Winning
Corporate Supporters
Ian Daniels – New Business Development Leader
Emily Ward – Account Development Manager
Macmillan Cancer Support
We will cover….
Tips & suggestions for winning new business
Illustration through a couple of partnerships
Winning new business is
simple!
But not necessarily easy!
Tip 1 –
Get yourself out there!
Tell everyone you know
Network
Develop an ‘Elevator pitch’
Tip 2 –
Do your research
Understand your potential corporate supporter
Ask lots of questions
Look for common objectives
Where on the scale?
Philanthropic
Business Centric
Tip 3 –
Widen your net
Winners sell themselves at every opportunity
Keep the ball rolling
Keep an eye out for opportunities to communicate
Tip 4 –
Mirror the partner
We buy from people we like
Tailor your approach
Tip 5 –
Put on a show
Make your presentation relevant & memorable
Rehearse your pitch
Don’t turn up with a coach load
Tip 6 –
Get ready for a grilling
Anticipate some tough questions
Who will be in your audience?
Rehearse your responses
Tip 7 –
Play the long game
Keep talking
Additional information
Don’t be afraid to close
Tip 8 –
Say thank you!
Build the relationship
Keep in touch
Winning
Corporate Supporters
Thank you for listening