tradinginsight
Special offers for students’ unions
Inside:
How Clean is Your Kitchen?
A new survey rates restaurant
cleanliness for consumers
Training for Trading
A round-up of resource sessions
available at Trade Show 2016
June 2016
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Welcome
Welcome to the latest edition of Trading Insight.
I
t’s been a difficult few months
at NUS with discouraging
media coverage and news
of disaffiliation. Despite this,
I personally feel we should see
it as an opportunity to recognise
our weaknesses and build on our
strengths. From a commercial
perspective, I hope that the steps
that we’ve already started to take
to improve our trading practices
demonstrate our commitment to
becoming a more innovative and
market-driven team; putting our
members and our students at the
heart of everything we do.
I truly believe, we have huge
potential to build on our strengths
– NUS extra saves students £’s
every year and only member
unions earn commission for
every card sold. Our purchasing
consortium allows trading
unions to buy collectively and
receive better deals than any
other consortium and our
trading support team provide a
consultative service unions can
use for advice and support to
maximise their returns.
With this in mind, as we
approach Trade Show, I urge you
all to attend the Trading Support
commercial training day on 6
July. Four sessions have been
developed that focus on the key
elements we all need to be on top
of if we’re going to maintain and
grow our operations and protect
our contribution to member
students’ unions. You can read
more about the training and Trade
Show on page 16 and registration
is now open on the Connect
events page.
I ask you to use this fantastic
opportunity to learn from market
experts and for the first time,
the results of a consumer retail
tracker providing insight on
student shopper trends will form
the basis of dedicated workshops
and content at the show too, so an
invaluable opportunity for those
in retail to gain further knowledge.
We’ve also opened it up so you can
bring staff from your union who
would benefit from learning more
in all three categories of retail,
catering and licensed trade.
I hope you find this issue of
Trading insight useful and I
wish you every success with
your graduation events over the
summer. I will hopefully see you all
at the commercial training day and
Trade Show!
NUS Services
Ian King House
Snape Road
Macclesfield SK10 2NZ
t. 01625 413222
www.nusconnect.org.uk
The customer services helpline is
open 8am-6pm Monday to Friday.
All calls directed through the helpline
are charged at local rates, and may
be monitored or recorded for training
and security purposes only.
© 2016 NUS Services. The views
expressed by contributors are their
own, and responsibility for the contents
rests solely with the publisher.
FOOD
SERVICE
CONCEPTS
❝
Country Choice offers a range of concepts
from around the globe that cover all your
foodservice requirements combining high
quality products with great service.
Concepts include:
• Tuk Tuk - oriental noodles & rice
• PasTa PronTo - hot pasta meals in a pot
• HuDson’s - gourmet hot dogs and burgers
• sub350 - handheld savoury snacks
• kiTCHen & Co - drop in café
We have seen a 12% rise in total Hot Dog
sales this year since switching to Hudson’s
and customer feedback on all
the new concepts for 2015 has been
highly positive.
All concepts are supported with a range of equipment
Alan Grant, Food & Beverage Manager, Crealy Park
support, branded packaging and POS material.
❞
solutions, free technical training, free merchandising
For more information on the concepts we have a dedicated
foodservice team ready to assist you.
For sales call Mike Watson (Foodservice Controller) 07484 039260
For marketing call Neil Lindsell (Concepts Development Manager) 07979 704758
Catering Concepts
Trading Insight
trending
topics
Commercial snippets from around the web
Free guide to
gluten free
Following Coeliac UK
Awareness Week in May,
Unilever Food Solutions have
issued a free guide to help you understand
the disease, create gluten-free dishes, manage your
kitchen preparation safely and make gluten free a bigger part of
your menu. Download the guide here: http://tinyurl.com/jghk4nx
Food & drink
pairing
Pairing beer and cider
with food can be tricky but
these food and drink experts
tell us how to make the
perfect match. Read more:
http://tinyurl.com/jjf38n6
Get
social
38 million people actively
use social networks in the
UK… that’s 59 per cent of
the population! 68 per of
Facebook users and 69 per
cent of Twitter users follow
companies to receive offers.
With more and more
people looking to the
internet to find a restaurant,
bar or club to visit, it’s
crucial for hospitality
businesses to jump on
the social media wagon.
Read more here: http://
tinyurl.com/je2lpjy
n
e ig
th pa n w!
on m o o
e ca s sh
or de sit u de
r m na vi tra
Fo emo nd the
a
iL e t
ol m a
St co E40
d
an
St
• Premiumisation has been a key trend over the
last 5 years, and shows no signs of slowing.*
• 65% of consumers are willing to pay more for a
premium product, with price less of an influencer
than taste and quality on drinks choice.*
• Stoli is the authentic premium vodka with a
unique heritage dating back almost 100 years.
It’s reputation as a pioneer and leader in the
vodka market is unsurpassed.
*
CGA Future Shock Q1, 2016
THE ORIGINAL
STOLI LEMONADE.
• 50ml Stolichnaya
Premium Vodka
• 25ml Fresh Lemon Juice
• 12.5ml Sugar Syrup
• 50ml Water
HAVE AN
SUMMER
IN 2016 JENNIFER SAUNDERS AND JOANNA LUMLEY REUNITE AS PATSY AND EDDIE FOR
AB FAB: THE MOVIE! THE FILM WILL FEATURE GLITZ, GLAMOUR, CELEBRITIES AND OF
COURSE STOLI SWEETIE DARLING. STOLI WILL BE OFFICIAL PARTNERS OF THE FILM AND
WILL SUPPORT THE RELEASE THROUGH A SERIES OF LIVE AND TRADE ACTIVATIONS.
M
A
E
B
M
JI
K
A
O
E
L
DOUB
®
NEW
,
s
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a
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a
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c
Two
.
n
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b
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Expertly aged then matured in a second oak barrel.
A
L
O
C
&
K
A
O
E
L
B
DOU
Come and visit us on stand E34 at the trade show
Maxxium UK, Maxxium House, Castle Business Park, Stirling, Scotland FK9 4RT
D
E
N
O
I
H
S
A
F
K
A
O
DOUBLE
M A KE HIS T O R
Y
®
Come and see us on Stand E26
Special Offers
on the stand
Buy 5 cases & get 1 free
Disposable
Flexy Glasses
Alliance
Centrefeed Roll
4
4
sizes to
choose
from
DPPFG020
57cl (20oz) 1x1000
Disposable
Oxy-Bio Glasses
sizes to
choose
from
HWSP0003
150m 2 Ply Blue 1x6
DPPOB020
57cl (20oz) 1x1000
One day only– don’t miss it!
Come and see us on Stand E26
CAN YOUR
CONSUMERS
TRUST YOUR
MENU?
Trading Insight
If you suffer with a food allergy, you’ll know that dining
out isn’t always as pleasurable as it should be and
despite new allergen legislation introduced in December
2014, there are still establishments that aren’t providing
the information that allergic consumers need.
A
cross the UK, there
are about two million
people who suffer from
allergies, including 2 per cent
of adults and 8 per cent of children.
This figure is increasing so it’s not
something catering establishments
can ignore any more.
According to new research by
the Food Standards Agency (FSA),
a quarter of people with food
allergies have suffered a reaction
while eating out over the last year
and 56 per cent felt like they were
‘inconveniencing’ staff when they
told them about their allergy.
Over two-thirds of consumers
with an allergy (69 per cent) said
the staff didn’t understand how
easily a mistake could lead to a
reaction. Of the one in four people
who had suffered a reaction after
eating out in a restaurant or café,
one if five had to attend hospital
as a result.
A quarter of people
with food allergies
have suffered a reaction
while eating out over
the last year.
However, there is some
good news as the results show
that since allergen labelling
was introduced, more than
half of respondents felt more
confident dining out. The EU
Food Information for Consumers
legislation requires food
businesses to make information
available to consumers on 14
allergens, ranging from peanuts
and gluten to mustard and celery.
Allergies can be fatal so it’s
vital that if you run a catering
establishment at your venue, you
must give consumers information
they can trust.
Trading Insight
How
clean is your
kitchen?
Did you know that the majority of consumers
place more importance on cleanliness than
service and would avoid going to a restaurant
that’s been implicated in a food hygiene
incident?
A
ccording to a new study by Checkit.net, 75 per
cent of 1,000 consumers surveyed wouldn’t risk
eating out somewhere that’s been involved in a
food hygiene incident even if it’s been recommended by
someone they trust! Furthermore, if the establishment
has a Food Standards Agency (FSA) rating of two or
below, 61 per cent said they wouldn’t visit.
While only 16 per cent gave poor service as a
reason not to return to a restaurant, 66 per cent
rated unclean premises as the first or second
reason for not returning.
This research clearly shows growing public
awareness of food safety issues and how
operators need to act to ensure they meet FSA
standards because consumers will not tolerate
poor food hygiene.
You can read a full copy of the report at:
http://tinyurl.com/j7kzwwt
Trading Insight
THE ‘BEER’
ESSENTIALS
SIBA commissioned M&C Allegra Foodservice
to carry out a major research project of consumers
and licensees to provide insight into British beer.
The purpose was to demonstrate the benefits
for retailers of stocking craft-brewed beer.
Some of the factors leading to
the project:
• Need for clear understanding
of what the term ‘craft beer’
means to consumers
• A genuine and sustained consumer
trend towards excellence in beer
• The need for pubs to build unique
selling points in a declining market
• The need to push the boundaries
for craft-brewed beer by further
developing new markets in
hospitality including casual dining,
restaurants and hotels.
Here are some interesting
findings from the initial report:
• More than 1 in 3 consumers think
there isn’t sufficient information about
the different types of beer available
• ‘Advice from pub / bar staff’ came
second place in information that could
be useful, highlighting the scope to train
and develop bar staff about craft-beers
• More than 1 in 3 consumers said they
would visit restaurants more and
56 per cent said they would visit bars
more often if they sold craft brewed
British beers
• We should not assume beer drinkers
are all male! 16 per cent of all consumers
report drinking more beer now than 2
to 3 years ago; however, for women this
is considerably higher – nearly 24 per cent.
SIBA will be on stand E22 at Trade Show
on 7 July so you can visit them for more
information.
NE
W
REFRESHING JUST
GOT REFRESHED.
•MagnersOriginal-Now
onDraught
•Strikingnewpackaging
launchingSummer2016
•FromtheUK’sNo.1bottled
appleandpearcider*
•Supportedwithmulti-million
poundmediacampaign
COME TO VISIT US ON STAND B30 AT THE
JULY TRADE SHOW FOR SOME FANTASTIC
DEALS AND GIVEAWAYS ON THE DAY!
MagnersOriginalnowavailable
indraught-researchhassuggested
muchbettertasteprofile.
NewpackagingforOriginalandPear.
*Source: Nielsen Scantrack Total Coverage MAT 27/02/16 / CGA Brand Index MAT 23/01/16
Trading Insight
trading
TRAINING
FOR
If you’re coming along to Trade Show, it’s worthwhile
registering for our free Trading Support commercial
training too – a unique opportunity to learn from
market leaders and business experts.
Four bespoke sessions have been developed to focus
on areas where skills gaps have been identified:
SESSION 1:
SESSION 2:
TRADING PROGRAMS
COMMERCIAL
DISCIPLINES
Using case studies, we’ll give you
a clear picture of the programs,
how they work and how you can
benefit from them. We’ll discuss
the importance of compliance
and the impact these programs
have on NUS contribution.
We’ll also be sharing key insight
from the new NUS retail tracker
to help inform your decision
making as well as giving you a
how-to-guide for maximising
sales. New and existing products
and promotions will be showcased
and there will also be a section
on how to get the most out
of planograms.
Developing best practice
commercial disciplines has never
been so important. This session
gives an overview of:
• Purchasing – rules of engagement
• Compliant operating procedures
• How to run an effective weekly
commercial team meeting
• Benchmarking
• Best practice retail disciplines
• Central billing as a resource
to unions.
SESSION 3:
INCOME GENERATION
This practical session will
evidence best-in-class union case
studies to highlight compliance,
margin setting, generation of cash
value and the benefits of moving
from a cost based ‘transactional’
focus to ‘market-driven’ sales-out.
We’ll be looking at service that
sells, street food and bundle deals
to drive transactional spend and
Meal Deal / Food for now.
SESSION 4:
COMMERCIAL TOOLS
This session will focus on issues
such as wastage tracking,
shrinkage, easy margin calculation
and will provide you with simple
tools to help prove to suppliers
where availability is down. Bols
will introduce you to their GP
calculator tool and menu tips and
Carlsberg will have a well-ranged
bar demonstrating best practice
for standard vs premium products.
Trading Insight
And at the end of the day,
everyone is invited to
join us for a drink on
the terrace.
If you haven’t already
registered for this
training, it’s on 6
July at the ACC
Liverpool. Simply
go to the Connect
events page
and select Trade
Show 2016.
We’ll also be sharing
key insight from
the new NUS
retail tracker
to help inform
your decision.
Trading Insight
POUR MORE FLAVOUR
With the lighter evenings and warmer weather
( just), consumers have an increased appetite
for refreshing and tasty ice-cold drinks.
During the summer months, there tends
to be a spike of at least 35 to 40 per cent
within the soft drinks category so why not
encourage even more customers in to
your outlet with some of these fabulous
mocktail ideas from Bottlegreen:
ROW ROW ROW (your boat)
Ingredients:
• 6 mint leaves
• 15ml Bottlegreen elderflower cordial
• 15ml lemon juice
• 5ml sugar syrup
Method:
• Muddle Mint with lemon juice and sugar syrup
• Add remaining ingredients and shake
with ice
• Fine strain into chilled martini glass
• Garnish with mint leaf on surface
of drink.
EDEN
ELDERFLOWER BREEZE
Method:
• Shake all ingredients with ice
• Strain into ice-filled 12oz highball glass
• Garnish with apple skin & mint sprig.
Method:
• Shake ingredients together with ice
• Strain into highball and top with
ginger beer
• Garnish with Horses Head (lemon peel).
Serves 1
Ingredients:
• 10ml Bottlegreen elderflower cordial
• 10ml lime juice
• 6 torn mint leaves
• 60ml cloudy apple juice
Serves 1
Ingredients
• 25ml Bottlegreen elderflower cordial
• 25ml apple juice
• 25ml cranberry juice
• Ginger beer
SUMMER SENSATION
COCKTAIL
Ingredients:
• 25ml Strawberry puree
• 15ml Bottlegreen elderflower cordial
• 10ml lime juice
• Bottlegreen ginger & lemongrass pressé or ginger ale
Method:
• Shake first 4 ingredients with ice,
strain into ice-filled 12oz highball
glass, top with ginger & lemongrass
pressé or ginger ale
• Garnish with strawberry fan.
WHEN FLAVOUR CALLS
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MANAGER TO
Chilli
Flavour!
Do you need a
simple way to
order a great range
of quality, locallybrewed craft beers
for your bars?
Society of Independent Brewers (SIBA)
IS
THE
ANSWER
NOW available to all NUS bars!
SIBA BEERFLEX DDS (Direct Delivery Scheme)
●
●
is a proven success
Huge range of beers handled nationally – 3000 beers from 550 brewers already being
delivered to around 2400 outlets nationwide
CASK, CRAFT KEG, BOTTLE and CAN
choose from dozens of locally-brewed beers supporting local businesses
●
One order to SIBA – your choice of beers
delivered direct by the brewer – low beer miles
SIBA
●
●
●
The Society of Independent Brewers
Over 850 members – the voice of the British brewing industry
Not for profit organisation, representing all members, non-partisan
Quality – SIBA Food Safety and Quality certificate – independently-audited
Come and see us at the NUS Trade Show on
Thursday 7 July 2016 – STAND E22 – Exhibition Centre Liverpool
WANT TO KNOW MORE? CONTACT SIBA ON 01765 640441