Admissions Process
Marketing
Branding
Sanford-Brown College:
David Kagan
YogAsylum:
Pamela Bliss
Sanford-Brown College
Milwaukee Campus
• Allied Health: Radiography/Sonography/CVT
• 1300 students annually
• Accrediting agencies: ACICS, WEAB with
programmatic accreditations: JCERT/ABHES
• Career Education Corporation (CEC)
• Le Cordon Blue, Brown College, Colorado
Technical University, AIU, IADT and
International
• We are an internationally recognized GREEN studio.
• Known as the largest and most state-of-the-art
facility of its kind in the state of Wisconsin.
• Proudly provides one of the world’s most
comprehensive Yoga Teacher Training Schools.
• Studio offers drop-in classes seven days a week.
• Conscious community and resource center.
• Offering concerts, kirtans, lectures, workshops, and
host to authors on book tours.
Meets or Exceeds the Certification Standards of Travel Green Wisconsin
Total Certified Points = 82
November 30, 2007
Travel Green Wisconsin Checklist Summary
•
Basic Requirements
•
5 Points in Section A: Communication & Education
•
82 Points Scored (30 Points Required)
16 – Section A: Communication & Education
9 – Section B: Waste Reduction, Reuse & Recycling
25 – Section C: Energy Efficiency, Conservation, and Management
9 – Section D: Water Conservation and Wastewater Management
5 – Section E: Air Quality
0 – Section F: Wildlife and Landscape Conservation and Management
2 – Section G: Transportation
9 – Section H: Purchasing
7 – Section I: Local Community Benefits
Checklist Highlights / Innovative Best Practices
* Founding Business Member of the Green Yoga Association
* Earth friendly mat wash used to clean mat rentals between use and only PVC-Free mats are sold
* The first and only studio in Wisconsin participating in the 100% level of WE Energies “Energy for Tomorrow
* Host site for workshops that promote awareness of environmental issues and renewable energy alternatives
* Eco-friendly environment with sustainable design and construction.
Travel Green Wisconsin is a voluntary program that reviews, certifies, and recognizes
tourism businesses that have made a commitment to reduce their environmental impact.
BRANDING
The first and most frequent element through
which a person interacts with an organization is
its identity – its logo, colors, printed and web
materials, signage and other physical
environments. A well-designed, consistent
visual identity is one of the most important
things we can do to establish your brand, and
differentiate yourselves from your competitors.
Brand Recognition
Brand Recognition
Brand Recognition
Brand Recognition
Having a great logo isn’t enough – rather, the
effectiveness of an identity system is largely
determined by correct and consistent usage of its
core elements. The goal is for every stakeholder –
students and their parents; faculty, staff and all
employees; industry professionals; consumers
and more – to have a consistent experience with
the Sanford-Brown identity, every point at which
it touches their lives.
Empower everyone employed to be a
strong brand ambassador.
Bring your brand to life through a range of
well planned, well executed marketing
activities, and make sure the overall
messages are consistent, clear and relevant
to your target audience. The most important
asset at any school is it’s people. They
interact every day with colleagues,
customers, suppliers, competitors and
industry experts to name a few. They also
interact with an impressive number of
people totally disconnected to your school
in the form of family members, friends,
former colleagues and many others. Hence
they serve as the schools most important
brand ambassadors, as the word-of-mouth
can be extremely valuable and have a great
impact on the overall image of your schools
brand image.
Marketing
$1,000,000 annual budget
$600 monthly budget
Television Commercials
Newspaper/Print
Internet search engines
Internal/external web sites
National ad campaigns
Call centers
Community events
Grass roots marketing
News letters
Flyers
Word of mouth
Referrals
Social networks
(facebook, twitter, ect)
Create a strong market awareness through advertising media’s and develop
strong community ties, using college fairs, high school programs, as well as
memberships with professional organizations like the Better Business Bureau,
Career College Association, Chamber of Commerce, EAB, regional and
national accreditors.
Admissions Process
Regulatory and Compliance
Enrollment Agreements
Enrollment Applications
Cancellation privileges
Title IV Funding
Don'ts and Do’s
Disclosure forms
FERPA
Scripts
Processes
Leads
Contacts
Interviews
Tours
enrollment forms
Tuition Planning
Stitch-in
New Student Orientation
Q&A
Questions?
Examples
Handouts