RICE BALL
Healthy-Lightly-Tasty
Professor: Dr. Trappey
Student: 9662513
Vanessa (劉香妙)
GOAL
Net Profit
NT$100K per month
Break Even Point
Within 12 months
Writer : Vanessa
Fixed COST
The major business is
“take out service”
Find the 2nd hand for
coffee machine and
squeezer
The feeling of decoration
will be “healthy, lightly,
tasty”
Writer : Vanessa
Variable COST
Rent Cost: face to
boulevard (easy to park)
Open Time: 7~14PM, 7
days a week (from 13th
month, start to close on
every Sunday)
Part time employee * 1 :
working time, 7AM~13PM
Ingredient: strategic
alliance with farmer and
retailer to get fresh
material daily
Writer : Vanessa
Signage
HLT RICE BALL
Healthy-Lightly-Tasty
Product List
Rice Ball
Special Coffee (Mandeling and Brazilian)
Ya-Li Mountain Tea
Soy Bean Milk
Buffet Car
Writer : Vanessa
4P Strategy
Products
Rice Ball
low fat, fantastic taste, like mommy’s dishes
Special Coffee
wonderful fragrance, Mandeling and Brazilian
coffee
Ya-Li Mountain Tea
For you to start a good day!!
Soy bean Milk
Fresh and savoury!!
Writer : Vanessa
4P Strategy
Writer : Vanessa
4P Strategy
Products Photo
(over 100 times tail and run)
Rice Ball
• Size : 12.5 * 8 cm
• Brown color : It’s the
baked rice, under 150
degree, 2 minutes
• Yellow color : It’s the
white sesame
• Colorful 2 pieces :
Dried laver
Writer : Vanessa
Special Tooling
2 rice ball at the same time
Save time and standardize
for mass production
Process time : 3 minutes
(include baking rice)
Writer : Vanessa
4P Strategy
Price
Marketing Segment : white-collar, college students
Writer : Vanessa
4P Strategy
Place
Phase I
Storefront : face to boulevard
(easy to park and buy)
By Word-of-mouth
By school magazine, college journal
Near by office building
a service phone number in the take out bag
Phase II
Support school lunch
Writer : Vanessa
4P Strategy
Promotion
Smile service is a major way to get
more business
Special Bonus Points for Great Rewards :
collect 10 bonus point, get 1 free drink
Total amount over NT$500 at once, get 1 free
drink
Birthday Gift : get 50% discount for 1 rice ball,
need show the voucher, once per person a day
Writer : Vanessa
Process Flow
Take out as an example
• Waiting time is less
than 4~5 minutes
• Consumer has to pay
before making rice
ball
Writer : Vanessa
Break Even Point
Assumption
• Daily selling : 40 rice ball, 20 drink, 50 sets
• The daily net profit = NT$2050
Writer : Vanessa
Break Even Point
BEP=11.3
months
Writer : Vanessa
SWOT
Opportunities
Strengths
Smile service
Easy to park for taking out
Fresh ingredient
Good promotion to attract
customer come back
Longer open time, include
breakfast and lunch time
Efficiency : customer waiting
time less than 5 minutes
Weaknesses
Higher selling price
Higher rent cost
Writer : Vanessa
New flavor
innovation
School lunch
Threats
Easy to have an
imitator and
competitors
Conclusion
Rice ball is a familiar product for a long time, how to run a good
business has to think over an innovation service to attract
customer. To plan a marketing strategy need do a completed
marketing research and regular performance review.
It’s include :
•
•
•
•
•
Effective implementation
Compare with projections
Take corrective action
Customer requirement
Performance standards track
Writer : Vanessa
make a lot
of money
Professor: Dr. Trappey
Student: 9662513
Vanessa (劉香妙)