Kingsland Karnival Visitor Survey & Report
Phoenix Fest15 and the Kingsland Block Party
Saturday 21 March 2015

Date & Time:
The Kingsland Karnival Visitor Survey was conducted on respondents 18+ in two time periods:
1. From 3:30pm to 5:30pm for the Phoenix Fest15 event
2. From 8pm to 10pm for the Kingsland Block Party event

Sample Group:
60 questionnaires were completed for each of the two above events (30 each x 2 researchers)
120 questionnaires were completed in total for both events (60 each x 2 researchers)
Each questionnaire represented either one individual or a group/family

Location: Kingsland
The surveys were conducted at two locations:
1. The PhoenixFest survey was conducted at Nixon Park, Bond St/Central Rd
2. The Kingsland Block Party survey was conducted in Kingsland Village, New North Rd

Event Details
1. The Phoenix Fest15 event started at 12pm and finished at 5.30pm. A no-alcohol community event including
music, markets, street theatre, children’s activities and entertainment. With Tahuna Breaks, Midnight
Gallery, Hipstamatics, Night Gaunts, DJ Cian and MC Gracie Taylor.
2. The Kingsland Block Party started at 8pm in Kingsland village, including in-house entertainment at 7 venues
– Bandita, Citizen Park, The Faltering Fullback, The Kingslander/Nectar Bar, Neighbourhood Brew Bar and
the Portland Public House.

Completed Questionnaires
Completed questionnaires were collated for recording and analysis by the researchers in the survey report.

Survey Report
The previous year’s Survey Report comprising Excel spreadsheets/charts and comments was provided as a
template for updating the information with current year figures and comments.
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Gender of respondents
PhoenixFest15
48%
52%
Male Respondets
Female Respondents
The Kingsland Block Party
42%
58%
Male Respondets
Female Respondents
During the Phoenix Festival at Nixon Park, women were slightly more likely to answer the questions (52% for women
versus 48% for men). However, when the party moved to Kingsland Village after 8 pm, men took responsibility to
participate in the survey more often than women with 58% and 42% respectively.
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Question 1. How many people came with you today?
Phoenix Fest15
Alone
Alone
3%
5 persons or more
17%
1 person
2 persons
1 person
20%
4 persons
12%
3 persons
4 persons
2 persons
29%
3 persons
19%
5 persons or more
The Kingsland Block Party
5 persons or more Alone
5%
3%
4 persons
12%
1 person
23%
3 persons
15%
Alone
1 person
2 persons
3 persons
4 persons
2 persons
42%
5 persons or more
As with the previous year, almost the same pattern was experienced with groups such as families and
children forming more than three quarters (77%) of those who came to the Phoenix Festival at Nixon Park.
Couples were 20% and only a few people came alone (3%).
As for the Kingsland Block Party starting at 8 pm in Kingsland Village, people who came with friends were
the majority of respondents (2 persons 42%, 3 persons 15%, 4 persons 12%). Couples were approximately
the same level as at the Phoenix Festival with 23%.
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Question 2. How did you travel to Kingsland?
Taxi
2%
Phoenix Fest15
By train
1%
On foot
29%
On foot
By bike
By bus
By car
60%
By bike
5%
By bus
3%
By car
By train
Taxi
The Kingsland Block Party
By train
8%
Taxi
20%
On foot
31%
On foot
By bus
By car
By car
35%
By train
By bus
6%
Taxi
Most people came to the both events using private cars and bikes or by walking from Kingsland or nearby
suburbs. This trend was very similar to the 2014 visitor survey.
Almost the same percentage of people walked to the Phoenix Festival and to the Kingsland Block Party
(29% and 31% respectively). This compared with the 2014 visitor survey when 28% walked to Phoenix
Festival and 37% walked to the After Dark Party.
Car usage was the most common method of transport to both events – Phoenix Festival 60% and the
Kingsland Block Party 35%, compared with 50% and 30% in last year’s survey. For the night event, many
preferred to use a taxi as a more secure means of transport (20%), compared with 18% using taxi at last
year’s night event.
Public transport was the least used means of transport to both events. Compared with last year, a small
decrease can be seen in the usage of public transport for Phoenix Festival (from 11% to 6%), while for the
Kingsland Block Party this usage remained stable (14%).
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Question 3. How did you hear about an event happening in Kingsland?
Phoenix Fest15
Been before
4%
KiwiFM Flyer
Didn't know
2%
5%
4%
Street Poster
7%
Facebook
13%
Street Poster
Word of mouth
GeorgeFM
Word of
mouth
39%
Eventfinder
10%
bFM
2%
BaseFM
2%
Flyer
BaseFM
bFM
Eventfinder
GeorgeFM
12%
Facebook
The Kingsland Block Party
Flyer
6%
Didn't know
20%
Street Poster
4%
Facebook
14%
Word
of
mout
h
29%
Flyer
Street Poster
Word of mouth
GeorgeFM
bFM
Eventfinder
Eventfinder
15%
Facebook
bFM
3%
GeorgeFM
9%
Didn't know
The majority of respondents heard about these events from their friends and family. Word of mouth was
mentioned in 39% cases for Phoenix Festival and 29% for the Kingsland Block Party. This was similar to the
previous year’s survey indicating 30% for Phoenix Festival and 35% for the night event.
The usage of social media was the second popular in these events. Internet usage, Facebook and the
Eventfinder website in particular accounted in total 23% for Phoenix Festival and 29% for the Kingsland
Block party. As for radio stations, 18% of respondents mentioned GeorgeFM (the most popular 12%),
KiwiFM, BaseFM and bFM for Phoenix Festival, while only two radio stations were mentioned for the
Kingsland Block Party event (GeorgeFM 9%, bFM 3%).
The least mentioned promotional method was flyer and street poster. Only a few people indicated that
they had received information from it. This was a noticeable decrease in comparison with the previous
year (29% down to 12% for Phoenix Festival, 30% down to 10% for the Kingsland Block Party).
There were also people who did not know about these events at all - 4% of Phoenix Festival respondents
said were just passing by Nixon Park and stopped to listen to the music. 20% of respondents at Kingsland
village hadn’t heard about the Block Party that night either.
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Question 4. Respondents’ age group
65+ yrs
4%
Phoenix Fest15
18-24 yrs
14%
45-64 yrs
20%
18-24 yrs
25-34 yrs
31%
35-44 yrs
31%
25-34 yrs
35-44 yrs
45-64 yrs
65+ yrs
The Kingsland Block Party
35-44 yrs
20%
45-64 yrs
6%
18-24 yrs
26%
18-24 yrs
25-34 yrs
25-34 yrs
48%
35-44 yrs
45-64 yrs
From the charts it can be seen that most people who came along were in the age group 25-34 years - 31%
for Phoenix Festival and 48% for the Kingsland Block Party.
The 35-44 years group was 31% at the Nixon Park event, compared with 20% in this age group at the night
event in the village.
At the Phoenix Festival 20% of all respondents were 45-64 years, however only 6% of those who came to
the Kingsland Block Party were in this age group.
The younger generation had more interest in visiting parties at night. 26% of respondents at the Kingsland
Block Party were 18-24 years old, while only 14% of respondents of the same age group attended the
Phoenix Festival at Nixon Park.
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Question 5. Which suburb do you live in?
Phoenix Fest15
West
Auckland
12%
Avondale
5%
South
Auckland
15%
Not in
Auckland
3%
Blockhouse
Bay
6%
Central
Auckland
11%
East
Auckland
11%
Kingsland
17%
North Shore
9%
Mount Albert
5%
Grey Lynn
6%
The Kingsland Block Party
North Shore
3%
Central
Auckland
8%
Remuera
5%
West
Auckland
14%
Grey Lynn
5%
Waterview
4%
New Lynn
Mount Roskill
4%
6%
Kingsland
25%
Avondale
11%
Mount Albert
9%
Blockhouse
Bay 6%
For PhoenixFest most respondents were Kingsland residents 17%, South Auckland 15%, and West Auckland
12%.
By comparison, 25% of the Block Party respondents were from Kingsland, 14% from West Auckland and 9%
from Mt Albert.
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Question 6. What have you noticed or enjoyed in Kingsland so far?
Phoenix Fest15
Restaurants/Bars
21%
Atmosphere
27%
Parks
5%
Atmosphere
Events
Everything
Events
19%
Nothing
6%
Good neighbourhood
Nothing
Parks
Restaurants/Bars
Good
neighbourhood
17%
Everything
5%
The Kingsland Block Party
Nothing
3%
Shops
4%
Neighbourhood
18%
Atmosphere
10%
Atmosphere
Restaurants/Bars
Cafes
Events
Everything
Nothing
Shops
Good Neighbourhood
Everything
3%
Events
13%
Cafes
11%
Restaurants/Bars
38%
Atmosphere was mentioned as the most enjoyable aspect by 27% of people at the PhoenixFest.
Bars/restaurants were mentioned by 21% of respondents at the Phoenix Festival, with 19% of respondents
mentioning Events (music, performances) at this festival. A significant number of respondents (17%)
mentioned that Kingsland is a very nice place to visit and to live.
For the Kingsland Block Party visitors, the most noticeable things were similar but with different
percentages: Bars/Restaurants 38%, Good Neighbourhood 18%, Events 13%, Cafes 11%, and Atmosphere
10%.
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Question 7a.1. Do you know or use any of the businesses in Kingsland Village?
Phoenix Fest15
32%
Yes
68%
No
Slightly more than 2/3 of Phoenix Festival visitors mentioned knowing or using Kingsland businesses.
Question 7a.2. Names of the businesses
Phoenix Fest15
Schools, 2
Taiko
restaurant, 5
Atomic
Coffee, 6
Bakery, 5
Other Shops,
6
Citizen
Park, 5
Mechanics, 2
Other
Businesses, 5
Other
Bars/Restaura
nts, 35
Neighbourhoo
d Brewbar, 5
Bars and restaurants generally were mentioned by 35% of respondents, with the following businesses
named - Atomic Coffee, Taiko, Citizen Park and Neighbourhood Brew bar.
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Question 7a.3 – Phoenix Festival
Do you know about the Kingsland Block Party in the village tonight? If yes, are you intending to come?
Phoenix Fest15
48%
52%
Yes
No
A flyer on the Kingsland Block party was handed out to people at the Phoenix Festival.
According to the survey, a half of Phoenix Fest visitors (52%) were informed about the Kingsland Block
Party and 56% of them intended to come along to Kingsland village in the evening. This compares with
only 27% of respondents at last year’s festival being aware that there was a party event in Kingsland village
following the Nixon Park festival.
Question 7b.1. – The Kingsland Block Party
Have you been to the Phoenix Fest15 event at Nixon Park today?
The Kingsland Block Party
34%
Yes
66%
No
About 1/3 of The Kingsland Block Party visitors had been at the Phoenix Festival at Nixon Park earlier that
day. This compares with 55% at last year’s After Dark Party who said they had been to the earlier event at
Nixon Park.
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Question 7b.2. Which venues have you visited or intend to visit tonight?
Speaking about the overall event’s satisfaction rate we should mention that there were no respondents
with negative opinion. Conversely, 52% and 12% of them were very satisfied and satisfied respectively, and
36% evaluated the event as excellent.
The Kingsland Block Party
Faltering
Fullback
6%
Bandita
6%
Canton Café
Irish Pub 4%
Other venues
9%
Portland
Public House
25%
4%
Nectar Bar
20%
Neighbourhoo
d Brewbar
10%
Citizen Park
16%
For the Kingsland Block Party respondents were asked about which venues they favoured or were
intending to visit that night. Among the most popular venues respondents mentioned Portland Public
House 25%, The Kingslander/Nectar Bar 20%, Citizen Park 16%, and Neighbourhood Brew Bar 10%.
Question 8. How would you rate your satisfaction as a visitor to Kingsland?
Phoenix Fest15
Satisfied
12%
Excellent
36%
Very satisfied
52%
Excellent
Very satisfied
Satisfied
52% of respondents were Very Satisfied (53% last year) and 36% said the Phoenix Festival event was
Excellent, an increase from 25% who said Excellent last year. 12% said they were Satisfied, compared with
17% last year. There were no respondents with negative opinion (last year 5% No Opinion).
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Question 8. How would you rate your satisfaction as a visitor to Kingsland?
The Kingsland Block Party
Satisfied, 8
Excellent, 37
Excellent
Very satisfied,
55
Very satisfied
Satisfied
The satisfaction rate of the Kingsland Block Party visitors was similar to that of the Phoenix Festival:
Excellent – 37%, Very Satisfied – 55%, Satisfied – 8%.
Compared with the 2014 After Dark Party event, there was a considerable increase in satisfaction for the
Saturday night event – from 18% Excellent rating last year to 37% and from 45% to 55% Very Satisfied this
year.
This reflects additional marketing spend on Myles Taylor of Fortylove to promote the event and coordinate
gigs at the venues this year.
Visitor Survey Report
Prepared for Kingsland Business Society Inc
By Vladimir Baskov and Alex Tsekhovskikh
30 March 2015
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