Press release – MakeUp in NewYork – July, 21st
MAY THE BEST WIN WITH TWO PRESTIGIOUS
CONTESTS AT MAKEUP IN NEWYORK!
For the first time, this year's MakeUp in NewYork will organize two
competitions: a packaging contest putting together teams from different
American universities, as well as the New York edition of the "Innovation Tree
Products" competition. This contest, which was first organized for MakeUp in
Seoul and also proved very successful at MakeUp in Paris, will feature more
than sixty products from more than a third of MakeUp in NewYork's
exhibitors. These will be, without a doubt, two major highlights at our show
next September.
Our sincere thanks to the contestants at this
year's "Innovation Tree Products" contest, who
contributed over sixty products, for their
creativity and dynamism! The competition is set
to end on September 9th and 10th in New York,
where the winning products will be presented.
Our jury of experts, which met last week, often
found it very hard to pick winners! The jury
Press release – MakeUp in NewYork – July, 21st
reviewed exciting new manufacturing ideas for formulas and applicators, along with
a dazzling array of ever more efficient and clever packaging.
In total, the competition included sixty-two products. Jury members were presented
with a wide array of products representing the whole make-up sector in a very
balanced way. The contest featured eighteen products in the formulation category,
eighteen in the packaging category, sixteen in the full service category and finally
ten in the accessories category.
Twenty six products selected!
In the end, twenty-six entries were selected by the Experts'
Committee for their innovative nature. They will be showcased
in the entrance hall on the two-day show, as part of the
Innovation Tree Products display. The name and booth number of each winning
product's company will be mentioned, enabling visitors to visit the exhibiting
company's booth.
A big thanks to all the members of the Committee of Experts who tested and
evaluated all these products:
* Florence Bernardin, founder of Information & Inspiration, a market research firm
specialized in Asian cosmetic and beauty products
* Hélène Capgras, Manager of Brain for Beauty for the Martine Leherpeur Consulting
firm, specialized in creative business planning for the luxury and beauty market
* Charles - Emmanuel Gounod, founder and manager of Beautyworld Connections with
a global experience in BtoB in the beauty and cosmetics industry
* Jean-Louis Mathiez, creator and manager of Cinqpats, specialized in cosmetic
packaging innovation
* Luisa Oliva, International consultant in cosmetics with an expertise in the field of
formulation
* Serge
German,
Director of
the
Ecole
Supérieure
Européenne de Packaging (ESEPAC or European Institute for Packaging Technology)
Press release – MakeUp in NewYork – July, 21st
Serge German
Jean-Louis Matthiez
Charles-Emmanuel Gounod
Hélène Capgras
Luisa Oliva
Florence Bernardin
American universities are not left out !
Second highlight of this fifth edition of MakeUp in NewYork, the result of the contest
staging several American universities on the theme of Packaging Innovation.
The final step of the contest involved 12 teams of students from 3 universities:
(Rutgers University- University of Oregon –Virginia Polytechnic Institute Ohio State
University).
These teams, together with their advisers, have been working on an innovative
packaging project since January 2015 and submitted their work in mid-June 2015.
Press release – MakeUp in NewYork – July, 21st
On July 14th, the contest’s jury met to rank the projects and select the 5 projects
that will be presented to visitors during MakeUp in NewYork on September 9th10th.
From left to right the jury members are:
* Marc-André Houx, President Shya Hsin Packaging North America
* David Matos, Vice-President of Engineering & Package Development Topline
Products
* Eric Vanin, President Qualipac America
* Eric Wimmer, Garance
* Jacques Cohen, President Axilone USA
* Charles Marchese, Vice-President Marketing & Sales ABA Packaging Co
* Avit Ghibaudo, Sales Director Albea Group North America
Press release – MakeUp in NewYork – July, 21st
The jury has selected the following projects:
1. ChapDisc /Rutgers University/Pr.H. Bennett/ Lawrence H Chang & Shawn Z
Orzechowski
2. Ready/University of Oregon/ Pr. R. Fore/Jacob Baldry
3. GAIA /Virginia PolytechnicInstitute Ohio State/Dr L. Horvath/ Daniel Kim & Juliette
Portisch
4. Saphire/Rutgers University/ Dr E.Lee /Brian Loja
5. Trivit /University of Oregon/ Pr. R. Fore/ Ethan Ouimet, Mary Dunford & Britney
Lang
These 5 selected teams and their advisers will be present at this year’s MakeUp in
NewYork, and will be available to present their work to you on the first day of the
show.
You’ll then be able to vote for your preferred project, and your vote will determine
the 3 final winners. These winners will be awarded a prize by MakeUp in NewYork
during the award cocktail ceremony, to be held on site on the evening of September
9th; all the selected teams, their advisers, and the contest’s jury members will
attend the ceremony, as well as the MakeUp in NewYork’s team.
Please join us for this joyful event!
SAVE THE DATE
MakeUp in NewYork
9 & 10 September 2015
Penn Plaza Pavilion
New York Penn Station
401 7th Ave, New York
NY 10001, USA