Speakers
@StopThinkSocial
Disclaimer: The views expressed in this
presentation are our own and do not
necessarily reflect the views of Oracle.
David Christopher
Senior Programme Leader, Oracle EMEA
Frank Bradley
Social Media Business Analyst, Oracle EMEA
Social Networking & Business Collaboration
www.stopthinksocial.com
Content
@StopThinkSocial
• Why is a social media strategy important?
– Video
• How to develop a social media strategy
– Developing a clear vision
– Phase 1: Building a Foundation
– Phase 2: Raising Awareness
– Phase 3: Driving Adoption
• Roadmap to Adoption (individuals and teams)
• Learning Points
Social Networking & Business Collaboration
www.stopthinksocial.com
Why is a social media strategy important?
@StopThinkSocial
Working together
Gen X
Inefficient
Communication
& Collaboration
Gap
Ineffective
Working together
Gen Y
Social Networking & Business Collaboration
www.stopthinksocial.com
Why is a social media strategy important?
@StopThinkSocial
VIDEO
Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
How to develop a social media strategy
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Developing a clear vision
Mission Statement
“ To create a socially connected enterprise where collaborative working across
geographical locations, lines of business, and management chains is second nature,
enabling innovative solutions to business challenges. ”
stopthinksocial Way of Working
“ To be more open in our thinking and more collaborative in our approach, leading to
enhanced creativity, increased productivity and mass innovation. ”
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 1: Foundation
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 2: Awareness
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Roadmap to Social Adoption
@StopThinkSocial
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
@StopThinkSocial
Identify some introductory videos
Step 2
Step 3
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
Build a social business community
Step 2
Step 3
Allows Early Adopters to engage with one another
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
@StopThinkSocial
Identify the right tool for the right job
Step 2
Step 3
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Roadmap to Social Adoption
@StopThinkSocial
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 3: Adoption…Team Adoption Program
Challenge 1
1. To achieve adoption of many with few resources
Solution: Change Agent Model
A senior executive who fully supports the
transition of their team / business area
An empowered leader who is to be accountable for
the transition of their team / business area
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 3: Adoption…Team Adoption Program
Challenge 1
2. This requires a significant “change in mindset” for many
Challenge 2
Solution: Change Workshop
A Social Media Change Workshop to educate
Change Agents on the change barriers of adopting
a more social way of working
• Train the trainer type approach
• Make it interactive (min 70%)
• Use the collective intelligence of the delegates to identify and solve change barriers
• Make it remote (i.e. not face to face)
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1
3. People will focus on the technology
Challenge 2
Solution: The POST Method (Groundswell)
@StopThinkSocial
Challenge 3
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1
@StopThinkSocial
4. Too many tools – confusing !
Challenge 2
Challenge 3
Challenge 4
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Phase 3: Adoption…Team Adoption Program
Challenge 1
5. Does this actually reduce email whilst improving working methods?
Challenge 2
Solution: Proof of Concept / Use Cases / Testimonials
Challenge 3
EMEA Recruitment (pilot)
Challenge 4
“Reduced email by at least 50% in my team”
Challenge 5
“Far more collaborative, more sharing of ideas and better understanding
of joint ownership”
Vice President of EMEA Recruitment
Customer Success
EMEA HR
Business Operations (DE)
Corporate Social Leadership
Business Operations (FR)
Education
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1
Challenge 2
@StopThinkSocial
6. Supporting and evolving “change agents”
Solution: Aftercare Program
Challenge 3
Challenge 4
Challenge 5
Challenge 6
Social Networking & Business Collaboration
www.stopthinksocial.com
How to develop a social media strategy
@StopThinkSocial
Learning Points
1.
The social technologies enable the strategy, they don’t define it !
2.
The “change in mindset” required should not be under-estimated
3.
Start small – Quick Win – BIG Impact
4.
Social Media is about PEOPLE…
Disclaimer: No emails were exchanged in the making of this presentation
Social Networking & Business Collaboration
www.stopthinksocial.com