Recent AAXIS Commerce
Success Stories
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
1
Objective
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Upgrade existing ATG 9.3 environment to
10.2.
Implement Endeca Search & Experience
Manager
Opportunities
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Standardization to latest Oracle code base.
Improve mechanizing features and
flexibility.
Improve and add new promotions
capabilities available in ATG 10.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
2
Version Implemented / Launch Date
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Original Go-Live Date: July 2010
ATG 10 Upgrade: Nov 2013
Endeca Go-Live: Nov 2013
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Site URLs:
– musiciansfriend.com
– music123.com
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Product Versions:
– ATG 10.2.1
– Endeca 6.4.1
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
3
Support Stack
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OS - RHEL
Commerce - ATG 10.2.1
Search - Endeca 6.4.1
App server - Jboss 5.2
Web server - Apache
Database - Oracle 11g
Load balancer - F5
CDN - Akamai
APM – Dynatrace
Customer behavior analysis - tealeaf
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
4
Support Stack
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Log analysis - Splunk
Email service provider - MSC
Analytics - Omniture, GA
A/B Testing - Adobe Test and Target
Payment - Chase payment tech
Tax - Vertex / Custom
International - BorderFree
Shipping UPS / Custom
Mobile - MadMobile but moving to
internal mobile web app
QAS for Address validation
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
5
Commerce Platform Enablement
1. Multi-site enablement within Oracle Commerce Application.
2. Multi-tenant infrastructure redesign, reconfiguration, and
deployment.
3. Implemented highly flexible page template management design,
using Endeca Experience Manager and creative use of Cascading
Style Sheets (CSS), allowing the business to have full control of
the look and feel of the site, without having to involve IT or
perform code build releases.
4. Real time customer behavior analysis and segmentation and
targeting based on real-time behavior.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
6
Critical Capabilities Delivered
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Full integration of Adobe Test-and-Target with ATG scenario engine, Endeca Search,
and Endeca Experience Manager.
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Custom “Tag Manager” solution, allowing business users to manage campaign and
affiliate tags without IT, as well as create segments and targets based on specific
“tag” attributes.
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Custom user friendly URLs for landing pages AND guided navigation pages like
musiciansfriend.com/electric-guitars/new & musiciansfriend.com/electricguitars/gibson-custom-new, etc.
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Dynamic landing page expansion based on “multiple keywords” from the most
common search terms and refinements. This is address organic search on things
like "Fender Stratocaster" , "Gibson SG“, etc.
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Automatic creation of landing pages with SEO URLs, meta data, Product images,
etc., based on sophisticated product grouping and collections based on both
defined rules AND the uploading of random SKUs.
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Complex promotion stacking rules to allow for granular control on what
promotions can stack with what.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
7
Letter from Guitar Center CTO
“All,
I wanted to let you all know that I am very thankful and proud of your
accomplishments. Your efforts and tireless work is commendable. I know this
has been a challenging time and required many sleepiness nights. Your
investment of time, expertise, and commitment to Musicians Friend and
Guitar Center has not gone unnoticed and I want to let you know I
appreciate all you do for us.
We are on a excellent course now with Oracle ATG both now and for the
future because of your hard work and diligence.”
Todd J Lyche
SVP & CTO, Guitar Center Inc.
Copyright © 2013, AAXIS Commerce. All rights reserved. Confidential.
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