Market Share of Fixed Network Operators in 2009
(unit:%)
Note: Data – Dec. 2009
Source: National Communications Commission
1
Distribution of Telecom Revenue by Services in 2009
Note: Total revenue of telecom services in 2009 (NTD 363.2 billion) showed an
increase of 106.1% in comparison with revenue in 1997 (NTD 176.2billion)
Source: National Communications Commission
2
Mobile Market
- Proportion of Prepaid Card Subscribers
(unit：%)
Note: 2G prepaid card subscribers / 2G subscribers ；
3G prepaid card subscribers / 3G subscribers
Source: National Communications Commission
3
Evolution of Mobile Market
PHS
2G
3G
(unit: Millions of subs)
30
25
20
15
10
5
0
2003
2004
2005
2006
2007
2008
2009
PHS
0.6
0.8
1.0
1.4
1.5
1.5
1.4
2G
25.1
21.5
19.9
18.5
15.9
12.7
9.8
3G
0.1
0.5
1.3
3.4
6.9
11.3
15.8
Note: The first 3G operator launched its service in July 2003 - four other
operators began in 2005 (between July and Dec.)
Source: National Communications Commission
4
Number of Telecom Subscribers by Services
30
(unit：millions)
20
10
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
Local telephone subscribers
12.8
13.1
13.4
13.5
13.6
13.5
13.3
13.1
12.8
Mobile phone subscribers
21.8
24.4
25.8
22.8
22.2
23.2
24.3
25.4
27.0
11.7
12.2
13.2
14.5
14.8
15.1
16.1
3.0
3.8
4.3
4.5
4.8
5.0
5.0
1.2
3.3
6.5
10.8
14.2
Internet users
Fixed Broadband subscribers
Mobile Broadband subscribers
1.2
2.1
Notes:
1. “Internet users” refers to individuals who accessed the internet during the year (figures are
released by III-FIND)
2. “Fixed Broadband subscribers” refers to subscribers of xDSL, Cable Modem, Leased Line ,
PWLAN
3. “Mobile Broadband subscribers” refers to 3G subscribers who can access the internet.
Source: National Communications Commission
5
Telecom Services Subscribers per 100 inhabitants
150
(Market
Penetration, %)
100
50
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
Local telephone subscribers
57.3
58.2
59.1
59.6
59.8
58.9
57.9
56.8
55.5
Mobile subscribers
97.2
108.3 114.1 100.3
97.4
51.9
53.8
58.0
63.8
64.4
65.8
69.8
12.4
16.5
19.1
19.7
20.9
21.8
21.6
5.2
14.3
28.4
46.8
61.5
Internet users
Fixed Broadband subscribers
Mobile Broadband subscribers
5.1
9.3
101.6 105.8 110.3 116.6
Notes:
1. “Market Penetration” refers to service subscribers per 100 inhabitants
2. “Internet users per 100 inhabitants”: figures released by III- FIND
3. “Fixed Broadband subscribers” refers to subscribers of xDSL, Cable Modem, Leased Line , PWLAN
4. “Mobile Broadband subscribers” refers to 3G subscribers who can access the internet
Source: National Communications Commission
6
Analysis of Fixed Broadband Subscribers
-by Technologies
(Million Subs)
6
5
4.34
3.75
4
3
2.12
2
1.23
0
0.23
0.03
2001
5.02
4.29
5.00
4.11
3.17
2.55
1.82
1
0.97
4.21
4.00
3.74
3.04
4.51
4.79
0.28
0.02
2002
0.45
0.04
2003
0.53
0.06
2004
0.54
0.06
2005
0.42
0.08
2006
0.50
0.08
2007
0.65
0.09
2008
0.81
0.07
2009
Note: “others” include the subscribers of PWLAN, Leased Line.
Source: National Communications Commission
7
Expansion of Mobile Internet Subscribers
(%)
(Millions)
20
80.0
70.0
15
60.0
50.0
10
40.0
30.0
5
20.0
10.0
0
Mobile Internet
subscribers(millions)
Mobile Internet subscribers / All
mobile subscribers(%)
2001 2002 2003 2004 2005 2006 2007 2008 2009
0.3
1.6
3.5
5.3
8.1
9.1
11.8
15.3
18.2
1.3
6.4
13.6
23.5
36.4
39.3
48.8
60.2
67.5
0.0
Note: Mobile Internet subscribers include the subscribers of WAP,GPRS, PHS,
as well as 3G subscribers that can access data communications
Source: National Communications Commission
8
Mobile voice volume has overtaken fixed since 2007
（fiscal year）
(in billion of minutes)
Note: Fixed Communications include the voice volume of local network, long-distance
network, and international network
Source: National Communications Commission
9
Average Revenue Per User （ARPU） of Mobile Services
(NTD per month)
Notes:
1. ARPU of mobile phone refers to total amount of mobile phone revenue per month
divided by the number of mobile phone subscribers
2. Figures cover only the data of mobile operators who provide both 2G and 3G services
Source: National Communications Commission
10
Mobile Data Service Revenue - as proportion
of Total Mobile Revenue
(%)
10
8.00
8
6.60
6
4
2
2.95
3.71
4.04
4.46
2003
2004
2005
4.82
5.69
2006
2007
1.85
0
2001
2002
2008
2009
Note: Mobile data service revenue includes revenue of WAP, GPRS, SMS and
other data communication services
Source: National Communications Commission
11
Data Communication Revenue as proportion of
Total Telecom Revenue
Note: The items of data communication revenue include revenue of mobile data service,
internet service, value-added services and leased circuit service
Source: National Communications Commission
12
SMS（Short Message Service）Volume and Revenue
6,000
10,000
5,000
8,000
4,000
6,000
3,000
4,000
2,000
2,000
1,000
-
2001 2002 2003 2004 2005 2006 2007 2008 2009
-
Messages(millions) 1,286 2,088 2,432 2,449 2,796 3,659 4,499 5,631 5,663
Revenue(NT$ million) 3,164 5,291 6,309 6,686 7,376 7,872 8,900 9,551 9,889
Source: National Communications Commission
13