to the start of the Olympic Torch Relay.
About Coca-Cola Future Flames
Coca-Cola is using its sponsorship of the London 2012 Olympic Games to shine a light on the best of
British youth by recognising, rewarding and inspiring the young people who use their passions to help
make Britain Burn Brighter. As a Presenting Partner of the Olympic Torch Relay, we are rewarding
those who have made a positive contribution to their local communities and the environment with a
once in a lifetime opportunity to carry the Olympic Flame. As part of this commitment, Coca-Cola has
commissioned a Pavilion to celebrate the best of British youth.
About Coca-Cola and the Olympic Movement
The Coca-Cola Company has been continuously associated with the Olympic Games since 1928 –
longer than any other corporate sponsor of the Olympic Movement. The Company works with National
Olympic Committees in more than 200 countries to help athletes train and compete. More than 90
percent of Coca-Cola’s investment in the Olympic Games is directed to athlete development and to
assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers,
officials and spectators during the Olympic Games. The Coca-Cola Company is the exclusive
nonalcoholic beverage provider to the Olympic Games through to 2020.
About Coca-Cola and the Olympic Torch Relay
The Coca-Cola Company’s first official involvement with the Olympic Torch Relay occurred with the
introduction of the International Olympic Torchbearers Program, sponsored by Coca-Cola, for the
Barcelona 1992 Olympic Games, a program that was reprised in Lillehammer in 1994. London 2012
marks the eighth time that Coca-Cola has served as a Presenting Sponsor of the Olympic Torch
Relay including Atlanta (‘96), Nagano (‘98), Salt Lake City (’02), Athens (‘04), Torino (’06), Beijing
(‘08) and Vancouver (‘10).
What is the Olympic Torch Relay?
The Olympic Flame is one of the enduring symbols of the Olympic Games, representing peace, unity
and friendship. As it is carried around the UK for the Olympic Torch Relay it will bring the spirit of the
Games to everyone.
Lit in Olympia, Greece, in a traditional ceremony, the Olympic Flame will be taken on a short relay in
Greece before arriving in the UK on 18th May 2012.
On a 70-day journey across the UK, the Flame will be carried by 8,000 Torchbearers, generating
excitement as it makes its way to London and the Opening Ceremony of the Games. The Flame will
come within a one-hour journey for 95 per cent of the population of the UK – with entertainment,
shows and concerts marking its arrival at each stop.
What is an Olympic Torchbearer?
Olympic Torchbearers will run one leg (approximately 300 metres) of the London 2012 Olympic Torch
Relay, which takes place between 19th May and 27th July 2012.
Coca-Cola has awarded Torchbearer places to nominees who, in the opinion of a panel of judges,
most deserve to carry the Olympic Flame.
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