situation
approach
analysis
value
Competitor
ON SALE!
$$$
Client
$
B2B services provider
listens to sales
concerns that pricing is
too low.
Fuld + Company
assessed two national
and several local
competitors.
Revealed that
competitors price on
value; client was
pricing cost-plus.
Fuld + Co. shows
client can raise
prices 20% without
risking customer
loss.
MCS007
SUCCESS STORY
Raise Prices Without Losing Customers