Introduction • In a wide variety of markets firms compete sequentially – one firm makes a move • new product • advertising Dynamic Games and First and Second Movers – second firms sees this move and responds • These are dynamic games – may create a first-mover advantage – or may give a second-mover advantage – may also allow early mover to preempt the market • Can generate very different equilibria from simultaneous move games Chapter 11: Dynamic Games 1 Chapter 11: Dynamic Games Stackelberg 2 Stackelberg equilibrium • Assume that there are two firms with identical products • As in our earlier Cournot example, let demand be: • Interpret first in terms of Cournot • Firms choose outputs sequentially – leader sets output first, and visibly – follower then sets output – P = A – B.Q = A – B(q1 + q2) • The firm moving first has a leadership advantage – can anticipate the follower’s actions – can therefore manipulate the follower • For this to work the leader must be able to commit to its choice of output • • • • Marginal cost for for each firm is c Firm 1 is the market leader and chooses q1 In doing so it can anticipate firm 2’s actions So consider firm 2. Residual demand for firm 2 is: – P = (A – Bq1) – Bq2 • Marginal revenue therefore is: • Strategic commitment has value – MR2 = (A - Bq1) – 2Bq2 Chapter 11: Dynamic Games 3 Stackelberg equilibrium 2 MR2 = (A - Bq1) – 2Bq2 Stackelberg equilibrium 3 So the equilibrium price is (A+3c)/4 q2 (A-c)/B Firm 1’s profit is (A-c)2/8B R1 q*2 = (A - c)/2B - q1/2 Firm 2’s profit is (A-c)2/16B Demand for firm 1 is: P = (A - Bq2) – Bq1 P = (A - Bq*2) – Bq1 We know that the Cournot equilibrium is: qC1 = qC2 = (A-c)/3B (A – c)/2B P = (A - (A-c)/2) – Bq1/2 (A – c)/4B S P = (A + c)/2 – Bq1/2 Marginal revenue for firm 1 is: MR1 = (A + c)/2 - Bq1 The Cournot price is (A+c)/3 R2 (A – c)/2 (A – c)/B (A-c)/2B C (A-c)/3B S (A-c)/4B R2 Profit to each firm is (A-c)2/9B q1 (A-c)/3B (A-c)/2B (A + c)/2 – Bq1 = c q*1 = (A – c)/2 4 Aggregate output is 3(A-c)/4B q2 MC = c Chapter 11: Dynamic Games (A-c)/ B q1 q*2 = (A – c)4B Chapter 11: Dynamic Games 5 Chapter 11: Dynamic Games 6 1 Stackelberg and commitment Stackelberg and price competition • With price competition matters are different • It is crucial that the leader can commit to its output choice – first-mover does not have an advantage – suppose products are identical – without such commitment firm 2 should ignore any stated intent by firm 1 to produce (A – c)/2B units – the only equilibrium would be the Cournot equilibrium • • • • • So how to commit? – prior reputation – investment in additional capacity – place the stated output on the market – now suppose that products are differentiated • Given such a commitment, the timing of decisions matters • But is moving first always better than following? • Consider price competition Chapter 11: Dynamic Games • perhaps as in the spatial model • suppose that there are two firms as in Chapter 10 but now firm 1 can set and commit to its price first • we know the demands to the two firms • and we know the best response function of firm 2 7 Stackelberg and price competition 2 Chapter 11: Dynamic Games 8 Stackelberg and price competition 3 p*1 = c + 3t/2 Substitute into the best response function for firm 2 p*2 = (p*1 + c + t)/2 p*2 = c + 5t/4 Demand to firm 1 is D1(p1, p2) = N(p2 – p1 + t)/2t Demand to firm 2 is D2(p1, p2) = N(p1 – p2 + t)/2t Best response function for firm 2 is p*2 = (p1 + c + t)/2 Firm 1 knows this so demand to firm 1 is Prices are higher than in the simultaneous case: p* = c + t Firm 1 sets a higher price than firm 2 and so has lower market share: c + 3t/2 + txm = c + 5t/4 + t(1 – xm) xm = 3/8 Profit to firm 1 is then π1 = 18Nt/32 Profit to firm 2 is π2 = 25Nt/32 D1(p1, p*2) = N(p*2 – p1 + t)/2t = N(c +3t – p1)/4t Profit to firm 1 is then π1 = N(p1 – c)(c + 3t – p1)/4t Differentiate with respect to p1: π1/p1 = N(c + 3t – p1 – p1 + c)/4t = N(2c + 3t – 2p1)/4t Price competition gives a second mover advantage. Solving this gives: p*1 = c + 3t/2 Chapter 11: Dynamic Games suppose first-mover commits to a price greater than marginal cost the second-mover will undercut this price and take the market so the only equilibrium is P = MC identical to simultaneous game 9 Dynamic games and credibility Chapter 11: Dynamic Games 10 Credibility and predation • The dynamic games above require that firms move in sequence • Take a simple example – two companies Microhard (incumbent) and Newvel (entrant) – Newvel makes its decision first – and that they can commit to the moves • reasonable with quantity • less obvious with prices • enter or stay out of Microhard’s market – Microhard then chooses – with no credible commitment solution of a dynamic game becomes very different • accommodate or fight – pay-off matrix is as follows: • Cournot first-mover cannot maintain output • Bertrand firm cannot maintain price • Consider a market entry game – can a market be pre-empted by a first-mover? Chapter 11: Dynamic Games 11 Chapter 11: Dynamic Games 12 2 Credibility and predation 2 An example of predation • Options listed are strategies not actions • Microhard’s option to Fight is not an action • It is a strategy The Pay-Off Matrix Microhard Fight – Microhard will fight if Newvel enters but otherwise remains placid • Similarly, Accommodate is a strategy Accommodate Enter (0, 0) (2, 2) Stay Out (1, 5) (1, 5) – defines actions to take depending on Newvel’s strategic choice • Are the actions called for by a particular strategy credible? – Is the promise to Fight if Newvel enters believable? – If not, then the associated equilibrium is suspect Newvel • The matrix-form ignores timing. Chapter 11: Dynamic Games – represent the game in its extensive form to highlight sequence of moves 13 The example again Chapter 11: Dynamic Games 14 The chain-store paradox • What if Microhard competes in more than one market? Fight – threatening in one market one may affect the others (0,0) (0,0) • But: Selten’s Chain-Store Paradox arises (2,2) Enter – 20 markets established sequentially – will Microhard “fight” in the first few as a means to prevent entry in later ones? – No: this is the paradox Accommodate M2 (2,2) Newvel N1 Stay Out • Suppose Microhard “fights” in the first 19 markets, will it “fight” in the 20th? • With just one market left, we are in the same situation as before • “Enter, Accommodate” becomes the only equilibrium • Fighting in the 20th market won’t help in subsequent markets . . There are no subsequent markets • So, “fight” strategy will not be adapted in the 20th market (1,5) Chapter 11: Dynamic Games 15 Chapter 11: Dynamic Games 16 The chain-store paradox 2 • Now consider the 19th market – Equilibrium for this market would be “Enter, Accommodate” – The only reason to adopt “Fight” in the 19th market is to convince a potential entrant in the 20th market that Microhard is a “fighter” – But Microhard will not “Fight” in the 20th market – So “Enter, Accommodate” becomes the unique equilibrium for this market, too • What about the 18th market? – “Fight” only to influence entrants in the 19th and 20th markets • But the threat to “Fight” in these markets is not credible. – “Enter, Accommodate” is again the equilibrium • By repetition, we see that Microhard will not “Fight” in any market Chapter 11: Dynamic Games 17 3
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