The State of the
Nation
AND HOW PRINT AND ONLINE MEDIA REPORTED ON IT
Print Media: How it was reported
 Extremely copy heavy
 Grey, static and old school
 Difference between broadsheet, tabloid and
American tabloid immediately apparent
 No infographics to make reading easier
 No effort to move audience to online media
Online

Looked at the following websites:
1.
The Citizen Online
2.
News24 Online
3.
Media Club South Africa
4.
The Sowetan Online
5.
eNCA Online
6.
Official Government website
7.
Mail & Guardian Online
8.
The Daily Vox
• Most sites were copy heavy, especially sites
attached to old media houses such as The Citizen
• Most online publications were disjointed and
incoherent from one another
1. There was not one singular thread that tied articles
together
2. This was endemic across all the ‘major’ sites
3. Articles either concerned themselves with the
fashion of the day or hard news but never
cross-pollinated
4. Few listicles or infographics on these sites
5. Very difficult after SONA to navigate to relevant
stories
GOVERNMENT
Government website was limited at
best
1. It gave a brief description of SONA
2. Moved traffic to an embedded
YouTube video of the proceedings
•
The Best Sites

The Daily Vox entertained with a more
light-hearted approach, using meme’s to
convey their message

eNCA used a humour piece to break up
the serious content, although it was lost in
all their other posts of the event

Only site to apply online practice was
Media Club South Africa
i.
They broke down the speech into
relevant parts making it easy to read
ii.
Published an easy to understand info
graphic, pictured left
Memes uploaded by the Daily
Vox to make SONA more
light-hearted
How it should have been done

Break up copy with mini-heads and categories

Easier Smartphone access required

More infographics
The End
Finished and Klaar
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