TWINTECH COLLEGE SARAWAK BRANCH -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Nama Program Pengajian Universiti Rakan Kerjasama : : Diploma(Pengurusan Teknologi/Perakaunan) Universiti Teknologi Malaysia NAMA MATA PELAJARAN INTRODUCTION TO MICROECONOMICS KOD MATA PELAJARAN DDG 1413 TARAF MATA PELAJARAN Major JAM KREDIT 3 JAM KONTAK 3 hours lecture PERINGKAT Diploma SEMESTER & TAHUN DIAJAR Semester 1 & Year 1 PRASYARAT (SEKIRANYA ADA) - KAEDAH PENYAMPAIAN / PENGENDALIAN Lecture and discussion, Group project, Independent work and Presentation. SISTEM PENILAIAN DAN PECAHAN MARKAH Test 1 Test 2 Group Assignment Quiz Final Examination 10 % 10 % 10 % 10 % 60 % An 80% of attendance is required for the course registered. If you failed to meet the requirement, you are not allowed to sit for the final exam. GURU YANG MENGAJAR OBJEKTIF MATA PELAJARAN - SINOPSIS MATA PELAJARAN This course is designed to expose students to the basic concept of economics. It will emphasize on the basic human problems as well as basic economic problems. It will discuss on demand and supply theory, elasticity of demand and supply, market equilibrium, consumer behavioural theory, production and cost theory, market structures: perfect market, monopoly market, monopolistic market and oligopoly market. LEARNING OUTCOME By the end of the course, students should be able to: 1. State and critically evaluate the basic economic problem as well as human problem 2. Use the tools of demand and supply in everyday life whenever needed 3. Understand how a Malaysian government influence market when they control prices 4. Explain and compare the performance of the market structures 5. Apply the economic knowledge in life and in working environment GENERIC SKILLS ADDRESSED 1. 2. 3. 4. 5. 6. Lifelong learning Communication skills Team working Ethics Problem solving Self-esteem SUMBER RUJUKAN UTAMA 1. 2. 3. 4. Ahmad Mahzan Ayub: Teori Mikroekonomi, Dewan Bahasa dan Pustaka. Hamzaid Yahya: Ekonomi, Terbitan UKM Rosnah Mohamad Sirin, Mikroekonomi, Modul Pengajaran UTM Case, K.E. & Fair, R.C. (2004), Principles of Economics, 7th edition, Pearson Prentice Hall SUMBER RUJUKAN TAMBAHAN 1. 2. 3. 4. LAIN-LAIN SUMBER RUJUKAN Parkin, M., Economics, 6th edition, Pearson Prentice Hall Bade, R. & Parkin, M. (2002), Foundation of Microeconomics, Pearson, Inc Ahmad Mahdzan Ayop, Teori Mikroekonomi. Dewan Bahasa dan Pustaka, Kuala Lumpur Hamzaid Yahya (1991), Ekonomi, Terbitan UKM Any applicable references TAJUK MATA PELAJARAN DAN NILAI JAM KONTAK TAJUK MATAPELAJARAN JAM KULIAH JAM TUTORIAL JAM PRAKTIKAL Introduction 1. Define economics, distinguish between microeconomics and macroeconomics, factors of production 2. Using the production possibilities frontier to illustrate the economic problem 3 - - Demand Theory 1. The law of demand, factors that determine the demand 2. Elasticity and factors that determine the elasticity of demand 3. Relationship between demand and utility and total revenue 4. Market demand 3 - - Supply Theory 1. The law of supply 2. Elasticity and factors that determine the supply 3. Market supply 3 - - Market Equilibrium 1. Factors that changes market equilibrium 2. Government intervention in the market prices 3. Effects of taxes and subsidies on price 3 - - Consumer Behaviour Theory 1. Utility – Cardinal and Ordinal approach 2. Budget line, indifference curve, consumer’s satisfaction and consumer’s equilibrium 3. Price consumption curve and income consumption curve, engel curve 4. Substitution effect, income effect and total effect 6 - - Production Theory 1. Production concept, production function 2. Relationship between average product, marginal product and total product 3. The law of diminishing return 4. Production stages 5. Production function 6. Isoquant analysis and Isocost analysis 7. Marginal rate of technical substitution 8. Producer’s equilibrium, substitution effect, output effect and total effect 3 - - Theory of Cost 1. Define, calculate and draw the short term cost 2. Relationship between cost and production / output 3. Define, calculate and draw the long term cost 4. Economics of scale and diseconomies of scale 5. Using cost to determine profit and lost, break-even analysis 3 - - Perfect Competition Market 1. Characteristics of market 2. Short term equilibrium of a firm 3. Profit maximizing 4. Market supply in short term and long term 5. Long run equilibrium of a market 6. A firm adjustment in the industry and industry supply curve 6 - - Monopoly Market 1. Characteristics of market 2. Distinguish between private and public monopoly 3. Single-price monopoly and price discriminating monopoly 4. Advantage and disadvantage of a monopoly market 6 - - 5. Government intervention to reduce the power of monopoly Monopolistic Competition and Oligopoly Market 1. Chamberlin and Sweezy’s Model 2. Kinked demand and price rigidity 3. Price Leadership and cartel 4. Market equilibrium JUMLAH JAM KULIAH KURSUS (14 MINGGU) JUMLAH JAM KREDIT (14 MINGGU) Date Reviewed By 6 - - 42 - - 3.0 - - Approved By Revision 5
© Copyright 2026 Paperzz