cover — ACMO 2000 Update ACMO 2000 Certification — One Firm’s Journey to the Future By Robert L. Weinberg, MBA, RCM, ACCI D uring the ACMO annual general meeting in 2004 some members in attendance had a lively discussion about the effect of the ACMO 2000 certification requirements for ACMO Corporate members. In fact, it went a little further. After some heated but controlled discussion between members on the floor and the Committee members on the panel, a motion was put forward and passed that all ACMO Corporate members be ACMO 2000 certified by December 31, 2006, or they would lose the Corporate member standing. They felt that the ACMO 2000 program had not been taken seriously enough by the management firms and as a result, a deadline for certification was required. This was the formal start of our journey. Several members of the Percel Inc. management team attended this meeting in 2004 and were surprised that as president of this management company, I agreed with the motion. After all, we thought somewhat guard edly, “Was this a way to collect money from condominium management firms already struggling to make a small profit in one of the most competi tive and essential service industries in the Ontario real estate market?” What my staff did not know was that Percel had been one of the first firms to meet with the Business Development Corporation (BDC) representa tives in 1999 to discuss the certification process. The program needed more explanation by ACMO and, combined with the fee requested of us, at the time I thought it was money that could be better spent elsewhere. ■ No Government Support for Accreditation Like many other property managers, I believed that if we in this in dustry wanted a higher standard of service, we should be attempting to have condominium property management established as a profession and then licenced. I later found out that the government would not permit the establishment of a new independent college (of property management “We would rather see every management company in Ontario that services a condominium complete this certification process, raise the levels of service across the industry and make it possible for all our staff on the front lines to earn the status and the standard of living that they richly deserve.” ■ ■ C M C o n d o m i n i u m M a n a g e r M a g a z i n e , S p r i n g 2 0 0 7 professionals) or grant licencing of our industry. Instead, we were left with the task of trying to create and train a professional property manager, grow our property man ager employment pool and teach the condominium board members the benefits of having Registered Condominium Managers on their management team. This is a task with which we are all still struggling, but one that is essential. Although I had kept the original certification overview binder on my credenza for five years, I never made the attempt to go through the pro cess. After all, how was this new certification going to help my firm? Certification appeared to have little effect on increasing fees or creating a more professional property man agement staff. At the same time, the condominium construction market was seeing an unprecedented boom and the resulting pressures on the condominium property management market became self evident. ACMO had been reporting that there were approximately three hundred Regis tered Condominium Managers cur rently working in the industry. Based on the number of condominium cor porations in Ontario, that number was not nearly high enough. Percel Inc. is a family-owned small/medium-sized condominium management company whose port folio has been purposely kept below 4000 units. We want to know our cli ents (large or small) and believe we can never stop trying to improve our levels of service in all aspects of this business. I now believed that ACMO 2000 was for us! ■ The Road Ahead ACMO was also taking the matter much more seriously. In 2005, the Certification and Standards Com mittee scheduled a series of break fast seminars in Richmond Hill (with representatives of the BDC) to help the interested firms with the process of creating their policy manuals. We found the process very informative and were determined to complete the program. The round table en vironment promoted the collabora tion between competitive companies to reach our common goal: ACMO 2000 certification. Mike Nasser of the BDC, although not a property Brown & Beattie manager, proved to be entertaining and extremely helpful to the attend ees. The new certification manual made it quite easy to understand what they were trying to get us to create – a method of putting down on paper the policies and processes we were likely using already. ■ The Search for an ACMO 2000 Leader Understanding what we needed to do and doing it proved to be quite dif ferent. First we had to create the role of ACMO 2000 Leader. Most owners of property management companies lack the time to undertake a project of this magnitude on their own. After the realization that I could not ac complish this task alone, I delegated the task to a person within the com pany who was newer to the indus try, younger, well educated and most importantly, she did not know the words, I can’t. She still had to per form her regular duties at head office but also had to make time to compile all the documents, procedures and library materials we had on hand and to assemble them into one concise area for later assembly into the new Practical Approaches Building Science Engineering Sensible Results Reserve Fund Studies Performance Audits Condition Assessments Specifications & Tendering Forensic Engineering Roof Consulting Construction Review Contract Administration Newmarket (905) 476 0275 Fax: 476 4745 www.brownbeattie.com Guelph (519) 827 1757 Fax: 827 1759 (416) 737 2241 15 - 6400 Millcreek Drive, Suite 418, Mississauga, ON L5N 3E7 (416) 737 2231 C M C o n d o m i n i u m M a n a g e r M a g a z i n e , S p r i n g 2 0 0 7 ■ ■ manual. This imposed a new, previ ously unconsidered cost for this certi fication process – overtime wages. We found it difficult to create this manual without having our staff spend a sub stantial amount of overtime on the process. After all, if we were going to do it, it would be done right. Halfway into the process, our ACMO 2000 Leader resigned her po sition to move onto other responsi bilities at IBM. While we wished her well, we were forced to re-examine our process and our timeline. Shortly after her departure, we re-acquired the services of a for mer employee – Carmelo Colangelo, RCM. Seeing it as an opportunity to utilize his strong administrative and planning talents, in addition to “After all, if we were going to do it, it would be done right.” some property management duties, we gave Carmelo the role of ACMO 2000 Leader. He had been attending the breakfast seminars previously as a representative of his newly cre ated management firm, but after seeing the overall requirements of “the firm” to become ACMO 2000 certified, he stopped attending. His first task was to formalize our Corporate Policy Manual. This man ual encompasses many of the items that are also included in the ACMO 2000 Certification Policy Manual. ■ 1 0 ■ C M C o n d o m i n i u m M a n a g e r M a g a z i n e , S p r i n g 2 0 0 7 In October 2006, this manual was formally presented to our staff at a meeting. After the two-hour presen tation session was complete and all questions were answered, all staff signed for receipt of this manual. Over the next two months, we collaborated along with some of our other staff to gather the rest of the information required to complete the Policy Manual. We created new forms, wrote new policies where none had existed and tuned other policies to make them more reasonable. We tested the use of the information with some clients to ensure that they would be acceptable. We searched the internet to find all government websites that posted the legislation (Acts and Codes, etc.) and added these links to our electronic library. Our electronic library, located on our corporate server, also contained master copies (downloadable as PDF files) of all forms that we expected our staff to use on our properties or at head office. Many weekends and evenings were spent refining the writ ten material and eventually it was all placed into the black binder. ■ From Policy Manual to Gap Analysis Then there was the Gap Analysis. This was the process of putting our policies and systems under the magnifying glass of the BDC. Mike Nasser attended our offices in late November to perform this task. We were very nervous because we didn’t want to go through this twice. We were also under a deadline and knew that failure to pass would also incur another one thousand and sixty dol lar ($1060) fee to the BDC. To our de light, Mike was very easy going and made us feel quite at ease. He stated that he was very impressed with the detail and the effort that went into our Policy Manual and that since he could not find any “gaps”, he would have to make some minor presenta tion suggestions because he could not leave without correcting something. After three hours and a fair bit of re laxed humour, Mike announced that if his site visit to one of our managed properties went as well as the current session had gone, our certification would be complete in the eyes of the BDC. In the end, due to the efforts of our ACMO 2000 Leader and our joint collaboration, we passed the first stage of the Gap Analysis with ease. Two weeks later, Mike did visit one of our highrise complexes, with our ACMO 2000 Leader to complete stage two of the Gap Analysis. Mike found that there were no gaps! He also explained to us that although 2007 JOINT CONDO CONFERENCE November 2–3 Building Better Communities — Going Green five companies were in the process of setting up the appointments for the Gap Analysis, Percel was the only firm to be certified by the December 31, 2006 deadline and, in addition, Percel was the only ACMO 2000 cer tified firm to have met the newly es tablished certification requirements for 2006. The other eleven ACMO 2000 certified firms would still have to be re-certified under the new stan dard. We were all very proud of our achievement and looked forward to seeing the fruits of our labour. ■ So…What Does ACMO 2000 Certification Mean? We had done it. We were to be certified, but what did it really mean? Were we any different or better than we were before? Maybe. Would this certification translate into winning more contracts, at taining higher management fees, at tracting better managers or was it just another piece of paper? That remains to be seen. Our acknowledgement came in a letter from ACMO in late December CANMAR C O N T R A C T I N G L T D. ALL ASPECTS OF CONCRETE R E S T O R AT I O N I N C L U D I N G : underground garages • hydrodemolition • total structural slab removal & replacement • traffic topping and waterproofing systems • sealer application • expansion joints • balconies and masonry • caulking BONDED AND INSURED WITH OV E R 2 0 Y E A R S E X P E R I E N C E • s pecializing in structural reha bilitatio n • TORONTO CONSTRUCTION ASSOCIATION 21 GOODMARK PLACE TORONTO, ON M9W 6P9 TEL FAX MISSISSAUGA CONSTRUCTION ASSOCIATION WWW / 416.674.8791 / 416.674.7956 .canmarcontracting.COM [email protected] C M C o n d o m i n i u m M a n a g e r M a g a z i n e , S p r i n g 2 0 0 7 ■ 1 1 ■ 2006. It stated that we were to be congratulated for completing the process and while it contained a ref erence to a recommendation by the BDC, we had to wait until the Cer tification Management Standards Council met in January 2007 to be officially certified. Then on January 19, 2007, at the ACMO luncheon, Percel received honourable men tion as having completed the ACMO 2000 Certification. This acknowl edgement was certainly appreciated. ■ So Where Do We Go From Here? During the first six months of 2007 we will be training all our staff on the use of the new Policy Manual, on accessing the electronic library, on standardizing all our processes in accordance with our Manual and we will be delivering directors’ binders to each of our client boards. This process will ensure that although we continue to provide a very personal service to our clientele, our standard services will not be affected by the individual employee but will be delivered in accordance with our standardized format. All forms, reports, and com “…our staff can utilize their unique backgrounds and knowledge base while taking the guesswork out of the provision of the quality services that they are to provide…” munications are now standardized. We are looking forward to a bright future wherein our staff can utilize their unique backgrounds and knowledge base while taking the guesswork out of the provision of the quality services that they are to provide on our behalf. They now have a formalized written playbook to follow. Our clients will be the beneficiaries of our efforts and in return we should have a brighter future. That is the plan. Our staff are excited about the benefits this program and its status will have for them and for Percel as a company. In a perfect world this should translate to more opportuni ties for us, and staff within the com pany. It should mean higher salaries for our staff and the continuation of the long-term relationships we currently enjoy with our clients. It should make us better at our jobs. In the end, we know that people are flawed and that errors are inevitable. It is our belief that by moving for ward with open minds and our new playbook in hand, we can meet any challenge and provide industry lead ing service levels to our clients now and in the future. Although the ACMO 2000 Certi fication may provide us with some advantage over our competitors in the short term, we would rather see every management company in On tario that services a condominium complete this certification process, raise the levels of service across the industry and make it possible for all our staff on the front lines, to earn the status and the standard of living that they richly deserve. We consider this our challenge.■ Robert L. Weinberg, MBA, RCM, ACCI, is president of Percel Inc., the association’s newest ACMO 2000 Corporate member. ng 14 years of excel i t a r le n leb e ce C ICC Property Management Ltd. COMPLETE PROPERTY MANAGEMENT SERVICES ICC Property Management Ltd. 1550 16th Avenue Building B, Suite 200 Richmond Hill, ON L4B 3K9 Tel: (905) 884-7900 Fax: (905) 884-6090 � Industrial � Commercial � Condominiums � Cooperatives � Townhouses � Condominium Financial Services � New Condominium Development Consultants � Computerized Maintenance Management System PROTECT YOUR INVESTMENT MEMBER 24 Hour Emergency Line (416) 346-0323 Visit our Web site at www.iccpropertymanagement.com ■ 1 2 ■ C M C o n d o m i n i u m M a n a g e r M a g a z i n e , S p r i n g 2 0 0 7
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