Customer Intelligence
Maximize Opportunities for Success
Obtain quantitative and
qualitative market data to perform
effective business planning
Gain insight into how companies,
markets, and competitors are
perceived by current customers
Validate and sharpen
go-to-market strategies with
demand-side market intelligence
Evaluate what is working and not
working with actionable data
The Customer Intelligence service provides insight and guidance based on real-world
“voice of the customer” and market trend information in key technology sectors within
the enterprise, small/medium business, SOHO, and consumer sectors across the globe.
As a full-service research company, Current Analysis manages all aspects of research
projects, from methodology design and survey development to statistical analysis and
presentation of findings. Our projects yield results that are highly actionable and can
support both strategic and go-to-market initiatives.
The Voice of the Customer: Don’t Just Hear it, Understand it
Current Analysis’ customized research methodologies ensure that clients gain a clear
understanding of the critical customer issues required to establish relevant and
competitive strategies. Projects may utilize a variety of research methods (e.g., Web,
phone, in-depth interviews, focus groups) to ensure delivery of accurate and actionable
results.
Intelligence that Enables Action
Service Types Include:
Enterprise Demand Research:
Supports vendors targeting SMB
and enterprise markets with
feedback from purchase
influencers and decision makers
Applied Consumer Intelligence:
Research focused on retail / e-tail
markets and consumer behavior
Custom Solutions:
Custom projects that deliver
guidance and support to meet
unique client requirements
Targeting influence and authority
Identify critical influencers and decision makers across your markets and understand
their key values. Refine your sales tactics to address their unique needs during
prospecting, shortlist development, vendor evaluation, and solution selection phases.
Business driver insight
Understanding which purchase drivers will get you in the door, which ones will put you
on the shortlist, and which will give you the edge during vendor selection provides a
competitive advantage. Examine customer perceptions of features, functionality, and
other customer purchase influencers.
Vendor evaluations
Get unequaled insight into how customers perceive the various players and rivals in the
market. We will show you which vendors are best positioned to retain their existing
customers, which are most likely to be considered for purchases, and which will win
more business in the future.
Market opportunity analyses
Recognize the emerging business opportunities that will enable your company to enjoy
first-mover advantages. Uncover the pockets of opportunity that exist within your
marketplace.
www.currentanalysis.com | 21335 Signal Hill Plaza, Suite 200 | Sterling, VA 20164
Voice +1 703 404 9200 | Toll free +1 877 787 8947 | Europe +33 (0) 1 41 14 83 17
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Delivering value across the organization
SALES
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COMPETITIVE
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Identify decision makers and
Target the right value
Derive positioning, packaging,
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and competitive analysis
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Understand the perceived
Primary Audience
circumstances
value of products, services,
Uncover pockets of market
or functionality
opportunity
Understand which vendors are
positioned to retain their client
Sales
Product Marketing
Competitive Intelligence
Product Management
Corporate Strategy
Understand the business
Assess the vendors
bases and which are
drivers for and obstacles to
expected to play a role in
vulnerable
the adoption of technology
buyers’ efforts
Obtain custom data reports
Tap the critical success
Identify the features and
based on your segmentation
factors that drive customer
functionality that will drive
strategy
revenue and market growth
purchase behavior
Sample Research Output:
Purchase Drivers
Vendor Momentum
Investment Horizon
Contact us today to find out more
David Baltaxe
Director, Customer Intelligence
Direct: (703) 788-3747
Email: [email protected]
About Current Analysis
Current Analysis has been helping leading technology companies improve their competitive
responsiveness since 1997. We give you the ability to improve your performance by creating a
repeatable process advantage over your competitors. Our business model and solutions are built
on the foundation of solid, quality intelligence and data, making Current Analysis the leader for
competitive intelligence demands. We serve more than 40,000 users at over 250 enterprise
clients. Our client base represents the preeminent firms in the telecommunications, information
technology, and consumer electronics industries.
www.currentanalysis.com | 21335 Signal Hill Plaza, Suite 200 | Sterling, VA 20164
Voice +1 703 404 9200 | Toll free +1 877 787 8947 | Europe +33 (0) 1 41 14 83 17