“We have only one chance to make history and prove to the world

September 23, 2005
©HMMA 2005
President Ahn Leads HMMA’s Commitment to Quality
“We have only one chance to make history and prove to the
world that we are capable of being the very best.”
J. S. Ahn, President, HMMA
Dear Fellow Team
Members:
Let me personally
thank each of you for
being so dedicated over
the past several months. I
know this has required
great sacrifice. I want all
J.S. Ahn,
of you to know your work
President
is appreciated and is
helping us to stabilize our operation and
build high-quality vehicles for customers.
We are in a difficult and critical
phase of our operation. Right now, thousands of people are interested in buying
one of our new Sonatas. If we are
unable to deliver these vehicles, customers
may choose to spend their money elsewhere. Also, the vehicles that you are
building will be included in next year’s
J.D. Power Initial Quality Survey (IQS).
Industry experts and customers watch this
survey very carefully, and the results will
impact our bottom line in either a negative or very positive way. We have only
one chance to make history and prove to
the world that we are capable of being
the very best.
I believe HMMA has assembled the
right team and that we now have the
opportunity to be recognized as the “best
of the best” by experts in the automotive
industry. We have a highly diverse team
that brings a tremendous amount of talent
and expertise to the organization.
Over the past several years, Hyundai
has worked very hard to improve its reputation for building high-quality products.
While we have had much success, it’s
important that we realize our competitors
are working night and day to challenge
Hyundai in future quality tests. Vehicles
produced by HMMA will be compared to
all others. We want to show the world
that the best quality cars are produced
right here in Montgomery, Alabama. We
want to be recognized for building the
best car through winning the J.D. Power
IQS Best Plant Award and the Segment
Award.
Fellow Team Members, I ask for your
commitment toward accomplishing these
aggressive goals.
The HMMA Quality team, along with
our HMC Quality Division support staff,
has created an IQS Award achievement
strategy that will require the effort and
commitment of every HMMA Team
Member. I am very confident that we,
HMMA Team Members and HMC support
members, will effectively execute our strategy that will yield us the desired results
and will accomplish our mission.
I believe our success will depend on
four things:
First, we must produce the quality
vehicles. We should do everything possible to make sure our vehicles meet the
best quality standards in the industry.
Second, we must ensure our customers
are completely satisfied with our vehicles.
Third, we must be productive and
operate our company efficiently.
Continued on page 2
INSIDE INSIGHTS
PRESIDENT AHN LEADS HMMA’S
COMMITMENT TO QUALITY . . . . . . . . . . .1
HMMA TEAM MEMBERS
REACH OUT TO A WORTHY CAUSE . . . .2
TEAM MEMBER SPOTLIGHT . . . . . . . . . . .2
HYUNDAI KIA AUTOMOTIVE GROUP
OPENS NEW ENVIRONMENTAL
TECHNOLOGY R&D CENTER . . . . . . . . . .3
QUALITY CORNER . . . . . . . . . . . . . . . . . .3
“BUILDING CONNECTIONS” OCTOBER IS
DIVERSITY ACTION MONTH . . . . . . . . . .4
1
Continued from page 1
And finally, to do this, we must work as a team and make sure we
perform our jobs to the highest standards.
At HMMA, we are building more than just cars; we’re building a
future for ourselves and our community. I would like to ask everyone to
focus on the challenges we face and look for ways to achieve success.
We all must learn to listen, be generous and always look for ways to
improve our operation.
I promise my full commitment toward achieving these difficult goals.
Winning these awards will mean long-term prosperity and great success
for us all.
Thank you,
Team Members pledge to win the J.D. Power
Best Plant Award and Segment Award
by signing the commitment board.
Joo Soo Ahn, President
HMMA Team Members
Reach Out to a Worthy Cause
H
urricane Katrina, which tore through Mississippi, Louisiana
and Alabama on Monday, August 29, is considered to be
one of the most devastating natural disasters to ever hit the
United States. Nearly one month following the storm, the effects are
still being felt and will possibly be for years to come, as millions of
people have been left homeless, without electricity, fresh food and
water.
Thousands of businesses, civic groups, churches and individuals
have organized countless disaster relief efforts. HMMA Team
Members joined the nation’s efforts by participating in two on-site
blood drives, organized through the American Red Cross and
LifeSouth, and by donating funds to the American Red Cross,
which HMMA matched. A total of 231 Team Members signed
up to donate blood and more than $5,000 was raised for the
American Red Cross.
M
any Team Members, including Ginger Loy, Legal,
and Denise Ballen, Human Resources, pictured
above, traveled to hurricane-stricken areas to aid
victims and help with clean-up efforts. Denise is standing on
the foundation of what is left of a home in Bayou La Batre,
Alabama, just outside of Mobile. She is holding a child’s
shoe, which she found in the debris.
Did You Know?
Insights is available online at
www.hmmausa.com. Go to “Media Center”
and click on “Internal Newsletter.”
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Team Member Brent Hinson donates blood during HMMA’s blood
drive, held on Friday, September 9, hosted by the American Red Cross.
2
Hyundai Kia Automotive Group
opens new environmental
technology R&D Center
H
yundai Kia
Automotive
Group recently
opened a new environmentally-friendly
Research and
Development Center
in Mabuk, Korea, just
outside of Seoul. The
five-story, 14,233 sq.
meter facility is home
to 200 researchers
and more than 400 pieces of high-tech equipment. Facilities include a 700-bar
hydrogen filling station, a fuel-cell endurance tester, an emissions lab, dynamometers
and other specialized equipment for testing electric propulsion systems.
Team Member
Spotlight
Ronnie Baker, Engine
“First off, I’d like to say I
appreciate being blessed
with this job at Hyundai.
At first, I didn’t realize the
importance of my job.
After being hired in the Engine Shop on
the Cylinder Block Line (machining), it
became clear to me. Although we need
everyone to make this vision a success, the
Hyundai warranty starts right here in the
Engine Shop. I feel HMMA did a great job
of putting together an unbelievable group
of Team Members in the Engine Shop.
When you have a good group to work
with on a daily basis it makes your entire
attitude in the work place better.”
Quality Corner
Quality is Everyone’s Responsibility
What is the Customer Quality Audit?
The Customer Quality Audit is HMMA’s internal method of verifying
the overall customer satisfaction level of vehicles produced here.
How does the Customer Quality Audit work?
Each week, two vehicles are randomly selected after final sign-off
and inspected in the Product Evaluation and Review Lab (P.E.A.R.L.
Room) by representatives from almost every HMMA Department.
This is done to ensure that the audit samples are directly representative of what HMMA is shipping to customers. Each vehicle
undergoes extremely thorough static and dynamic evaluation
including:
Dynamic
Static
Exterior
Engine/Transmission
Performance
Noise, Vibration, Harshness
Interior & Electrical devices
• Seats
Windnoise
• Doors
Water leaks
• Headliner
Squeaks and Rattles
• Seatbelts
Ride and Handling
• HVAC
• Lighting
• Radios
• Windows
• Sunroof
• Power Mirrors
Engine room/Underbody/Wiring and Piping
• Loose or missing components
• Clearance between components
• Clearance between moving parts and wires or piping
Audit results are then scored based on severity and customer
impact. For example: A very serious problem is given10 points, a
significant problem is given five points, and a problem that
would be detected by some discerning customers is given three
points. The issues are then assigned to the responsible departments for countermeasures.
The Customer Audit Team consists of Mark Rader, Scott Delaney,
and Roderick Green.
The Weekly Customer Audit Process is just one of the many ways
that we at HMMA are working towards meeting our goal of less
than 80 problems per one hundred in the J.D. Power’s and
Associates IQS-3 Survey.
Customer Audit Specialist Mark Rader evaluates a Sonata.
3
T
“BUILDING CONNECTIONS” October is Diversity Action Month
he Diversity Department and Diversity
Action Team Members have planned
activities throughout October that will
help your efforts to build connections with
others. These activities will increase your
knowledge and understanding of others
and challenge you to continue your efforts
of building connections throughout the
year.
DATES & ACTIVITIES
Oct. 3-7
Voter Registration Drive Exercise Your
Right! During the lunch hours, DAT members will distribute voter registration forms
and answer questions about the forms in
both cafeterias. Use this time to register to
vote or to update your voter registration
information—change of address or name.
This is a non-partisan activity.
Oct. 17- 20 & 24 – 27
Charity Fair What Does your
Organization Offer? Learn more about
United Way organizations during your
lunch break. Tables will be set up in both
cafeterias displaying information about the
missions and efforts of United Way organizations. Before you leave the table, don’t
forget your stamp! You will need it to
qualify for prizes.
Oct. 31
United Way Drive Kickoff
HMMA…Still Helping the Community!
Team Members are given the opportunity
and convenience to make donations to
local and regional organizations. DAT
members will serve as points of contacts in
their departments and assist in the collection of enrollment and pledge cards.
Throughout the month
Web of Inclusion We are more alike,
than Different! On whiteboards located in
departments, Team Members will note
something that makes him/her unique.
This activity will allow Team Members to
discover their many similarities and differences. As others see the posted item, they
look for connections in their own lives and
make an addition. Example: I grew up in
Texas. The next person connects to this by
drawing a line and adding: I lived in Texas
when my husband was in the military. The
next person draws a line from this statement and adds: My son is in the Army and
is stationed in Belgium.
Cultural Displays Come and Enjoy the
Different Cultural Information! Throughout
the month of October, every Friday, during
lunch, there will be an information table
set up in both cafeterias. DAT members
will celebrate Diversity Appreciation
Month from Buckingham Palace in
London…the Taj Mahal in India…German
Emigration Center…to the Paga Crocodile
Pond in Ghana. These are only a few of
hundreds of get-a-way options.
TASTE THE WORLD! A Cultural
Experience. Placards with food descriptions from many different cultures and ethnicities will be placed on tables throughout
both cafeterias.
HMMA Recipe Book How wonderful
it is to Taste…! HMMA will begin collecting recipes from Team Members to be
compiled into an On-line Cookbook.
Recipes will be shared in the Diversity
Corner of the HMMA Insights. Share
yours or your favorite family recipe.
Hyundai Motor
Manufacturing Alabama, LLC
700 Hyundai Boulevard
Montgomery, Alabama 36105
Prsrt Std
U.S. Postage
PAID
Permit No. 456
Montgomery, AL
HMMA Vision and Mission Statements
Vision Statement:
Our team provides value for your future.
Mission Statement:
To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will
provide responsible stewardship to our community and environment while achieving stability and security now and for future generations.