RECOVERY COACHING SERVICE OF NEW YORK,
LLC• “We increase substance use disorder treatment
provider client retention , quality, outcomes and
efficiency ipmes scores”
•
We Work recovery, resources, referrals and
realities to wellness with individual recoverees
Lucious Conway, Manager/Certified Addiction Recovery Coach
201 W. 122 ND Street, Ste. 504, New York, NY 10027-5410 USA
(718) 514-4560
www.myrecoverycoach.biz
[email protected]
Making Certified Peer
Advocate/Recovery Coach into Alcohol
and Substance Abuse Treatment
Services Integration Feasible

The State of New York has developed sustainable mechanisms for
reimbursing peer-to-peer services provided in outpatient treatment
settings.

Peer Advocates certified by the New York Certification Association will be
able to offer peer services in OASAS Certified Outpatient Treatment
settings and be reimbursed by Medicaid for such services.

OASAS oversees one of the nation's largest addiction services systems
dedicated to Prevention, Treatment and Recovery, with nearly 1,600
programs serving over 100,000 New Yorkers on any given day.

This places managed care organizations and treatment providers in the
precarious position of hiring a part- or full- time certified peer advocate
(CPA)/recovery coach (RC) whose billable time will likely not cover the
time they would need to be on site, not to mention any fringe benefits or
overhead costs.

Subcontracting RCS’ CPAs/RCs RCS is the only real choice to avoid the
cost of reinventing the wheel by hiring and figuring out how to train,
institute and incorporate the staff position of Certified Peer
Advocate/Recovery Coach with these federally mandated and soon state
regulated skill sets and capacities, reflective of an equivalent
combination of experience and education.
Behavioral Health Market
Opportunity

In 2010, there were 309,667 admissions to OASAS certified chemical
dependence treatment programs. Almost half of those admissions were to
outpatient programs (47%), followed by crisis (30%), inpatient (13%),
residential (7%), and methadone (4%).

New York Medicaid is paying $20 per hour for certified peer advocate services
for a minimum of 5 hours per treatment episode. 309,667 admissions at that
rate is 3 million dollars in gross revenues for the certified peer advocate
subcontractor.

Average daily enrollment was 106,257 mostly in outpatient programs (53%),
followed by methadone programs (14%)

261,825 unique individuals received treatment in New York State during 2010.

The percentage of outpatient admissions has increased from 41 percent to 47
percent, while the percentage of crisis admissions has decreased from 33
percent to 30 percent between 2001 and 2010.

There are just over 1,000 OASAS-certified chemical dependence treatment
programs. Half (50%) of those programs are outpatient programs.

First line customers are chemical dependence treatment programs, second line
customers are individuals
Market Strategy

Lead Generation Program: internet, telephone, and face-to-face direct
marketing to OASAS certified providers and individuals. Both markets engaged
and contracted/enrolled on the spot or set a date for contract/enrollment
fulfillment.

Free Talks/Networking: RCS sponsored breakfasts, brunches and lunches for
OASAS Executive/Administrator/Program Director Provider Groups, Home
Health Organizations, and other APG’s as well as individuals. At least two of
these talks per month and attend two networking events among this
population monthly.

Referrals: Late in the first year. Second and third year 50% of business.

Other Income Generators: Self-directed, wellness-driven Emotion Disposition
Therapy publication sales. Inclusive of personal program creation for
individuals and organizations as well as retainer based coaching on-going.

Strategic alliances with NAADAC, ATTC, SAMHSA,RTP, and other regional,
national and international professional provider groups.

RCS has already created an international footprint and market penetration
within the United States, India, Germany, Russia and the United Kingdom as
the Recovery Coach Provider for subcontracting in this burgeoning field.
NO COMPETITION LIMITED RISK
 RCS is the first and only Recovery Coach subcontracting
for-profit business in the United States.
 RCS has internet, Skype, group chat, telephone, face-toface and written correspondence capability, which is
unique to it’s practice. As well as meaningful use EMR in
compliance with federal law compliance for subsidization
and compatibility with provider software.
 No barriers to entry exist.
 Significant risk is growing too fast. The demand is likely
to outweigh initial supply.
 Key success factor is adequate capitalization.
Technology
 RCS has created proprietary tools for service delivery to
insure uniformity and efficacy in client satisfaction and
billing documentation and reimbursement fulfillment.
 As Recovery Coach treatment integration is new RCS is
pioneering state of the art technology in service
delineation and delivery.
 The future of this technology is coming where RCS
already is… online.
Management Team
 One principal officer with more than 13 years of industry
experience, Lucious Conway (principal) will be investing
significant amounts of his own capital into the company
to cover some start-up costs and future growth.
 20 years as a pastoral counselor, 25 years as an
independent paralegal, 2 years as a law student, 5 years
as a United States DOJ Grants Peer Reviewer and 30
years in sales Lucious brings a lot of experience to bear
to RCS.
 RCS as a field operation with recordkeeping and
document processing initially occurring in a home office
in New York, NY is looking to fill at least two gaps within
its first year; a receptionist/secretary/data entry clerk
and a second Recovery Coach.
Financials
 Revenue Projections
 Gross Margins
 ROI
 Exit Strategy
 Available upon confidential request
Funding Requirements
 $100,000.00
 Additional Start-up assets, and initial cash for
operations.
 6 months to first contracts as revenues are generated.
 Future rounds of financing are not anticipated but may
be required based on intensity of demand and
availability of certified peer advocates to fill said demand
through RCS.