Chapter 10
 Social Commerce
Yang Lifan
The community e-commerce
14.1 Summary of community e-commerce
14.2 The latest development of the community e-commerce
14.3 The main mode of operation of e-commerce community
14.4 The basic concept of social E-commerce construction
14.1 Summary of community
e-commerce
14.1.1 The concept of community electronic commerce
14.1.2 The building of community e-commerce system
14.1.3 The characteristics of the community e-commerce
14.1.4 The reasons of community e-commerce
14.1.1 The concept of community
electronic commerce
Community e-commerce is a business operation mode that considers a
piece of physics community units or more community unions as the
service object, relying on the community of e-commerce platform,
"consume integration is the management idea", meeting the demand
of community residents' consumption.
14.1.2 The building of community
e-commerce system
The entities participating in community e-commerce mainly include ecommerce businesses, community management department logistics
service providers, "all-in-one-card" service providers, and community
residents.
Property management and integration of logistics distribution provide
a great convenience to the village, on the basis of mutual
understanding and distribution, delivery staff cannot be restricted, find
the shipping address conveniently and fast, shorten the time of
delivery, solve the logistics problem of "the last kilometer" ,and
improve the efficiency of logistics distribution.
14.1.2 The building of community
e-commerce system
Enterpri
se 1
Enterpri
se 2
Enterpri
se 3
Logistics service
providers
warehousing
center
Internet
Retrieval
Storage Community eDatabase
commerce CA
Community
1
Community
2
Community
3
Community
LAN
User
1
User
2
User
3
Enterpri
se N
Community
N
Logistics
User
N
House
Capital flow
E-card service
provider
Figure 14-1 Topological graph of community e-commerce system
14.1.3 The characteristics of the
community e-commerce
1. Conformity economic
2. Based on life circle
3. Double ruling’s operation of online and offline
14.1.4 The reasons of community e-commerce
With the popularity of virtual community and the online shopping,
SNS marketing become an effective way of marketing.
Research field of community e-commerce is late in getting started in
China, involving a wide range, large span.
14.2 The latest development of the
community e-commerce
The special community e-commerce mode of “lakala” has spread in the
country for a long time, which brings the new inspiration to the development of
the e-commerce enterprises.
14.3 The main mode of operation of ecommerce community
 1. E-commerce model led by community service platform
 2. A community e-commerce model led by the residential
property
 3. A community e-commerce model led by convenience stores
 4. A community e-commerce model led by e-commerce websites
14.3 The main mode of operation of ecommerce community
 1. E-commerce model led by community service platform
 October 2010, the CPC Central Committee and State Council
issued "the construction work views on strengthening and
improving the urban community residents committee."
"views" puts, integrate existing information networks of
community resources, and encourage the establishment of
coverage area (county, city) or the wider community
integrated information management and service platform,
data collected once, multi-resource sharing.
14.3 The main mode of operation of ecommerce community
Figure 14-2 the e-commerce model as the core of the community integrated service platform
14.3 The main mode of operation of ecommerce community
 2. a community e-commerce model led by the residential
property
 The model led by the residential property is to integrate information
between suppliers and landlords through community e-commerce
platform, to integrate small and scattered orders of owners to larger
orders, to deliver goods to the community by suppliers, and
company's employees bear the delivery of last 100 meters and
billing, so that integrate information flow, logistics and cash flow
effectively. Its business process figure 14-4.
14.3 The main mode of operation of ecommerce community
Figure 14-3 a community e-commerce model led by the residential property
14.3 The main mode of operation of ecommerce community
Table 14-1 roles the property company can play in the community e-commerce
14.3 The main mode of operation of ecommerce community
 Through various role-playing the property company provides valueadded services for the residents, but also can find their own profit
point. In the community e-commerce income property companies
can obtain comes mainly from the following aspects:
 （1）Rental income
 （2）Pumped income of distribution
 （3）Profit operations of financial precipitation.
14.3 The main mode of operation of
e-commerce community
 3. a community e-commerce model led by convenience stores
 The community e-commerce led by convenience stores has prominent exhibit
the following characteristics:
 (1)Provide a broad range, rich information services to the community through
network platform and convenience stores. The platform has some advertising
value.
 (2) Take part in the service process of some providers and get partial benefits
directly.
 (3) Provide services of getting goods for the community by physical stores.
 (4) The internal management mechanism must meet the service requirements
of e-commerce.
 (5) With the brand and existing convenience store customer resources, it
promotes the growth of IP traffic and PV flow daily in network platform.
14.3 The main mode of operation of ecommerce community
Figure 14-4 a community e-commerce model led by convenience stores
14.3 The main mode of operation of
e-commerce community
 4. a community e-commerce model led by e-commerce websites
 The community e-commerce site is a community service ecommerce service which will build the network integration "facing
the community, the property, the owners and livelihood". It can
provide various needs of the community and multi-level services for
businesses, communities, families and individuals.
 Figure 14-5 is China community business website. You can see the
information from the web community Fuzhou Paris Spring
community, community activities, ten minutes district, community
mall and other columns, which has great appeal for community
residents.
14.3 The main mode of operation of
e-commerce community
Figure 14-5 China community business website
14.4 The basic concept of social
E-commerce construction
1. Raising the knowledge of community e-commerce
2. Enhancing the development of resource, establishing a scientific and
efficient mechanisms for the development of community e-commerce
3. Following the principle of "overall planning, combination of virtual and
reality, joint participation, shared interests"
4. Combining the construction of community e-commerce with the construction
of smart city.
THE END
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